It is certain that whoever takes on Croatia Airlines has a difficult job ahead of them. In a recent nine page document, the Union of Croatian Pilots blasted Croatia Airlines and its managerial practices. The pilots are unhappy with the extremely low average cabin occupancy, the financial problems the airline has encountered and its decreasing share in the charter market. The document states that “While 102 charter companies operate to Croatia, the management of Croatia Airlines states that charter flights are not economically viable so it only operates 10 charters per week”. The document also reveals that Croatia Airlines only has a 2.4% share of flights from Croatia to Scandinavia, 7.7% to Spain and Portugal and no flights to Russia. Furthermore, lucrative ad-hoc charters operated for sports teams are decreasing rapidly as they flock towards other airlines. The document concludes that the only route Croatia Airlines dominates on is to Brussels.
Who should take on Croatia Airlines and which direction should the airline go in? Leave a comment with your thoughts.