|Adria on the road to recovery|
Adria Airways is hoping 2014 will be a year to remember with important events taking place at the national carrier, in contrast to previous years of downsizing. The airline’s CEO, Mark Anžur, says, “Our aircraft have already embarked on the new summer season, which brings with it several new features, all of them in line with the strategy we have mapped out for our development up to the year 2020”. This year Adria is anticipating strong passenger growth, with encouraging trends recorded so far. “Adria’s main commercial objective is profitable growth. For an airline, growth means carrying more passengers and introducing more flights. Last year saw us surpass the magic number of one million passengers. This year we are aiming even higher - a 12% increase in passenger numbers”, Mr. Anžur says.
However, in its quest for profitability, Adria is introducing some unpopular measures with passengers. From April 22, the carrier will begin charging economy class passengers for food and drinks. Still, CEO Anžur manages to put a positive spin on it, “From the end of April passengers will be able to buy individual items from our new café above the clouds. A varied selection of drinks and snacks will be available, featuring the best of Slovenian and international brands. We hope that the changes to the service and the select range of affordably priced items will enhance passenger comfort on all Adria Airways flights”.
|S5-AAU being painted|
This Friday, Adria’s newest fleet member, a Bombardier CRJ900 (registered S5-AAU and nicknamed Urška), entered commercial service. The aircraft was delivered to Adria earlier this week. Although the jet was manufactured in 2012, it has never been used. It was originally destined for Iraqi Airways but the aircraft never made it to Baghdad and has been sitting on the tarmac ever since. While the CRJ900 has received the Adria Airways livery, the aircraft still features the Iraqi Airways interior. The new jet, on an eight year lease to the Slovenian carrier, has the capacity to seat 84 passengers. Adria will take delivery of another leased CRJ900 this summer and has recently placed an order for a further two aircraft of the same type.