Air Serbia is mulling the possibility of introducing flights to both Zadar and the island of Brač in Croatia this year. Speaking to the "Avioradar" portal, the General Manager of Brač Airport, Tonči Peović, said, "We have been in talks with Air Serbia for a number of years. I met with the company's CEO recently. They are interested in flying to Brač. They are considering linking the flights with Zadar. Introducing services from Belgrade is a high priority for them with an ATR 72-500 aircraft". On the other hand, the General Manager of Zadar Airport, Irena Čosić, said last month, "It is unfortunate that we have been unable to introduce direct flights between Zadar and Belgrade with Air Serbia. We have been trying to do so for the past two years and reach an agreement but we have been unsuccessful. There are some higher up forces involved but I hope we will succeed in the end".
News of possible flights between Belgrade and Brač were first made public in 2015 when Croatian media reported that Air Serbia would begin a one weekly seasonal service, each Friday, from the Serbian capital to the island in May of that year. However, the carrier rebuffed the claims, noting it had no immediate plans to fly to Brač. During May 2015, talks between Zadar Airport and Air Serbia began over the potential new service, with Ms Ćosić holding talks with the airline's management. Despite negotiations, the service was never launched. Last year, Zadar Airport told EX-YU Aviation News that the route failed to materialise "partly because of the cancellation of financial support on behalf of the Croatian Tourist Board". It added, "This service would have been a great opportunity for Zadar because we know the route would have excellent loads. Zadar Airport will continue to negotiate and persist in having a Zadar - Belgrade connection just like other Croatian airports, such as Pula, Zagreb, Split and Dubrovnik".
The new services, if launched, would become Air Serbia’s fifth and sixth destination in Croatia, following Zagreb, Dubrovnik, Split and Pula, with the latter three operating during the summer months only. For the upcoming summer season, Air Serbia plans to maintain double daily flights to Zagreb, six wekly to Split and Dubrovnik, as well as four weekly services to Pula. These frequencies are preliminary at this point and may change in the lead-up to the summer season. In contrast, Croatia Airlines runs a seasonal service between Split and Belgrade, which is scheduled to operate three times per week during the 2017 summer season. The last scheduled commercial flight between Zadar and Belgrade was operated by JAT Yugoslav Airlines on August 3, 1991. There have never been services between the Serbian capital and Brač.