Wednesday, June 8, 2016

Air Serbia unveils in-flight entertainment system


Air Serbia has launched its new in-flight entertainment (IFE) system, available to all passengers free of charge on its Airbus A319 and A320 aircraft. Entitled "Elevate Play", the new streaming product offers fifteen movies, 26 TV shows and fifty music albums. The service is available to passengers with tablets, laptops, mobiles and other hand-held devices. Travellers must download the Elevate Play application, either prior or during the flight, while laptop users will be able to stream entertainment without the need for an app, however, installation of the browser plugin will be needed. Last September, the Serbian carrier rolled out wireless Internet connectivity across its Airbus fleet.


The new entertainment system was developed by Global Eagle Entertainment (GEE), a worldwide provider of aircraft connectivity systems, which last September signed a deal with six Etihad Partner airlines, including Air Serbia, Jet Airways, Air Berlin, Alitalia and Air Seychelles, to provide in-flight entertainment. GEE Chief Commercial Officer, Walé Adepoju, noted, "GEE is honoured to expand our longstanding alliance with Etihad Airways and a forward-thinking group of regional and global airlines, through an innovative agreement and partnership committed to delivering a cost-effective and reliable passenger IFE experience across six airlines". Global Eagle Entertainment is used by more than 200 carriers in its various forms, including Oman Air, Flydubai, Norwegian Air Shuttle. Icelandair, Swiss International Air Lines, Lufthansa, Turkish Airlines, Fiji Airways and WestJet, to name a few.


Apart from its Airbus A319 and A320 fleet, Air Serbia will also offer in-flight entertainment to all passengers on board its A330-200 wide-body aircraft through personal television screens, which will be available in each seat. In addition to launching Elevate Play, the carrier will soon reveal more details of the in-flight entertainment offering on its wide-body A330 flights between Belgrade and New York, which will have personal TV monitors at every seat in both cabins. Last year, Adria Airways introduced its OnAir Entertainment platform, created by the Dutch-based AirFi Box. It allows for passengers to browse the airline's digital in-flight magazine, play games, chat, give feedback and order meals though their personal tablet computers and mobile phone devices.

Air Serbia's CEO, Dane Kondić, said, “We know that in-flight entertainment makes a world of difference to guests and are naturally excited to launch our Elevate Play service. This service, which is available on all our A319 and A320 jets, provides travellers with hundreds of hours of entertainment in English and Serbian, from Hollywood blockbusters to all-time Serbian and other classic films from the region. We have selected content with the duration of our short and medium-haul flights in mind, and which appeals to a wide range of travellers, from families with children who want to watch cartoons, to those who would rather listen to the latest chart hits". He added, “Providing the best possible guest experience is a key part of our strategy to become the leading airline in the region and Elevate Play fits into this vision perfectly”.

57 comments:

  1. This right here is my type of party

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  2. wow unexpected. Good work Air Serbia.

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  3. I'm assuming the same will be available on the A330 only on PTVs.

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    Replies
    1. Apparently passengers to Zagreb will have the chance to try it out soon :)

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    2. Noup..for all passangers on their own devices. You can dowload the app, and once in the air you can use entertianment paying those ridiculous prices for wifi first.

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    3. You got a few things wrong. First the streaming service is free. You don't pay wi-fi to watch movies. You only pay wi-fi if you want to browse the Internet.

      Second, A330 does have PTVs in each seat.

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  4. Croatia Airlines should do something similar. I doubt it's overly expensive. Both neighbors now have in-flight entertainment.

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    1. I don't think they have those kind of plans. When they asked them about wi-fi they said they are not even considering it.

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    2. I wasn't talking about Wi Fi. That is expensive to install on planes. But they could do something like Adria. It's the cheapest option.

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    3. Adria also uses wi-fi. They just don't have internet services.

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    4. Adria uses Wi-Fi, but their product is quite boring. They should offer movies or other type of entertainment better than SUDOKU.

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  5. Nice development :) now can't wait to see A330 cabins

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  6. Now we talking! Excellent work, Air Serbia!

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  7. This is great news, especially for people flying to Beirut, Abu Dhabi, Moscow and London. Hope to use it soon.

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    Replies
    1. And Tel Aviv.

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    2. And Larnaca

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    3. Any news on where else the A330 is gonna to be sent during trial flights?

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    4. OT - When is the Adria's CRJ joining the fleet?

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  8. Their product is becoming more and more competitive.

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  9. Is it going to be available only above 10.000 feet or throughout the flight? Good job

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  10. Finally! Ive downloaded the app and hopefully tomorrow I will get to try it out.

    The wifi is expensive, but it does have various free content that is free to browse such as destination info, latest news, weather and expected time of arrival.

    https://flic.kr/p/Gyq5YC

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    Replies
    1. Wi-fi is free, it's internet browsing that costs money. Movies, music etc. will all be available for free.

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  11. Good way to pass the time. Even on short flights you can just listen to music.

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  12. Elevate Play will be a crown jewel of Air Serbia product advantage. It was a long awaited missing piece of the wi-fly project but well worth the wait. Unlike some of the inferior solutions, Elevate Play is offered on all major platforms (Android , PC and Apple) right out of the gate, it allows in-flight app download (unlike some solutions that require app to be installed before boarding) and offers generous free content tailored for Air Serbia average stage length unlike some.competitors that offer only a couple of free movies and require paying for additional selection. Air Serbia has a world class narrowbody entertainment product that, combined with well known onboard service just raised the bar on not just regional but global competition serving Belgrade (QR, LH, TK and others). Well done Air Serbia!

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  13. wow great news from air Serbia all round today. Credit where credit is due. Good luck :)

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  14. Excellent! I'm flying from LHR to BEG tomorrow and will try it out :)

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  15. Despite all the people that cticize this airline, they have done by far more than any airline in ex-yu has done for the past 20 years. As much as I loved JAT, it was a delapidated product and image. They managed to introduce new routes, planes, livery, uniforms, wide-body, transatlantic, entertainment, wi-fi, online check-in, website etc

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    Replies
    1. Not to forget their business class lounge. James Hogan himself said that it is far and away one of the best dedicated airline lounges in Europe

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  16. The amount of improvment we saw in these three years is absolutely unbelieveable. Starting from 7 barely working 733`s with passenger service being almost unexistent to 22 planes (including Adria`s),Wi-Fly, long haul flights,etc... It is simply mind blowing..

    I downloaded the app and can`t wait to use it on friday from TXL - BEG.

    As always there is room for improvment. A lot of JU employees read this blog I just want to offer my 2 cents on the matter.

    It says that the plugin for computer is located on the website, but I can`t find it. Either they did not put it up yet or I requires hacking abilities to reach it.

    Another thing... Going through the app it looks more like official JU app than IFE app. You can book the flight, read the news, look at the offer at BEG, do online check in, and so on... In that case, why not simply naming it Air Serbia (the app name) and have a link at the app which opens IFE screen. It is complicated this way and slightly diluting the brand name. Elevate play app confuses consumers as to think it is only IFE app while it is a full JU app.

    Those were my impressions on the app.

    Overall, great job JU! :)

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    1. Quote from http://www.airserbia.com/sr-RS/elevate-play :

      "Oni koji sa sobom imaju laptop moći će da prate zabavu bez preuzimanja aplikacije ali će morati da instaliraju dodatak (plugin). Link se nalazi na stranici za zabavu na našem portalu tokom leta."

      Which leads me to believe that once you open you computer in flight, and connect to the wi-fly portal, there should be a plugin link somewhere.. :)

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    2. Could be, but that`s speculation :)

      I am not saying you are wrong, only saying we have no precise info.

      Plugins should be online with me being on board or not. I`ll let you know on Friday how it actually works

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    3. Absolutely agree with you mate! Looking forward to the impressions!

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    4. AJ, I didn't use Elevate Play yet, but my experience on other airlines was as you suggested: once onboard I downloaded Panasonic DRM plugin from wifi portal and that's it! Let us know how was your experience!

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  17. To those that are traveling these days, share us your experience please :)

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  18. OT: 767 again in Tivat https://www.flightradar24.com/UTA9003/9f52e33

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  19. OT: Weird flight of Hungarian Air Force (an-26) over Bosnia... Any info?

    https://i.snag.gy/3sQtAi.jpg

    https://www.flightradar24.com/OSY24F/9f54403

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  20. Odlican i najbolji Napredak Aviokompanije .
    Ovo ce jos vise poboljsati uslugu i privicu vise putnika na JFK liniji i na Evropskim Destinacijama.
    INN-NS

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  21. OT: ZAG May 2016 figures are out.
    246.961 passengers 5% Up compared with 2015.

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    1. Posted yesterday

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    2. Good results!
      Summer started great for all ex-yu airports.

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    3. Very, very small increase indeed which means that it is a very small market and that new airlines are only canibalizing each other.

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    4. anonymous 4:19, but with 100 flights less than in May 2015, so the result is really good!

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    5. You can only do so much with a small terminal. I am confident things will grow at a faster pace, once the new terminal is open.

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    6. Anonymous June 8, 2016 at 4:19 PM
      I think you are mixing ZAG with BEG which had only a 2.4% increase over May 2015.

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    7. Go, Zagreb!

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    8. Zagreb will be visited by another A330 widebody next week, this time from Air Serbia. Go Zagreb and go Air Serbia in the same sentence!

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  22. Finally ex-yu airlines embracing new technology. Took them more than 10 years!

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    1. Yes and now we have one which is well ahead of the many established players in Europe. Hard to imagine where we were just 3 short years ago ...

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  23. Bravo Srbija !

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  24. Blast from the past, JAT entertainment options from Ex Yu Aviation archive:

    http://2.bp.blogspot.com/-XV7KTBOCtYA/U432Edbjo-I/AAAAAAAAM2o/SMbqTn5jtaQ/s1600/1964968_650508648330821_1135117189_n.jpg

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  25. OT: Adria will tomorrow adopt LH/OU/LX baggage model

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