Several other municipalities and companies have also thrown in their support for the airport project. The automobile maker Fiat, which runs a car making factory in nearby Kragujevac, has requested for the airport’s development. Furthermore, it is believed that residents of the Raška District would use Kraljevo for flights to Turkey while tourists could use the airport as a transit point to the mountain of Kopaonik and the Vrnjačka Banja spa resort. Additionally, fruit growers from nearby towns and villages believe an air link to foreign markets would make their produce more competitive with others
The Ladjevci air base was built in 1965 and used until its destruction in 1999. Like most townships in Southern Serbia, Kraljevo has been struggling economically and some members of the local parliament have expressed their concern on spending so much money on such a project. In late 2010, Kraljevo was devastated by a powerful earthquake, brining it more hardship.