New CEO for better times?Bosnia’s Federation government has named B&H Airlines’ new CEO following the withdrawal of key people appointed by part owner Turkish Airlines. Amir Jažić will lead the company over the next six months, after which the CEO post will be up for discussion once again. Jažić has already served as the acting CEO of B&H Airlines back in 2010 prior to the appointment of the Turkish management. He has also been the airline’s Executive Director for Financial Affairs.
The new acting CEO has a tough task ahead. The airline has seen its passenger numbers plunge almost 44% in the first quarter. The carrier is currently operating flights to three cities with an ATR72, since the other is grounded in Germany. B&H’s underperformance this year has played into the hands of its competition. Airlines operating out of Sarajevo Airport are increasing capacity and have been able to boost ticket prices. The Bosnian management will now also take charge of finances and marketing, which have been handed over by the Turks.
Former B&H CEO Altan Buyukyilmaz as well as the Managing Director for Marketing and Sales Ali Rıza Mortas and the Executive Director for Financial Affairs Mehmet Fatih Guclu handed in their resignations last month. A further three airline board members appointed by Turkish Airlines have also been stood down. It should be noted that all of those mentioned held very high positions within Turkish Airlines before transferring to B&H. The move is seen as a possible exit strategy for Turkish Airlines whose relationship with the Bosnian government has turned sour in the past few months. Turkish Airlines CEO, Temil Kotil, said late last week that no decision has been made on whether Turkish will withdraw from its 49% stake in B&H Airlines.
Do you think the change in management will make a difference at B&H and which direction will the airline take if Turkish Airlines were to withdraw from its ownership stake? Send a comment.