The arrival of low cost airlines is said to have had a direct impact on passenger numbers. The director of Belgrade Airport, Velimir Radosavljević, said that instead of taking passengers away from other airlines, low cost airlines have bought new customers to Belgrade. Since the low cost Wizz Air inaugurated flights from London Luton to Belgrade, the number of passengers travelling between the two cities rose by 27.1%. Wizz Air has a share of 27.8% of all passengers travelling to London. Other routes experiencing a boom from Belgrade include flights to Vienna, which have seen a 24.9% passenger surge and flights to Rome, Milan, Stockholm and Oslo. In 2009 the share of low cost airlines operating out of Belgrade stood at 4.5%. By September 2010 the number increased to 7%, while Radosavljević believes that by the end of the year the number will increase to 9%.