Air Serbia has been named 2017 Airline Market Leader by Air Transport World (ATW), the leading industry media brand. ATW’s airline awards were established in 1974 to recognise excellence in the air transport industry and are well-respected across the sector for their integrity and independence. The Belgrade-based airline was chosen by ATW’s editorial team for its progress over the last three years. Air Serbia was recognised for its innovative products and services, as well as its business strategies which have differentiated it from competitors in Southeast Europe, while at the same time growing its network, revenue, customer base and brand recognition. It is also the first airline from the region to receive the honour.
Karen Walker, Air Transport World Editor-in-Chief, said, "The Air Serbia story is remarkable, especially its launch last year of direct flights to New York – resurrecting an air link and reinvigorating a market that had been lost for more than two decades. I congratulate the Air Serbia team on its achievement”. Siniša Mali, the Chairman of the Air Serbia Supervisory Board and the Mayor of Belgrade, added, “Winning this award shows Air Serbia is delivering on its objectives to become a leading airline in the region, but more than that, it puts the airline on the map on a more global scale. The last three years have been an incredible journey for Air Serbia and its employees, and we are proud to see our progress recognised at this level” . Meanwhile, Air Serbia's CEO, Dane Kondić, noted, “Flying to the US has been one of our major aspirations from day one, and this award is a tribute to the commitment and dedication of our people at Air Serbia who made it happen. Launching long-haul flights is a complex feat for any airline, especially one the size and young age of Air Serbia, but with our drive, ambition and talented work force, we made it possible". He added, “The vision of our shareholders was to establish an airline that embodied the modern spirit of Serbia and offered a guest experience second-to-none. We have excelled on both fronts and, by doing so, redefined the aviation landscape of Southeast Europe” .
The Airline Market Leader award will be presented to Air Serbia at the ATW’s 43rd Annual Airline Industry Achievement Awards gala night, set to take place in New York on March 28. ATW previously announced that the recipient of its 2017 Airline of the Year is American Airlines. Additional winners revealed today include Mexican low cost carrier Volaris (Value Airline), United Airlines (Eco-Airline), Singapore Airlines (Onboard Experience), AltAir (Eco-Company), Pittsburgh International Airport (Airport of the Year) and NAVBLUE (Aviation Technology).