Adria on the road to recovery

Brighter skies ahead for Adria

After two tough years, Adria Airways is on the road to recovery as its losses narrow and passenger numbers improve. In the first seven months of the year, the Slovenian national carrier welcomed 573.488 passengers on board its aircraft, similar to last year’s result. However, Adria operated 7% fewer flights than the same period last year. The average cabin load factor stood at 71.8%, an improvement of almost six points compared to 2012. More importantly, the Slovenian carrier recorded a loss of 1.4 million euros in the first seven months, down from last year’s 7.7 million. As a result, Adria plans to end 2013 in positive territory for the first time in six years. “Thanks to positive business from May onwards, results are improving and we expect to end the financial year with a positive result, in line with our plans and forecasts”, the airline said in a statement.

Adria hopes its finances will be boosted by a major assets sale it plans to finalise next month in order to avoid taking out a bridging loan for the winter season. The Slovenian carrier is selling off its maintenance hangar at Ljubljana Airport, its apron, workshops, flight academy, simulator and office building. The tender deadline for the submission of offers for the mentioned property has been set for August 30. The winning bids will be selected based on the quoted price.

Meanwhile, Adria has finalised the sale of one of its Bombardier CRJ 200 aircraft which has been grounded at Ljubljana Airport for some time. The jet has been sold to SCAT Airlines from Kazakhstan. The aircraft, registered S5-AAJ, is eight years old. The deal was arranged by Cobalt Aviation. As a result of its improving finances, Adria plans to launch flights to Warsaw, Prague and London next summer and at the same time inaugurate services from Tirana to Frankfurt. The Slovenian carrier also plans to shift its business to a hybrid low cost - full fare model in the near future, regardless of its privatisation process.


  1. JU520 BEGLAX09:22

    the reduction in loss. Is that a reduction in operating loss or just general net loss. If they sell assests, no wonder their figures are improving

  2. "Adria hopes its finances will be boosted by a major assets sale. The Slovenian carrier is selling off its maintenance hangar at Ljubljana Airport, its apron, workshops, flight academy, simulator and office building."
    Do they calculate these sales as a profit? What about next year when they will not have anything to sell?
    Ironicly, in the article named "Adria on the road to recovery" we read how they sold all those things plus one aircraft.

    1. Yes, these sales are calculated as profit for this year. In other words, unless they have an exceptional financial performance next year, we will see their income plummet. Especially if they sell quite a few of their assets this year.

      That's what happened with Cyprus Airways in 2011 when they sold two aircraft plus one engine. They managed to reduce their loss to about €20 million but then last year they went back to losing €50 million. Selling assets is only an interim solution, that's what most of these airlines don't get.

    2. Anonymous12:14

      Adria is just "making" a presentable annual report, costs-savings data, in-out money.

      All report and data are a result of "throwing ash" in the eyes of a potential reader.
      It's fake, not true, higlighted what they like in the way they like and hide the rest.

      Where is the plan for income from real market income from flying?
      Prague for who?
      Warsawa already not profitable the way was done with corruption.
      London? Where secondary airport with no further connections? Cancelled already paid by state public money in the lympic season.

      Bombardier CRJ 200 eight years old sold. ok. but was it paid in full already? Whati s the money got from the aircraft sold -after loans are considered-?

      etc. etc.
      can go on for ages

    3. Anonymous13:58

      haters gonna hate!!!

      Airline didn't sell yet its assets, it plans to if anyone buys AA's assets offered for sale!

      Airline still made a profit, increased its productivity by 6%, increased load factor by 7% and is about to end year on a positive note.

      U can't handle that, than you are a sore looser.

    4. Anonymous15:03

      A sore looser? What's that like. ;)

      It has nothing to do with 'haters gonna hate'. Adria is a badly managed airline and that is a publicly known fact.
      The sheer fact that they have been making losses for the past six years indicates that.

      Being profitable for one month or so is not enough to claim victory over the crisis.

    5. Anonymous15:19

      Yeah and if JAT had a single day of profits you'd declare airline is ready to take over entire region and expand with flights to Moon by 2015.

      Adria did a great job, considering the recession that has hit Slovenia really bad and public finances were hit particularly bad.

      Just to give you a heads up, Sabena, Swissair gone bust in past 5-6 years cause of recession so if major state airlines can go belly up, its no wonder small players such as Adria feels the pinch.

      BTW, I am getting the impression you guys are angry with the fact AA is doing better, I guess you'd love to see AA go belly up so Air Serbia can take over, haha.

    6. Anonymous15:43

      First of all, what makes you think I am a Serb? That's rude on your behalf and its discrimination.

      Second of all, all ex-YU countries were hit by the crisis, Slovenia and Adria are no exception. Swissair did not fail because of a recession, you might want to look into it before posting nonsense. Then again, neither did Sabena.

      AA is American Airlines and yes they seem to be doing better thanks to Chapter 11.

      What makes you think the Slovenian market is worth Air Serbia's attention? The market is barely ok for Wizz Air... and that's probably only until they don't launch their own flights from ZAG.

    7. Anonymous15:45

      I would be surprised if Adria is around next summer. The European Commission will shut them down. It's the best way as like that the Slovenian tax payers won't have to be robbed any longer for the privilege of the few.

    8. Anonymous19:02

      How can you compare Swissair with Adria Airways?

      Swissair never got -a single loan- in a way comparable to SLovenia's airline operator ... that is getting them every year as "modus operandi".

      Swissair never did overpriced "ticket jokes" contacts wit tax payers money for government officials in the style that is a practice for ages in Slovenia : Ljubljana Bruxelles tickets paid on full price (after all subsidies by by taxpayers money)for government officials

      That's just 2 of 99


      including crazy FACTS
      like Adria still paying loans for an aircraft that is not in the fleet anymore.

    9. Anonymous22:40

      yea,yea,yea, adria will survive these changes,they will be painful to get rid of heavy money loosing assets but the company as a whole will improve and prosper in future do to these drastic restructuring ....

    10. Anonymous22:52

      And just in case the European Commission says that they have to give back the money, where will they find over €100,000,000? I bet as hell that their assets don't come close to it.

    11. Anonymous03:17

      the European Commission won't press Adria to pay back its government loan, if that means the airline will go bust, they'll just ask Adria to pay what it can and issue shares in value in the company to the state, which when airline is back on its feet State can cash in and get their money that way with an interest.

    12. Anonymous08:18

      sure they won't. just as they didn't press Spanair and Malev

    13. Anonymous08:51

      Hahahahahahhahahahahhaha @ anonymous 03:17

      You do realize that the European Commission is not a farmer's market and that they do not bargain with airlines that broke the law.
      Adria will have to repay the entire sum or they will have to close down their business.

    14. Anonymous14:47

      @AnonymousAugust 23, 2013 at 8:51 AM

      let me guess, you don't have a clue how EU commission works, or how the EU works!?

      Its all compromise politics, and you can't close a viable company just cause it received some subsidies or a loan, Adria will have to pay back what it took, through share issue or make it as a loan just like Croatian Airlines.

      This is now a Soviet Russia to demand payments immediately, this issue won't be resolved over night, it'll take a decade to sort out, and State airlines are allowed to ask for government funds if things get really bad, look ay AlIalia deal, Iberia, SAS and other state airlines that received bit of a help when they were in deep financial trouble.

  3. Do we know how much the Kazakh airline paid for the aircraft? It mustn't be a lot. Either way it will help improve the financial performance for this year. I still believe that they should get rid of all CRJ-200 aircraft and actually introduce Dash-8 instead. It's far more economical and the aircraft are actually comfortable, after all that's what airBaltic is doing so it should work there as well.

    Does anyone know what kind of apron Adria owns at Ljubljana airport? I think it's pretty stupid to sell it if they can park their aircraft which are staying overnight there and so avoid paying parking charges to the airport authorities. If they want to become a hybrid airline then they must change their business strategy and reduce expenses anywhere and everywhere they can.

    For Adria the biggest problem at the moment is Wizz Air which is determined to see them go down the same path as Malév. I believe that Adria's future will be determined by who has the stronger lobby in Brussels, the pink pest or the Slovenian bureaucrats.

  4. Anonymous09:54

    As I know, Adria didn' t sell anything yet. They are selling.

    1. Anonymous10:36

      It is in Slovenian but anyway: "Prvi mož Adrie Airways Mark Anžur meni, da bo slovenski letalski prevoznik letošnje leto končal s pozitivnim rezultatom - ne glede na izid napovedane prodaje premoženja. Če bo ta uspela, bi se prihajajočo zimo izognili celo premostitvenemu posojilu. Prihodnje poletje načrtujejo nove linije, med drugim v Prago, Varšavo in London."
      Source: rtv slo

    2. Anonymous11:58


  5. Anonymous10:35

    The assets didn't incloude in this profit...

    1. Anonymous10:46

      That's because they have not sold anything yet. They are getting ready to do it and once they do they will be included in the profit.

  6. Anonymous11:50

    People it's obvious none of you has something to do with accounting! When you sell an asset that's not a profit!! That's only a shift from the asset class to the cash and cash equivalences class. You're not allowed to record the profit from the asset sale according to IFRS. It should be already valued at its selling price in the balance sheet.

  7. Anonymous12:18

    All Adria annual reports and data are a result of "throwing ash" in the eyes of a potential reader.
    It's fake, not true, highlighted what they like in the way they like and hide the rest. Mix all together in a form that is easly approved in the loans BIG MONEY(never back= strategy of SLovenia's Parlament.
    Woul not work out of the borders of Slovenia.
    Not even in Romania or Bulgaria -considered "lower" by many Slovenians.

    All ust to get ADDITIONAL PUBLIC LOANS that will be necver paid back.

  8. Anonymous15:14

    Is it even possible for a small airline that operates a diverse fleet to post a near-balanced budget with a cabin load factor in the order of 70-75 percent, and yet operating in competitive market conditions? If this is the case, I do not understand why OU and YM (amongst many other carriers) are doing so poorly!

    JP should post its year-to-date operating revenue and cost.

  9. Anonymous16:11

    I believe Adria is a good example of what some people tried to point out here: if it would have been named "Air Slovenia", it would never be able to attract so many passangers from the Balkan and Southeast European region - not to mention direct flights from extra-slovenian destinations. It´s not everything about the name, but I´m sure that a neutral name has helped Adria to overwhlem the whole region. If you are called Adria or Wizz Air, people, politicians, passangers, spectators and so just don´t make any thoughts that it is a Slovenian or Hungarian carrier.

    Best luck to Air Serbia, but I believe that its will very soon block any company´s expansions in the region in the way Adria made them 10-15 years ago.

    1. Anonymous16:12

      Best luck to Air Serbia, but I believe that its name will very soon block any company´s expansions in the region in the way Adria made them 10-15 years ago.

    2. Yes, the same way the name has blocked Norwegian or Air Berlin from expanding beyond the geographical limits of the name they carry.

      Ignorance is a bliss.

    3. Anonymous16:44

      "Air Berlin" would be good example for the same thing. "City names" are not embled with emotions and boarder policies the same way the national/states names are. "Air Belgrade" would have more chance to spand in the region than "Air Serbia". It is not a coincidence that Wizz air is nowhere flying under their full name ("Wizz Air Hungary").

      The fact that "Air Serbia" should fly from Split to Zagreb or from Sarajevo to Istanbul is a big issue for many people in the region, and there are enough interest groups, citizens movements who would never allow such a thing. There is no sensce comparing the Scandinavia or Germany with the Balkans and its mentality. And even so, "Air Norwegian" could only dream to take over the network of SAS - Scandinavian Airlines.

      The name is beginning of every market approach. It makes tens or even houndreds assosiations in poeple´s mind, it provokes nice or bad fealings and it effectivly hides the real character, owhnership and so on of one and each company. Name Adria is neutral, and the company sleaped into the whole regional market thanks to that fact.

    4. Anonymous16:52

      There are enough examples in marketing studies, where a bad chosen name has destroyed or degenerated the product placement. It is an obvious fact that the name "Air Serbia" was not choosen on the strict marketing and business criteria. With some 7 or 8 M population, Serbia is to narrow as a basic market, and the same counts for Croatia, Bsonia, Montenegro, Buglaria. On the other side, the whole region is having some 50-70 M. No wonder that all national airlines in the region failed to do a profitable business. They are rather happy to be "Crotia Airlnes", "Air Serbia" and so on, then to chose a profit making regional name and approach.

    5. JU520 BEGLAX17:47


    6. You are forgetting one thing, people in ex-Yu region are poor and they will go for the most affordable option. If someone from Dubrovnik is flying to Paris and Air Serbia is cheaper by €50 I am sure he will fly with them, regardless of where the connecting flight is.
      Plus, as you could have seen it this summer Jat carried passengers from Abu Dhabi to Dubrovnik. Who says that they will rely only on ex-Yugoslavs as their primary customers in that region?

      I don't see where the big deal is. Air Serbia has not even announced any flights to Croatia and I doubt many others would actually care if it a Serbian carrier. The only ones who might have a problem are some new-age Ustasa/chauvinists in Croatia and Albanians in Kosovo (those in Albania actually don't care).

      I am sure that Air Serbia will not collapse just because a few millions have a problem with Serbia.

    7. Anonymous18:06

      I would be more proud to have a succsefull Serbian company with Alfa-Beta-Gama-name that really rocks the region in the same way the Hungarian Wizz air is rocking Europe (however not as a low cost), than to have a company which carries a proud "Air Serbia" name, but cannnot make any sirous base or buisiness out of Belgrade (and Nish).

      Lets say that for 50 Euros price difference any exYu passanger would choose the cheaper airline, even if it is called "Air Chetnik". But with smaller price differences, lets say 15-30 euros, I believe that national(istic) fealings would preveal by the decision. There also has to be a study of second and third trip behaviour, and not only of the first case when a passanger is buying a ticket. Beside passangers behaviour, one should also take politicians and other important decision makers in account. We must have no illusion that an "Air Serbia" may open a base in Sarajevo or Podgorica or Split. The Croatian government will never let Croatia Airlines shut their operations as long as name "Air Serbia" is flying around. On the other hand some neutral name such as Adria or Olympic, or Wizz Air do not provoke that kind of national competition. It is irrational, but thats the way peoples mind is working.

    8. People who criticize the name are just thinking small. The region of ex-Yugoslavia has less than 20 million people.
      The whole of the European Union has more than 500 million people (even excluding Croatia and Slovenia). So tell me, why should Jat/Air Serbia worry what 4% of the market thinks? And this is including all of ex-YU in the EU market. I used the European Union as the single biggest market for any future Serbian airline.

    9. Anonymous19:45

      The name is a non-issue. What will make or break this airline is price and product (in that order). And consider it has Etihad backing and management, I think it will do just fine and it will indeed become the best airline company in the Balkans.

    10. Anonymous21:29

      It´s very difficult and actually incorrect to think that name is not an issue. Despite the fact that all airliners can fly everywhere in Europe or even in the world, we are far away from the concept that there is sense for the Air France to fly from Rhodos to Istanbul or from Moscow to Budapest. Names lively stand for a concept, for a basic market airliner is serving and trying to put up as its own market. So if you start rebranding the company with the sotries about Nemanjici and put the name "Air Serbia" it is quite obvious that you have missed to build up a company that could be identified as "our company" by passangers in Bulgaria, Croatia, Macedonia or Greece. It will always psychologically remain something "not mine". Otherwise, the name such as Southeast European would allow peole from the whole region to say: "oh, that makes sense - he is from Split and he flew with Southeast European which is his company (or one of his companies)". An "Air Serbia" will never have such a privilege.

      Once again, it is ofcourse possible to look at the whole world as airliners market, but there is no a "world airliner". Every single airliner is having something that is called basic market. The market of Germany or France is big enough to be a basic market on its own. This cannot be said for Serbian, Slovenina, Croatian, Bulgarian and Hungarian markets, and that´s why the only suitable buisiness modell for airliners in the Southeast Europe of 21st century is to be a regional airliner. Now, if you put a narrow national name and brand (image) such as "Coratia Airlines" or "Air Serbia", you may become a regional leader in compare with other narrow national brands, but you cannot become A or THE regional airliner, with bases all around the region. An "Air Serbia" flying from Sofia or Zagreb to, lets say, Paris is a flying contradictum that would always be an input for nationalistic rivality, a subject for a boulevard press speculations and scandals and last not least - the quite attempts of passangers to find another transport solution.

    11. Anonymous21:34

      I cannot really imagine Adria airways having a half of its spreading and success in the history if company´s name would have been "Air Slovenia". They spread "unattended" thanks to their neutral name.

    12. Anonymous21:58

      I don't see anyone attacking Croatia Airlines and their sahovnica here. I am starting to feel that all arguments against Air Serbia are centred around the fact that its a Serbian company, which seems to bother a lot of people on here.

    13. Anonymous22:26

      Well, if you read it better, you will see, that Croatia Airlines was three or fore times mantioned. The name and business concept "Croatia Airlines" were develeoped in the time when airlines were national "public services" that were always bound to the national/state´s border and had no aim to make profit. Meanwhile, the European sky is open, and every single company is free in determinating basic market and choosing the bases. I do understand the concept of Croatia Airline back some 20-25 years ago in the 20th century, but I donnot understand the idea of following that concept in the year 2013. The Air Serbia will face the same problems that Croatia Airlines, Malev, Balkan, MAT, BH Airlines and Montengro Airlines have already faced or are just facing: the narrow national makets of 2-10 M states are to small to represent a solid basic market for an airliner. Now, back in the 90s there was no legal framework to build up a strong regionally oriented company since the sky was not open. That explains company´s such as Croatia Airlens or Montenegro airlines. However, what was the reason not to use the open sky possibilities in the 2013?

    14. Anonymous22:36

      As it was mentioned before, both Norwegian and Air Berlin prove the theory wrong. People will fly an airline as long as its reliable, safe and affordable... even if it is called Osama Bin Laden Airlines.

    15. Anonymous22:55

      I believe you have already gotten the answer on Air Berlin and Norwegian above. You don´t seriously believe that people from Serbia or Serbs from Bosnia would fly the "Air Ustasha", or people from Croatia the "Air Chetnik". My aim is NOT to compare those names with "Air Serbia", but it shows clearly that name makes difference. Some nationaly unvalent names such as "Air Belgrade" or "Adria" or "Baltic air" or "Asiana" or "Cathay Pacific" may always conquest a wider part of the continent as basic market. The names such "Air Serbia" cannot. Especially not on the Balkans, where people are irrational and very nationally sensitive. Btw. even the name "Serbian airlens" would make more regional sense than "Air Serbia".

    16. Anonymous22:58

      There is no wonder that Telenor is not using its real (full) name in Serbia and Montengro, and it is not a coincidence that RTL is used only as abbreviation. That´s the way serious companies are doing it when expending behind the state´s borders.

    17. Anonymous23:09

      Who says that Air Serbia's primary market is the small, low-yielding ex-Yugoslav market? They seem to be expanding into different markets where people don't give a toss about where or what kind of country Serbia is.

      Just some other examples: Royal Jordanian, Egyptair, Iran Air, Turkish Airlines, Air China, U.S. Airways, Swiss, Bulgaria Air,Ukraine International Airlines, Austrian Airlines, Air France, British Airways, Estonian Airlines... and the list goes on.

      Air Serbia is entering the group of airlines being branded closely to their ethnic market. Now.. are you telling me that a few Yugoslav armchair experts are smarter than some of the CEOs of the above mentioned airlines? I think there is nothing I should add to further prove my point.

    18. Anonymous23:13

      Turkish Airlines is a very good example. Turkey is a country which has one of the worst track records when it comes to human rights in the wider European market. Despite that fact people still fly them, even now when there is an ongoing revolution.

    19. Anonymous23:24

      Yes, but Turkish does the Turkish has a base in Athens? Or in Belgrade? And could Turkish really count with a same passanger acceptance after the wars with Turkey in Bulgaria, Serbia and Greece?

      You guys just stick to your oppinion without trying to get a point. Turkey is having something like 50-60 M inhabitants, and there are like 20 M of Turkish Gastarbeiters who are far more sticking to their homeland than our Gastarbeiters. So Turkish is basicly having a fine basic market just within the Turkey and among the Turks. Transist passangers are plus to their basic business. The whole Southeast European region may be compared with the Turkish market, and a smart business pandan of Turkish airlines in Southeast Europe can only be a REGIONAL company of Southeast Europe, not narrow national airliners with their 5 or even just 0.5 M markets.

      And once again, once aigain - no need to compare a 50 years old name and brand of Turkish airlines with funding the company in the year 2013.

    20. Anonymous23:33

      Just some other examples: Royal Jordanian, Egyptair, Iran Air, Turkish Airlines, Air China, U.S. Airways, Swiss, Bulgaria Air,Ukraine International Airlines, Austrian Airlines, Air France, British Airways, Estonian Airlines... and the list goes on.

      Air Serbia is entering the group of airlines being branded closely to their ethnic market. Now.. are you telling me that a few Yugoslav armchair experts are smarter than some of the CEOs of the above mentioned airlines? I think there is nothing I should add to further prove my point.


      Nobody has ever disputed that there are ethnically branded airlines. There are both types of brand - ethnical/national and neutral or regional. The choosing of one or another option may just be a question of taste, like in France (Air France) or Germany (Lufthansa), but in our region it´s not a question of taste, it is a basic question of sustainability and profit.

      The history of civil aviation is a full of revolutionary points. Everyone who believes that a new name of an airliner in the year 2013 maybe justified with listing of names that were choosen some 50 years ago, has no clue on aviation history and bussines. Ofcourse, the Jugoslovenski aerotransport was a perfectly suitable name, for its time and market. But the times have changed, airliners are no national public services any more. And skies are open, national markets in new mini states are to small for serious aviation business. There is no coincidens in failing of all airlines in Southeastern Europe to make business with profit. A national air business modell in a state with 0.5, 5 or 10 M inhabitants and nationalistic neighbourhood cannot be sustainable.

    21. Anonymous23:36

      Just some other examples: Royal Jordanian, Egyptair, Iran Air, Turkish Airlines, Air China, U.S. Airways, Swiss, Bulgaria Air,Ukraine International Airlines, Austrian Airlines, Air France, British Airways, Estonian Airlines... and the list goes on.


      Actually, the Estonian Airlines changed its name into "Baltic air", and they have expended their business enourmously since then.

    22. Anonymous23:37

      Or was it the Latvian airlines?

    23. Anonymous00:18

      Well,why should Air Serbia fly from Split to Rome?
      At least the Serbian taxpayer will not have to pay for losses
      accumulated on foreign routes.

    24. Anonymous03:52

      @NemjeeAugust 22, 2013 at 4:33 PM

      Serbia ain't Norway or Berlin, u mention name Serbia in Europe, its mostly associated with bad connotations.

      War and destruction,
      Milosevic, War Criminals
      Poor Backward Balkan country
      Really bad corruption, lawless country
      Crime infested and organized crime, Balkan Mafia
      Gay and minorities hating country.

      So AnonymousAugust 22, 2013 at 4:12 PM has tight to point out some defined prejudgments many will have of Air Serbia.

      Its like saying Minsk, Kazakhstan, Tajikistan an so on, all joke of the west, even Borat made a fun of Kazakhstan.

      Serbian ain't Norway or Berlin ;) to repeat my self again.

      Even in the region Air Serbia has really little too look forward to, Montenegro, taking 20 000 Serbian holidaymakers each year to Dubrovnik, Split, Pula and Zadar and semi functional lines to Skopje, Ljubljana and Sarajevo, not sure how profitable for Air Serbia since no one flies to the far east most (a wast majority of) passengers head for the west, the EU.

    25. Why we all ended up in fighting over whether Air Serbia is a proper name for the Serbian airline based in Belgrade is beyond me...

      I am happy that some generic name was avoided... we have plenty of Wizzes, Peaches, Jettimes, Blue1s and Vanilla Airs etc. I loved the name JAT and I always hoped that something like JAT Serbia will survive. However that is not the case. People in Etihad are not naive, emotional or poorely informed. If their best judgement was to go with Air Serbia, than that is it.

      Sadly, we were witnesses that not even the generic name like SkyEurope or Adria for that matter can help much when costs and the cash-flow go banana.

    26. Anonymous04:10

      @NemjeeAugust 22, 2013 at 5:49 PM

      WOW you're just making things up as you go!

      Few passengers that flew from UAE to Dubrovnik now constitutes a flood according to you.

      BTW Serbians might be poor, Croats and Slovenians aren't they'd rather walk than fly with Air Serbia even if it had a on-board entertainment.

      If you think i am wrong, just go to any Croatian forum and suggest your ideas, see how good reception you'd get and how many Croats would be willing to fly with Air Serbia. example, go and ask.

    27. Well, I guess soon enough we will know who was right.
      I have faith in Hogan and his team of experts and I believe that they know what they are doing. At least they know better than a bunch of closet fascists who are using this period to vent their anger and hatred towards Serbia.

      Let's talk in two months, shall we?

    28. Anonymous14:03

      Boy, if you believe that two months in aviation can show anything, maybe you should consider to switch to a GSP-forum or some gardening blog.

      I honestly believe that Etihad is having good even excelent professionals. However, they were obviosly misinformed on crucial sociological and national issues in the region. Probably by blind politicians or some Serbian diaspora members who have lost connection with the reality 20 or even 40 years ago.

    29. Anonymous14:10

      AnonymousAugust 23, 2013 at 12:18 AM
      Well,why should Air Serbia fly from Split to Rome?


      That´s exactly the point! There is no sense for "Air Serbia" to fly from Split to Rome or from Sarajevo to Vienna. On the other hand, the open sky agreements would allow such flights, and it would be an only smart profit making decision to choose a name and business concept that relies on the whole regional market, and not only on the national (Serbian, Crotain, Montengrin..) market. Lufhtansa or Air France may keep bases only in the national market, since their national market is having something like 70-90 Milion customers and is self enough. To build up a comparable basic market in Serbia or Croatia you have to take the whole Southeast Eruopean region, and only the one own mini/banana state.

      A wise business decision would include the name and brand of the company which WOULD MAKE SENSE for that company to fly from SJJ to VIE or from SPU to ROM.

    30. Anonymous14:34

      NemjeeAugust 23, 2013 at 8:49 AM

      U seem to be forgetting it was Serbia who started the wars, committed genocide in Bosnia, Kosova and Croatia, you equate dislike of Serb arrogance in the region as fascism, yet you try to xenofy Serbia of all monitories and and exterminate Albanians of Kosova and Bosniaks in Bosnia.

      Kind of hard to forgive if you ask me.
      Time will heal but it'll take generations for all wounds to heal.

      And Serbia should start to reflect on itself and try to remedy hostilities that are still towards Serbia in the region, by being more culturally aware of other nationalities and not try to impose its dictate on others, for it failed to do that by force.

    31. Anonymous14:38

      *And Serbia should start to reflect on itself and try to remedy hostilities that are still strongly felt towards Serbia in the region, by being more culturally aware of other nationalities and not try to impose its dictate on others, for it has failed to do that by force.

    32. Anonymous15:11

      There are obviously some people who rather than staying real think of Serbia during the mediaevel time and car Dusan. Now, we don´t know a lot of that Serbia, about the way their troups had behaived, about the social ballance in that state, but is a kind of a trans-time romantic illusion that many of nationalists around the world usually build in their minds. Someone would say fine, but still I don´t see a point to build up an airline brand on that story. Rather than taking in concederation sociological facts, political sensitives, local mentality, someone choose tho make the rebraning on the fundations of "art history" and maediavistics. There is an expression in Serbian language that has no equivalent in English, probably because that way of behaiving is not typicall for English and Western world: ime "Air Serbia" ce se lako obiti o glavu novoj kompaniji.

  10. @Ex-Yu Aviation:
    "The average cabin load factor stood at 71.8%, an improvement of almost six points compared to 2012" (not 2013).

    Glad to hear JP is doing better. Their service from PRN to MUC and FRA is excellent. Having local air crew makes the flying experience that much more pleasant.

    1. Anonymous17:50

      Why? Because the Slovenians are not hospitable enough for you?!

    2. Anonymous19:08

      Yes and half of this additional load is from free tickets (for who?) for Adria's bosses friends, so called business partners, relatives and friends of friends.

      You will never know the camouflage that is done to present this data and
      hide the little money earned from selling tickets.

      Not countting the overpaid tickets paid by taxpayers money for SLovenia's officials.

    3. Anonumous 5:50 PM
      "Why? Because the Slovenians are not hospitable enough for you?!"

      There are many reasons. One of the major ones is that in an emergency, the cabin crew can give instructions in Albanian, the native tongue of the vast majority of passengers. A lot safer than giving instructions in English or German when it's unlikely that most passengers speak or understand either one of these languages.

      JP fly daily to LJU and Slovenian crew is very professional, hospitable and caring. No one is complaining about them. However, if you're setting up a base in a different country it helps to have local crew that speak the local language. To me, this is common sense and I cannot comprehend why would anyone react negatively to that.

      @Ex-Yu Aviation
      Thank you for fixing that typo.

    4. Thank you for pointing it out.

    5. Anonymous23:37

      speak the local language
      it's an asset

      I would say well done Adria.

      Anyway the real story is different:
      crew based in Priština (Albanian languages) has a different contract compared to crew staff based in Ljubljana.
      I don't think life in Priština is way cheaper compared to life in Ljubljana.
      Plus social insurance, losing this job is way easier for contract workers based in Priština compared to Ljubljana crew.

      That's it.

  11. Anonymous21:35


    Very nice blog! I have one question, you put for October 27th 2014 that Air Serbia will launch Belgrade - Beirut, are you sure of this or was it an accident? Thank you for your time!

  12. Anonymous00:51

    In the end Air Serbia is only a small part of the global strategy Etihad (Hogan)is creating. If you look Etihad has bought into Virgin Australia, Jet Airways in India, Air Berlin in Germany etc. Many of the flights Air Serbia will be flying will have code shares of the above airlines and the passengers will not not which airline will actually be flying that sector as it could be an Air Serbia plane with Virgin Australia flight number.
    Hogan's strategy is to create a network of carriers to be able to service the global market from Etihad group. Many business people do not just go from point A to B they do a region, particular if travelling from Far east/Aust, they will visit a few places when traveling that long a distance.

  13. Let people to free choosing witch airlines they wish to flying. Don't cry for AIR SERBIA. All is welcome to this young airline which remember over 85 years of service. Established in Belgrade. surveyed wars, destruction, embargos, will survey all concerns and will survey present crying and worries from brothers of Croatia, Ljubljana...
    Best regard, Rodney Marinkovic, AME, (ret.)
    Griffit Australia

    1. Anonymous15:04

      Now, is it 85 years old or a young airline? "I jare i pare" is not a way a serious expert thinks.

  14. Anonymous08:55

    I think it all boils down to one simple thing, people just can't handle the fact that Serbia did something right and that moved away from its past. I guess that for some people who are stuck in the past this is a big deal. Such a shame.
    Maybe if they worried more about their own national carrier it wouldn't be in such a mess today.

    1. Anonymous15:03

      Sorry dude, by for me is dessolution of a 90 years old company and flashing down the toilet of 65 years old brand (JAT) not "somehting right" that Serbia has done and people now cannot handle.

      If companies would change the name and brand during or after every hard time and faliour, we would most certainly would not have Coca-Cola, Volkswagen, Lufthansa or Oxford Publishing today.