However, the aviation unification proposal won’t go too far. Croatia Airlines has rejected the offer to team up with Jat and Montenegro Airlines in a joint regional company. Air travel experts from Zagreb do not support the idea of Croatia Airlines entering such a deal, because it is unclear what kind of cooperation would be required in the joint company, the “B92” network reports. Croatia Airlines stated that they have already decided on a strategic partnership with Star Alliance, the largest air travel association in the world, which Croatia Airlines has been a member of since 2004. On the other hand, Belgrade believes that the deal would be useful for all companies involved, because money would be saved and capacity would be used more efficiently, with reduced airport taxes that would make the companies more competitive with other airlines around the world. B&H Airlines, which is not tied up to an alliance and whose fleet would fit into the new regional venture has not commented on the proposal. Previously, it had been suggested that Adria Airways and Croatia Airlines should unite.
In 2009, all national carriers of the former Yugoslav republics ended the year with a multi million Euro loss, except for Montenegro Airlines which just broke even.