Low cost carrier Wizz Air will introduce flights from Belgrade to Alghero and Palermo in Italy during the 2026 summer season, complementing the previously announced new routes to Pisa and Chania. The low cost airline will add the two new Italian routes on March 30 and March 31 respectively, with both to operate three times per week. Both routes are also served by Air Serbia twice per week. Further flight details for the new Alghero service can be found here, while additional information for the Palermo route can be viewed here.
Commenting on the new routes, Olivia Harangozo, Corporate Communications Manager at Wizz Air, said, “Wizz Air is proud to introduce new direct services from Belgrade to destinations in Sardinia and Sicily, further expanding our summer offering and creating new travel opportunities to some of Italy’s most popular regions. These routes provide passengers with a comfortable and affordable way to explore beloved Mediterranean destinations, whether they are planning a seaside holiday, a short city break, or a visit to friends and family". Ms Harangozo added, "We remain committed to expanding our network from Belgrade and strengthening Serbia’s connectivity with key tourist destinations across Europe. We look forward to welcoming passengers on board and to continuing to deliver a high-quality travel experience in line with Wizz Air’s well-known standards”.
Wizz Air handled close to two million passengers on its Serbia services during 2025, operating 9.600 flights. Although the airline did not publish its average load factor, it is estimated to have hovered between 85% and 88%. The figure represents an improvement on 2024 when it handled 1.5 million travellers. The carrier plans to significantly expand its operations in the country this year. During the first half of 2026, Wizz Air has so far put 1.047.714 seats on sale (excluding the two new network additions announced today), representing an increase of 32.4% year-on-year, or an additional 256.417 seats. Capacity growth will outpace the increase in the number of operated flights, which is set to rise by 7.9%.
The budget airline started the year by launching seasonal winter flights between Grenoble and Belgrade. This was followed by the introduction of services between Niš and Dortmund after a two-year hiatus. During the summer season, apart from the four new announced routes, Wizz Air will continue to operate its recently launched services to Madrid and Alicante. However, the carrier will no longer serve Lisbon, Copenhagen and Heraklion, which it operated last summer. From Niš, Wizz Air will operate two additional routes compared to 2025 - Bratislava and Dortmund.
Commenting on its operations in Serbia, the airline said, “Our goal is to continue expanding the range of destinations available from Belgrade, while further strengthening Serbia’s connectivity with major European tourist destinations. Since launching its first flight from Belgrade in 2007, Wizz Air has positioned itself as a preferred choice for affordable travel”. It added, “Wizz Air has become a key player in Serbia’s aviation sector, recognised for its affordable fares and operational excellence. Today, the carrier’s growth supports more than 180 direct jobs in Serbia and contributes to a total of around 9.400 indirect jobs across related sectors”.

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I think they still have lots of untapped opportunities. Their biggest mistake was not jumping on launching leisure routes earlier, which have obviously worked well for JU.
ReplyDeletePisa is a good start
DeleteAlicante too.
DeleteGrenoble as well. They are definitely looking towards leisure routes.
DeleteI wasn't expecting Grrenoble to be so successful.
DeleteWell we really don't know if it is successful or not. So far they have operated just 2 flights.
DeleteApparently the Grenoble route bookings are excellent.
DeleteLet's wait and see actual numbers. I hope it is.
DeleteBecause Grenoble was launched as a deal with tour agencies after Air Serbia terminated Lyon.
DeleteI haven't seen Grenoble in any offer by any Serbian tour operator. It also has nothing to do with JU. Has more to do with W6 getting a great deal to operate between two VINCI airports.
DeleteBravo Vinci!
DeleteYou could not see Grenoble, offer is for ski vacation with airline transfer to France.
DeleteI have not seen a single agency offer a ski vacation in France.
DeleteWell, I've seen a dozen.
DeleteGive me an example of one.
DeleteSki vacations are not offered by major tourist agencies which focus mainly to city breaks / summer holidays (such as Wayout, Kontiki, Odeon, Argus, Big Blue, Jungle etc)... they are organized mostly by agencies which focus primarily on ski trips and/or student low budget trips, such as Ski Bus, Ski Maniacs, Ski Fun... Rapsody, Puzzle etc... there are also a whole bunch of others not listed here which started recently offering ski packages...
DeleteI wod love to see them launch OTP, NAP, ATH, BTS, BUD, VCE, MXP, BER, PMI and a few more seasonal destination in Spain and France.
DeleteExcept for Bratislava, Air Serbia flies to all these destinations. Why duplicate routes?
DeleteIn order to give us passengers more choice in schedules and lower prices.
DeleteI thought it was in order to make profit
DeleteThat is why W6 management would want to fly. I'm talking why travelers want them to fly these routes.
DeleteNot true, I am a traveller and I want W6 to fly to unserved destinations.
DeleteI am a real traveler and I want more options and lower prices. W6 provides that.
DeleteAs long as you want to travel to W6 destinations already served by JU, while many passengers want to fly to brand new destinations.
DeleteI'm sure JU will oblige them and launch these currently unserved destinations.
DeleteJU in fact with ATRs and E-jets is much better equipped to launch new markets than W6 who is transitioning fast to an all A321neo fleet with 239 seats.
Air Serbia innovates with trailblazing destinations like Alghero, Palermo, Tenerife and Tromso. Wizz is merely a copycat with Alghero and Palermo. Would not be surprised if Wizz continue to be a laggard by copying Tenerife as a next destination.
DeleteFingers crossed that they do. Hopefully PMI as well. ❤️🇪🇸
DeleteAs long as Wizz doesn't want to explore new destinations, they don't really matter.
DeleteMaybe it's finally time to launch a flight from Niš to Malmö.
ReplyDelete+1
DeleteIn my opinion it is time to grow even more from INI.
DeleteJU should respond to Wizz by launching flights from Nis to Basel, Bratislava/Vienna,] Dortmund and Memmingen. An E-jet is ideal.
Delete+1
DeleteGood growth overall but it’s disappointing to see Lisbon and Copenhagen dropped.
ReplyDeleteLisbon yes, but Copenhagen no as they fly to nearby Malmo.
Delete32% seat growth in H1 is quite aggressive. It will be interesting to see if demand keeps up, especially outside peak summer months. Still, Wizz clearly sees potential in Serbia.
ReplyDeleteI wonder how? They changed 2 A320 to 2 A321, but that is still not enough for 32% growth
DeleteThey added a fourth aircraft to their BEG base so you will have to think harder.
DeleteThey could possibly add capacity to BEG by using aircraft based in other bases.
DeleteThey do for LTN and LCA
DeleteWith summer season flying being mostly on the 2nd half of the year and even modest addition in capacity then I can see W6 having 1.9 million passengers in Serbia for 2026.
DeleteWhat do you guys think?
Also Abu Dhabi will not be served in 2026.
ReplyDeleteThat's not good news for JU.
ReplyDeleteWhy don't they just fly to places that JU does not instead of competing with them in the same markets driving down yields?
They have lost most battles against JU.
DeleteJU has proved it can compete effectively against competition. Still don't understand why some people think JU should be the one to fly every single route from BEG.
Delete@09:07
DeleteWith 1.6 million pax and an 85-88% load factor they do not seem to be losing.
They have discontinued many routes that they have gone head to head against Air Serbia.
DeleteIs there a way for the government to move them to INI and leave BEG just for JU and other national carriers?
DeleteYes there is.
DeleteLuckily, we're not in USSR so that won't happen.
@09:22 are you actually serious? Please don't tell me are....crazyness
Delete^ I don't see many LCCs flying out of LHR. They use LTN and STN instead.
DeleteWe could have a similar strategy with BEG and INI.
You are comparing BEG with LHR?
DeleteOn a smaller scale it can be done.
DeleteBut STN is in London, dude, and Niš, as you may know, is not actually in Belgrade.
Delete9:17
DeleteWhich routes JU discountinued while W6 is still operating?
@Anon 11:11
DeleteINI could be marketed as Belgrade South!
People for a cheaper price are willing to fly to CRL instead of BRUS, STN instead of LHR +GTW, Hahn instead of Frankfurt, Bergamo instead of Milan etc.
You're all acting like you don't know that VINCI will protect BEG at all costs, even from INI.
DeleteYes because airlines are really lining up to launch flights to Nis...
Delete@9:38 what a silly idea that would be. Clearly you havent got a clue the damage that would cause Serbia
DeleteMarketing INI as Belgrade South would be ridiculous. And I say that as someone from Nis
DeleteBoth INI and BEG should grow, and they will grow the most with LCCs. The idea that BEG should not have LCCs because LHR doesn't have them is just stupid.
Agree with you totally. Serbia has primary city dependency and that is unavoidable. Restricting BG wouldnt force airlines to Niš rather they'd just give up. Growing Niš naturally and strongly is great for Serbia whilst encourging a healthy and diverse network from BG.
DeleteThe Netherlands tried separating administratively the low cost from legacy and the EU found it illigal. Poland is talking about it every now and then, but has no idea how to do it to be legal.
DeleteIn any case, nowadays the difference between low cost and legacy is - in most cases - more a matter of history and - not always anymore - a free hand luggage. Maybe a glass of water and a candy...
With Wizz, every time the route starts to mature it disappears.
ReplyDeleteAn increase of 32.4% year-on-year is MASSIVE!
ReplyDeleteCan our market really support that or it will canibalize JU's passengers?
It will lead to an increase in overall traffic AND it will take away passengers who otherwise have flown JU.
DeleteHopefully JU can respond with competitive ticket prices.
JU has competitive pricing on many routes for a legacy carrier. Especially on routes where they compete against Wizz Air.
DeleteJU grew by 2.9% last year so it shows that their growth slowed down once W6 started growing. People only switched to JU because there was no W6. Once W6 returned so did their loyal customers
DeleteYes, I truly trust your expert opinion and analysis.
DeleteWell, Marek himself said that in the second half of the year thy faced pressure on costs.
DeleteIf they do not manage to lower them they will face difficulties in competing with W6.
JU can not compete on price with Wizz's 238 seat A321neos.
DeleteWhat they can do however is:
· Fly to main airports more frequently, places like ZRH, GVA, ATH, LHR, AMS, FRA, CPH, ARN, BRU, VIE and yes MUC.
· Relaunch key middle Eastern destinations that bilaterals don't allow W6 to fly like TLV, CAI and BEY.
· Have a proper corporate travel department to increase its share in that lucrative segment of the market.
· Launch finally a frequent flyer program that is attractive and rewarding so that travelers would chose to fly JU over W6 even it is moderately more expensive.
Anon 10:54
Delete+1000
I would add more frequencies to LHR and MXP too.
Also sooner rather than later standardize the cabins and hopefully offer charging ports and WiFi.
WiFi could be free for FF card holders and business travelers.
For the rest have a charge of 5€. In 2026 I think a good number of people would give that to serf the internet, especially on flights longer than 1-2 hours. It could work as product differentiator and a modest extra revenue stream.
Excellent posts these two!
DeleteYou can't fight Wizz on price. You can be a better legacy carrier and have people choose you for your offerings and network.
Agree 100% with the above strategy!
DeleteYou can't increase LHR due to slot restrictions.
Delete@14:03
DeleteYou can get more slots either by buying them (price depends on time of the day) or you can lease them from another airline who doesn't want to use them.
Yes and they are the most expensive slots in the world. And why wohld they do it? Have you done an analysis of their passenger numbers, load factors, yields and cargo on this route?
DeleteHave you?
DeleteI haven't. Unlike you I am not demanding they buy or lease the most expensive slots in the world just because.
DeleteUK is the biggest aviation market in Europe and London is the biggest aviation destination in the world.
DeleteSlots are in high demand because of this.
Right. So 0 data but you demand Air Serbia buy the most expensive slots in the world because 9 weekly flights is insufficient for you personally.
DeleteGood growth but I’d like to see more year-round routes rather than constant seasonal rotations.
ReplyDeleteYou got Madrid and Alicante last year
DeleteYes, and they ended two other routes.
DeleteThey could try BEG -LJU
ReplyDelete+1
DeleteThey could. Would be a super short flight for them from BG however, not likely to command the kind of ancillary extras such a luggage that they might have with a leisure destination.
DeleteThey seem to manage just fine on the SKP-LJU route.
Delete^ Different passenger structure. Most of JU's passengers to/from LJU are transfers, which won't switch to Wizz. Number of students from Serbia in Slovenia is smaller than from Macedonia. Also many people from Serbia drive to Slovenia, which is not so easy from Macedonia.
DeleteLjubljana - Tirana should be first
Delete+1
Delete@09:42 beacuse the drive from Skopje to Ljubljana is a very long one. Also the route services neighbouring regions very usefully too.
DeleteThat's almost as many passengers as OU has.
ReplyDeleteAnd they managed it with 3-4 aircraft.
DeleteThe fleet utilization of LCCs is truly amazing!
DeleteUgh, I’m just waiting for them to open up Bratislava-Belgrade and finally break the duopoly on flights to Vienna.
ReplyDeleteFingers crossed!
DeleteWell, my guess is that they will stop flying Bratislava - Niš, as the prices for that route were the only ones sold at a bargain for the past hollidays.
DeleteBEG BTS is a no brainer at least daily. I am really wondering what are they waiting for so long
DeleteFrom this year you’ll be able to use train between Belgrade and Vienna, why using airplane ?
Delete^ Maybe because you do not want to spend so many hours on a train.
Delete@11:25 despite being an improvement the train is hardly TGV speeds and we are yet to see how the border process will be.
DeleteTrain ticket price will be surely higher than W6 tickets
DeleteI like this new special Wizz livery. Nice to see it visited Nis.
ReplyDeleteTIme for them to base a fifth plane in BEG.
ReplyDeleteAgree. At least during summer.
DeleteUsing some capacity from other bases and a 5th A321 in BEG they could reach 2 million passengers a year!
DeleteThey could even reach with current capacity
Delete"During the first half of 2026, Wizz Air has so far put 1.047.714 seats on sale, representing an increase of 32.4% year-on-year, or an additional 256.417 seats."
Good point, that's very impressive!
DeleteIt is 2026 and there are still people who prefer to have less choice and more expensive tickets just to protect ASL from competition...
ReplyDeleteSMFH!
I guess that's entirely up to lack of IQ.
DeleteLess choice with 103 destinations??? Smfh
Delete^ As you clearly understand he is talking about choice of carrier, choice of ticket prices ans choice of schedule.
DeleteSo why are you trying to change his valid point?
Wow they are really going after Air Serbia.
ReplyDeleteDon't get this strategy of launching all the same routes as Air Serbia.
DeleteWizz said: creating new travel opportunities to some of Italy’s most popular regions
DeleteIn fact, both new Wizz destinations were already available from Belgrade, so Wizz did not create any new travel opportunity for BEG passengers. Most of the new Wizz destinations in recent times are really just to same or nearby airports already served from Belgrade, so official announcement would be more accurate by saying "we are really just going after Air Serbia in Belgrade"
Exactly. They wait for JU to develop the market and then launch the same routes.
Delete@Anonymous 13:22
DeleteThat's where most of the demand is.
And since they are not allowed to fly outside the EU/UK from BEG there aren't really many destinations left that are not already served by JU.
That said I would like for them to launch MAN and EDI.
I would love to see KEF.
DeleteOf course they can fly outside the EU from BG, i think you miswrote this.
Delete@13:49 If they are after demand, they would have launched those 2 destinations before Air Serbia. But they didn't, they are not after demand but Air Serbia.
Delete@14.05 they can't launch routes outside of ECAA and UK.
Delete@14:04. Maybe a future wizzair route but distant future.
Delete^ above comment was meant for 14.05.
DeleteI was talking about Alghero and Palermo, Wizz just annonced them. Both in the EU, both already served by Air Serbia
Delete@Anonymous 14:05
DeleteThey can not fly from BEG to Montenegro, SKP, TIA, EVN, TBS, TLV, Turkey or North Africa.
@2nd Anon 14:05
No airline launches routes because they hate some other airline. They launch them when they think they can make money on such route AND when they have enough spare capacity. The latter for W6 was a major issue for years because of the Pratt engines and it still hasn't been fully resolved.
Airlines don't "hate" other airlines, they want marketshare for themselves, they want competitors weakened or out. There has been numerous example of airlines around the world doing exactly that by launching same or almost same routes after competitors, sometimes when that is not really profitable. Say what you want but for me it's 100% clear that Wizz is going after Air Serbia at BEG.
DeleteWhy would Wizz fly from BEG to either EDI or MAN when they have no other routes from these airports?
DeleteThat would be good. And also Dublin could work.
DeleteLol
Delete@15:55 they dont fly to Dublin at all, let alone from Serbia...get a grip
DeleteSo in total we will have 5 weekly to Palermo and Alghero with Wizz+Air Serbia. Wow.
ReplyDeleteTaking into account the difference in capacity of W6 flying 3w with A321s vs JU probably flying Ejets with the odd A319-320 I think W6 will have around 70%+ of each routes capacity.
DeleteI had fun reading Wizz statement in the article about "continuing to deliver a high-quality travel experience in line with Wizz Air’s well-known standards”. If that was true, Singapore and Qatar would have replaced their truly high-qualty experience with Wizz standards.
ReplyDeleteAmazing news for those like to travel to Italy and for us diaspora in Italy. I think that they have still place for expansion in Italy from Serbia. Or adding flights from Nis or adding Verona or Treviso as destinations as those parts have biggest Serbian diaspora in Italy.
ReplyDeleteHow big is diaspora in Alghero?
DeleteI would love to see them launch NAP and VEN.
DeleteThey better launch Trieste, Genoa or Turin, instead of chasing JU’s developed markets
DeleteTreviso would be better than Trieste as it would catch a bigger area
Delete@17:28 nothing wrong with flying to places most people want to go.
DeleteMost people want to go to FRA, LHR, CDG, ZRH, AMS, ATH, nothing wrong going with airlines offering them.
DeleteSo no problem then if even more airlines serve these popular destinations!
DeleteI'm hoping for a return of BA, AF and Sky Express or W6 launching ATH too. Preferably both of them.
@14:13 probably could fit on them in a large SUV
Delete