Air Serbia is considering resuming flights between Belgrade and the United Arab Emirates some four years after discontinuing scheduled services to the country. The carrier has been on the lookout for new opportunities emerging as a result of the coronavirus pandemic, launching three new routes since the start of the global health emergency. Due to its relaxed entry measures, Dubai has been one of the most popular destinations for Serbian leisure travellers since last June, when Flydubai resumed scheduled services between the two cities. It now maintains daily operations, which is on par with pre-pandemic levels. There is also growing demand for cargo. Furthermore, Air Serbia itself is the founding member of the UAE - Serbia Business Club, formed in 2019 with the aim to promote economic and other forms of cooperation between the two countries.
Air Serbia maintained flights between Belgrade and Abu Dhabi from 2013 until the end of the 2017 summer season as part of its equity partnership with Etihad Airways. Prior to that, its predecessor, Jat Airways, ran services between Belgrade and Dubai from 2002 until 2012 with a brief move to Abu Dhabi in 2010. At the time, the flights primarily catered for transfer passengers between Australia, Serbia and Macedonia due to a partnership with Emirates, which ended once Flydubai launched its own operations. Although Air Serbia maintained nonstop flights to Abu Dhabi with its Airbus A319 jet, Jat was, for the most part, unable to run services to Dubai on its Boeing 737-300 aircraft without a stop. Over the years, the stop shifted between Larnaca, Beirut and Kuwait City with the airline holding fifth freedom rights to shuttle passengers from the latter two to Dubai.
The Serbian carrier is considering launching operations to the UAE towards the end of the summer season, which is considered the start of the high travel season in the Gulf nation. Currently, in addition to Flydubai’s daily service on the Boeing 737-800 aircraft, which will be replaced by the B737 MAX jet from July 1, Wizz Air maintains two weekly rotations between Abu Dhabi and Belgrade with its Airbus A321. Serbia and the United Arab Emirates have established a travel corridor, enabling fully vaccinated UAE citizens and residents to enter Serbia without any additional requirements, while Serbian citizens require only a PCR test to enter the UAE.
Nice
ReplyDeleteIt's going to be DXB.
ReplyDeleteCan Air Serbia really compete against Flydubai? For starters it has a worse product.
DeleteAir Serbia's product in economy is similar to Wizz Air but 3 times more expensive.
DeleteImagine they launch Sharjah haha
DeleteOr DWC - half way almost between DXB and AUH!
DeleteAnonymous @09:11, They can't compete with Etihad either...FlyDubai's product isn't much better and like 85% of people don't care what product they get, they just want to get their safely.
DeleteVaccinated UAE citizens can enter Serbia, while vaccinated Serbian citizens need to do PCR on top of vaccination in order to enter UAE?
ReplyDeleteYou can enter Dubai without a vaccine too. But you need a vaccine to enter Abu Dhabi without quarantine. But looks like Abu Dhabi will lift quarantine requirements next week.
DeleteThe government should ask the UAE authorities to also allow Serbian citizens who have been vaccinated to enter the Emirates without the need for a PCR test.
DeleteJust my2cents
Could it be that they do not "recognize" those that did the Sputnik as "correctly" vaccinated?
DeleteThey recognize it of course. The UAE is vaccinating its population with exactly the same vaccines as Serbia with similar distribution of vaccines by type.
DeleteIn fact the UAE is building a Sinopharm factory with China near Belgrade Airport.
DeleteThis would be great and a smart move. Let's hope it happens.
ReplyDeleteNo brainer really with flights often full. I wonder if etihad are regretting their decision to drop flights?
ReplyDeleteNo they don't, their flights were full but revenue too low to cover the costs. With only 150 seats in their A320 that's not enough compared with FlyDubai and Wizz.
DeleteWould this be the longest route after New York?
ReplyDeleteYes
DeleteJU keeps expanding.
ReplyDeleteI'm assuming we would see a nighttime schedule to the UAE? Like before?
ReplyDelete6 hours in a JU plane... pass.
ReplyDeleteHow is it any different than being stuck on Wizz Air or flydubai? You do realize that until MAX comes there is no IFE and the legroom is abysmal.
DeleteWell not really. There is entertainment on Flydubai in economy now and you have 2 options. Pay when you are booking a ticket for entertainment and you get an Ipad. The other option is just to stream content for free on your mobile. Or you can pay and have a proper business class with everything included.
DeleteFirst world problems
DeleteAttracting premium passengers will be the big issue for JU. The only difference with economy is the meal (unless they send the A330)
DeleteIt would be best if EK started flights :D
DeleteOr if FZ goes double daily with a 00.50 departure from Belgrade like they had before summer for a week.
DeleteMaybe they will schedule the A330 since that's when JFK usually gets reduced. They can fit it quite nicely between two rotations.
ReplyDeleteIn my opinion this would be the only way they could be competitive. Plus if there is cargo it would be beneficial to have an A330.
DeleteThere is time if you schedule it after it comes from JFK at 11.00 and then leaves the next day at 07.30. Like that you can have connections from/to western Europe in both directions.
DeleteAgree it would be the best option with single 330 operating 6 weekly JFK in summer and 2-3 weekly JFK and 3 weekly AUH or DXB in winter. Makes perfect sense, operation-wise and financial-wise. Another good move by JU, if executed as said
DeleteBut can they fill an A330 on route?
DeleteI don't think they could fill an A330 to DXB. Alot of markets are closed, so limited transfers ex DXB. JU has alot to improve with working with tour agencies, while regional network has room for improvement. Their A330 however would be a competitive product on the route but there is more to just sending a nice place to a destination.
DeleteI think so. P2P is significant between the two. Connections /transfers possible both ways, on both ends. Some people would prefer JU over FZ,for various reasons. Expo could additionally help in case of DXB, and ex, and maybe renewed cooperation with EY in case of AUH, especially with possible opening of Australia. Plus not daily, 3 weekly only. And not to forget cargo. So, yes I think it can be filled and commercially viable.
DeleteP2P is significant, however JU isn't the best in attracting pax where competition exists on certain markets. For example, while TK has sends the A321 to BEG, often JU has been using the ATR to IST.
DeleteJU has a fair bit of improvement to make in marketing and being more of an attractive option with tour agencies. It would help if they worked together with various tourism boards in Serbia to attract inbound tourism, for which potential is there on markets such as the UAE.
Potential is there and I agree. I don't think JU will be capable of adequately capturing this potential.
I think EY should also come back to BEG, I even don’t understand why the hell they discontinued flights at all???
ReplyDeleteBecause the main transfer markets EY was relying on and made the majority of their passengers are all closed off.
Deleteooh, that makes sense.
DeleteHowever, I would still like rather to see them flying to Emirates than JU, because JU has an extremely boring on board service for a six hour flight, EY aircraft has entertainment screens, better catering etc.
What anon 9.21 says is true but they could have been smart about it and shifted sales to other markets. This is something Qatar Airways has done successfully and is able to fill its planes. Work with tour operators, offer good prices, be flexible with equipment and frequencies. They even have a promotion now where kids fly for free. QR is now increasing Belgrade to five weekly next week with mix of A321 and A320.
DeleteHope they keep the growth momentum going
ReplyDeleteAbout time
ReplyDeleteHorrible idea, both AUH and DXB have stronger competition. Instead of getting another A330 at a low rate and starting Toronto, they will go to Dubai? They are acting against common sense and against Air Serbia interest.
ReplyDeleteOr they know where they can make money and not launching money loosing routes that would suit you.
DeleteThey are going where the money is. Market between BEG and the UAE is booming right now, the one with Canada is dead at the moment... at least until Canada removes restrictions. UAE is closer so costs are lower and it's a popular tourist destination.
DeleteAlso China has overtaken Canada in terms of market size so if they do expand long-haul flying in the future it should be to China and not Canada.
+1 last anon.
DeleteThey will never launch another long haul route with that kind of thinking. JFK was losing money as expected for years but is now being celebrated. China will be closed for another year while Canada is opening on July 5. Number of passengers grew massively when JFK started and same is expected for well executed YYZ launch. BEG Canada market was over 40k passengers in 2019, more than enough to start. On the other hand, Flydubai and Wizz will compete against JU to UAE.
DeleteYou are forgetting that 5 years ago the Serbian government was prepared to cover all costs. Now it is not. It doesn't have that sort of money to throw. So unlike before, JU has to think about profitability and deliver better results much faster than before.
DeleteLong haul is key competitive advantage for JU. They are now giving up on further expansion as it can't be profitable from day 1? I can imagine both Wizz and LH being excited about this change of course.
DeleteThere is no point having further discussion.
Wizz is happy because JU is supposedly giving up on long-haul expansion? Nonsense. Wizz is too busy launching and closing bases around Europe. Just look at their debacle in Norway.
DeletePeople should notice that the article says JU is CONSIDERING flights to the UAE. So it's not a done deal.
Delete- Wizz is happy because JU is supposedly giving up on long-haul expansion? Nonsense
DeleteDo your homework first: analyze LOT long haul + their feed lines at BUD (Wizz fortress) and Aer Lingus long haul + their feed lines at DUB (Ryan fortress). Transatlantic and overall long haul is one of competitive advantages over lowcosters.
In BUD? And according to you what comes out of this analysis?
DeleteNot surprised. There must be a reason so many European airlines that have never flown to Dubai/UAE started flights there in the last few months.
ReplyDeleteYep. Air Baltic has announced flights to Dubai from September too.
DeleteDubai EXPO 2020 it's very easy :)
DeleteNot just European but many across the world. Yes, Expo is coming but many introduced flights because Dubai is the only place letting everyone enter with a PCR test. Life in Dubai is normal (masks are mandatory everywhere but other than that it is normal), the majority of the population is vaccinated and they conduct 220,000 PCR tests per tests (and this is just the classic PCR tests, not including others) so people feel safe.
DeleteMakes sense
ReplyDeleteDubai would be a good choice. Especially with expo starting in October. There will be increased demand.
ReplyDelete+1
Delete"Currently, in addition to Flydubai’s daily service on the Boeing 737-800 aircraft, which will be replaced by the B737 MAX jet from July 1". Hm...MAX...
ReplyDeleteIt has been tested and modifications made.
DeleteBy far the best short-haul aircraft I've ever flown. My MAX flight on FZ was actually more comfortable than my A380 flight on EK.
DeleteThis won't work and here is why:
ReplyDelete1. JU's commercial department isn't good at doing its job. They still have not discovered the power of marketing or brand placement/awareness. They believe that all it takes for the route to succeed is to launch it. They already got burned on some routes in the past and Dubai will be the same.
2. Wrong plane. The A319 is simply not economical on such a long sector. FZ is introducing MAX which will have a fantastic onboard experience while Wizz has dumped low yielding seats with their A321neo. Premium passengers will stick to FZ while Wizz will handle the price sensitive market. Air Serbia will be left with transfers and virtually no local traffic.
3. Bad relationship with local tour operators.
This year JU angered many of them when they revised their charges and so on. This resulted in Aegean launching RHO and HER, FR with Corfu and Wizz Heraklion and Santorini. Air Serbia remains the dominant player in markets where they can limit charter competition like they did with Anadoloujet and Turkey.
FZ's and QR's success in Belgrade is based on their good relationship with tour operators which sell various non-European destinations with them.
In the end, Air Serbia needs to do some soul-searching and to find its flaws and to fix them. KLM on BEG-AMS should have been a warning shot that they clearly ignored. The route started as three weekly on E90 and now we are up to daily with B737... yesterday they even sent the B739! Air Serbia needs to do an analysis of what happened there and how come they succeeded.
I remember Marek bragging how JU's marketshare at BEG rose considerably during covid. Well, covid is passing and foreigners are returning. What's JU's plan for all this and how will they preserve their dominant position?
I think they should forget about Dubai and in stead use that capacity to boost their BEG hub with Euromediterranean flights. This is something that worked for them until now. Dubai is a race for which they are not ready. If they go ahead with it, it will show that they have not yet fully matured.
p.s. if there was any route to be launched in covid then it would have been Chicago. Lots of O&D demand there and EU airlines aren't competitive with transfers, same as with JFK. They would have made a killing on it but in stead they ignored it.
@ anon 9:49
DeleteThey didn't mentiom that it would operate the route with A319. They used it untill 4 years ago for AUH.
If it starts in late summer then they won't have spare capacity since JFK is 5x.
DeletePerfect analysis, nothing to add, right to the point!
DeleteJU won't succeed to UAE in their current state unless they change what they were already doing wrong before Covid. What does JU offer than other airlines to UAE don't? nothing, so they will end up wth connecting traffic from secondary markets in Europe and dilute yields even further...
Better focus on less competitive markets, better improve your offer and product, differentiate your value compared with W6 and other LCCs otherwise they will be attacked from all corners.
And don't get fooled, government will not pay the bill indefinitely, competitors also have deep pockets, maybe deeper...
JU should grow a pair and launch ESB. Night flights will do wonder to link this market with main Turkish gasto hotspots which are the same as the Serbian ones.
DeleteDokle više ovakvih zlonamernih komentara i upoređivanja JU sa LCC kompanijama. Ju leti na glavne aerodrome,ima biznis klasu,možete da sakupljate sate pa uštedite na karti na nekom od narednih letova,ima široku kod šer mrežu,više prostora za noge,mogućnost korišćenja premijum salona i na kraju dobijete bar čips i flašicu vode a u LCC vam naplate i filtriranje vazduh koji udišete.
Delete^ Well no, air is not filtered on any ATR as the aircraft does not have that capability. That has nothing to do with the airline operating model but with the aircraft type. In fact all major LCCs have HEPA filters on all aircraft because they have a very young fleet.
DeleteКоментар није злонамеран већ базира своју критику на логичним чињеницама. Уз све то, аутор није рекао да ЈУ није конкурентан генерално већ на одређеним линијама. То све што сте навели је секундарно. Основно за 99% путника је ред летења као и цена карте, све остало након тога је мање битно. Да је простор за ноге од пресудне важности не би све авио-компанија у Европи пратиле LCC.
DeleteMoram da se slozim sa analizom i fer kritikama na racun JU marketinga... Nema tu nikakve zlonamernosti. Ali najlakse je odmah napasti nekog ko vam kaze dobronamerno gde grešite i gde mozete da se popravite i budete bolji i uspesniji.
Delete"Air Serbia needs to do some soul-searching"
DeleteSoul-searching implies compassion, JU is a for profit state company. No compassion there. They do research for potential new routes, give it a try and if successful then great, if not, they close the route.
Nothing to do with the "soul."
Everything to do with the soul of their business. A successful airline will analyse a market but also create a strategy to make sure it works. That's where marketing becomes important, something JU doesn't do.
DeleteBtw BEG started installing airbridges on the C expansion and thank God they chose glass ones.
Again, businesses do not have a soul, they are ruthless by their very nature.
Delete"A successful airline will analyse a market but also create a strategy to make sure it works".
How do you make sure it works? And what if it doesn't? Every airline in history has failed on some routes no matter how much planning and marketing they do.
But I understand your point, with good marketing and promotion a new route has a better chance to succeed.
When I speak of the soul of the company I am mostly referring to their corporate culture and their general modus operandi which makes them what they truly are.
DeleteAirlines can make sure a route work by being overly cautious. Of course they can never be too sure but they can increase their odds to at least 90% like JU did with ROV and KRR. Just like they did their maths with those two cities they can do the same with Dubai. If they put all the things that go in their favour and then compare to those that don't, the picture will become quite clear.
Air Serbia's biggest flaw is that it doesn't seem to have a marketing strategy or any deeper sense of how to approach a certain market beyond simply scheduling flights.
Moram na srpskom, mislim da moj engleski niko ne bi razumeo 🤣
ReplyDeleteElem, zaborvljate da u oktobru počinje Dubai EXPO 2020, otud i ekspanzija Fly Dubaija. Srbija kao i zemlje regiona imaju svoje paviljone(Slovenija ima po meni najlepši paviljon), samim tim generišu i mnogo privrednika kao i turista i posetilaca. Leteo sam Fly Fubaijem u aprilu, i mogu vam reći naplatio sam se sa svojih 194cm. Ne bih to sebi ponovo priredio.
Elem i tada kada sam bio važila su različita pravila za ulazak u Abu Dabi(vrlo stroga i restriktivna) i u Dubai (tada PCR-, sada važi i vakcinaciona potvrda) . To će se uskoro ublažiti tj izjednačiti. Zato ima smisla što je Etihad ukinuo letove.
Ima smisla što Air Serbia uvodi letove, biće tu dosta putnika a bogami i mnogo karga, tako da samo napred!
Možda stiže drugi A330 pa da popune prazninu između Kine i Kanade pokreću letove za UAE. Sa A330 bi itekako mogli da budu konkurenti sa cenama.
ReplyDeleteSee comments from 9:18.
DeleteWhy did Air Serbia stopped flying to Abu Dhabi?
ReplyDeleteThey became extremely uncompetitive. They shifted to hybrid model which was at that time the worse. They gave you a box of food in business, you had to pay to check in at the airport and so on (later they realized how unpopular all of this was and reversed it). So for the same price you had full service on Etihad. Etihad had to warn passengers if they were booking Air Serbia under their flight number that service levels were low.
DeleteInteresting thanks.
DeleteEtihad has gone downhill since in terms of service levels.
DeleteActually AUH wasn't cut so much because of JU-EY but because of the EU. It was the same time when smart technocrats tried to get a third carrier on FCO-BEG. They wanted to limit the EY-JU partnership to show that something was being done. Remember it was when JP on behalf of LH submited that complaint.
DeleteBy the time the route was cut it matured really nicely. It went from 25 passengers when it was launched to an average of 110.
Well no this is not true anon 11.03. It wasn't about the same time as EU tried to get third carrier on FCO-BEG, it was 3 years later and had everything to do with Air Serbia's financial issues and restructuring which made it become a hybrid airline and cut a lot of routes and frequencies.
DeleteAnd to add to that, they announced the termination of the route on a public holiday - 1st of May to limit the negative publicity that their first route under rebranded name is being cut.
Delete^that's just smart marketing :D it's how they announced Kondic's resignation on Christmas day.
DeleteVolim ove što pametuju a nisu nikada leteli ni sa Air Serbia ni sa Etihadom za Abu Dhabi. Ja sam putovao više puta godišnje na relaciji BEG - AUH-BEG u avionima ova prevoznika pošto su u code share. Avioni Etihada A320 su bili uvek puni do poslednjeg mesta, dva puta su me prebacili gratis (silver Etihad Guest card) u biznis klasu jer je ekonomska bila prebukirana, dok je Airserbia avion A319 bio uvek slabo popunjen, po mojoj proceni oko 60-70%. Etihad je kao jači partner uvek prvo popunjavao svoje avione putnicima u tranzitu za njihove dalje destinacije Azija i Australija. Tako da je slaba popunjenost bila uzrok ukidanja linije Airserbia za Abu Dhabi. Inače se sasvim lepo može leteti i sa A319 na toj liniji oko 5,30 sati leta. Čak je i Etihad prve godine 2013 leteo sa A319. Svaki avion je isplativ ako je popunjenost dobra!
DeleteSvaki avion je isplativ ako je popunjenost dobra!
DeleteАпсолутно нетачно. Лет је исплатив ако је цена карата одговарајућа и ако се не продаје испод тржишне вредности. Ако продајете лет од пет сати по тарифи од 20 евра и успете да га напуните онда ћете врло вероватно бити у минусу. Ако напуните 50% по тарифи од 200 евра онда ће профитабилност бити реална чак и са дупло мањом попуњеношћу.
Great. It would be nice to see Air Serbia restore flights to Asia which they currently no longer have.
ReplyDeleteMiddle East in general.
DeleteYes it's shame to see they have completely withdrawn from mid-East market. I guess Tel Aviv is their only destinations there but TLV is still closed to foreigners.
DeleteIf they start the flight they have to be prepared for strong competition.
ReplyDeleteWhich has more potential? Dubai or Abu Dhabi?
ReplyDeleteDubai obviously.
DeleteDubai. You have tourism and point to point traffic. Both on a much larger scale than Abu Dhabi.
DeleteI also heard they are planning flights to Dubai.
ReplyDeleteGood luck
ReplyDeleteOne day at a time. Air Serbia is not run by apparatchiks anymore and money is hard to come by. If Dubai is launched this year and Toronto, Chicago or any destination in China next year, Air Serbia will continue to be successful. And regardless, they will have to lease another A300 for any of these potential new routes.
ReplyDeleteWe don't know if they are run by apparatchiks. What if they are, but working on the hidden agenda of preventing further long haul expansion? Without evidence this is just another conspiracy theory.
DeleteThere will never be any such evidence. But you can use invisible man analogy: you can't see him, but you can see his steps in the snow and other results of his actions. In the case of Air Serbia, if air traffic keeps recovering and Air Serbia just grows regional destinations but doesn't introduce new long haul in a year, you can draw some conclusions.
DeleteWe absolutely know they are not run by apparatchiks. Air Serbia is not run by the Serbian government and AS employees are not Aleksandar Vucic cronies.
DeleteJU flights to DXB won't work. They will likely get Terminal 2 and they have no codeshare with Emirates so they have to rely only on O&D where Wizzair dominates. If Air Serbia decides to fly A320/319 they will be inferior to FZ MAX interior.
ReplyDeleteIf they send A330, trip costs are much higher than for A319 so there is more risk as they have to have high LF to justify use of the big bird. If they initially have a lot of passengers on A330, Emirates will notice. In that case Emirates could replace Flydubai to Belgrade and offer more seats, better service, connections to other EK flights, easy transfer at Terminal 3 and lower price. Either way, Air Serbia will 100% lose this bet.
They won't get terminal 2 but terminal 1 where all foreign carriers except low cost are.
DeleteThat was a typo, yes - T1, but that doesn't change the point.
DeleteThis market is growing. There is room for more airlines.
DeleteThe will be no room for Wizz A321, Air Serbia A330 and Emirates 777.
DeleteWhat about AS with A319?
DeleteA319 was already covered earlier: Wizz will compete on lower price, Flydubai will offer biz class, easy transfers at T3 to Emirates and better service in economy. They could also drop prices. JU will be squeezed from both sides.
DeleteJU moze da racuna na transferne putnike iz regiona.
DeleteFlydubai osim BEG leti ili će uskoro leteti iz LJU, ZAG, SJJ i TIV tako da nema mnogo šanse za transfer, a ako ih JU baš iznervira sa transferima mogu lako da otvore novu liniju gde god hoće sad kad je MAX ponovo u upotrebi.
DeleteDa,da MAX je inace jako popularan avion. Danas je Boing objavio da je izdvojio 500 ml. dolara za porodice poginulih u 2 avionske nesrece na MAX-u.
DeletePa da u Srbiji svi prvo gledaju da li leti MAX pre nego sto kupe kartu. Pogotovo putnici koji idu preko travel agencija koji cine vecinu za Dubai. Prvo sto pitaju je tip aviona pa tek onda cenu.
DeletePa ja tako uvek kupujem karte.
DeletePa super za tebe i jos par ljudi koji to rade.
DeleteДовољно је да само једна особа направи објаву на друштвеним мрежама и ето ти хистерија међу путницима. Не би био први пут.
DeleteA da cujem kada je nastala 'histerija' oko tipa aviona objavom na drustvenim mrezama.
DeleteKad je upitanju JU uvek su se gledali stari avioni,sada odjednom avioni nisu bitni. Nista mi nije jasno.
DeleteStupid move...
ReplyDeleteOnly competitive with Flydubai if they use the A332 .
ReplyDeleteThree times a week as a regular charter maybe ?
I wonder why Air Arabia isnt starting flights to Belgrade as some already suggested on here .
Twice a week initially would be the deal .
Why on earth would it be a charter??
DeleteIf loadfactor is bad charter is easier to cancel or to replace with smaller aircraft ?
DeleteI don't think you get the difference between charter and scheduled service.
DeleteFurther growth, if JU grows a pair, should include launching shelved routes - Madrid, Helsinki, Florence and Amman, introduction of additional western european routes - Stavanger, Valencia and Lisbon, introduction of Caucasus cities - Baku, Yerevan and Tbilisi and finally introduction of additional long haul - Toronto/Chicago, Beijing/Shanghai and maybe Tokyo/Seoul/Singapore (with even Sydney???).
ReplyDeleteOf course, not tomorrow, but until 2025 I expect most additional growth. Vinci will finish upgrades in BEG, capacity for more transfers will open and that means more long haul is required to justify investments by Vinci.
Helsinki failed and Baku would too .
DeleteStavanger is totally negligible but other these you are right.
Helsinki failed because of covid
Deleteflydubai is aggressively expanding and adding a lot more MAX’s in a short time span. They could easily either drop prices or add a midnight departure ex BEG to really squeeze JU. The MAX product is really good, especially in J class. The UAE government is not afraid to allow competition as it favor Dubai as a whole. Look at LOT starting DXB in Sep. Or Air Baltic. Let’s see flydubai’s response if JU launches DXB. I’m betting JU won’t like it...
ReplyDelete