Adria to launch first base in Italy in 2014
Adria Airways is continuing to spread its wings outside of Slovenia and will open a base at Verona Villafranca Airport in Italy next summer season. The Slovenian carrier will initially feed the bases of airlines owned by the Lufthansa Group with flights to Vienna (Austrian), Zurich (Swiss International Air Lines) and Brussels (Brussels Airlines). The airline has been awarded rights to operate routes from Verona which have been previously dropped by Italian airline Air Dolomiti, which is owned by Lufthansa. Adria operated flights to Verona from Pristina last year, though they were later discontinued.
Adria Airways is the only EX-YU airline to have bases outside of its home country. The Slovenian carrier has a Bombardier CRJ900 based in Pristina, operating flights to Frankfurt, Munich and Ljubljana itself. In addition, the airline has announced it will inaugurate direct services from Tirana to Frankfurt from April 2, 2014. The flights will operate four times per week. Next summer, Adria will be expanding its network from its home base in Ljubljana by introducing flights to Prague and Warsaw.
In a recent interview, Adria’s CEO Mark Anžur said that next summer marks the beginning of Adria’s new business strategy. While the airline will introduce new destinations, at the same time it will slash frequencies. “We must reduce our frequencies on flights. Our strategy is to operate larger aircraft and fewer frequencies. This way we can offer cheaper prices”, Mr. Anžur said. The airline is also planning to adopt a hybrid low cost - full fare business model, similar to the one used by Air Baltic. “It is essential that in the long run we change our business model and focus on getting passengers from point to point”, the CEO concluded. Adria has recently seen its passenger numbers improve and losses reduce.