Air Serbia plans to focus on new markets and further strengthen its network in the future, according to the President of the company's Supervisory Board, Siniša Mali. Mr Mali has also said the airline could launch additional routes to North America, following the introduction of its New York service just over a month ago. In a statement last Friday, the President of the Board said, “The fruits of hard work in the past three years are slowly beginning to show and I believe that, with the opening of new markets in the future, Air Serbia will be even bigger and more successful". He previously noted, "We are considering flights to Canada, Chicago and some other destinations. We are undertaking analysis but no decision has been made. However, it is certainly a logical continuation for Air Serbia's future development. When you have one wide body aircraft, then you open up the possibility to have another one".
The Vice Chairman of the Supervisory Board and President and CEO of the Etihad Aviation Group, James Hogan, noted, "As a key partner, we remain committed to working together to strengthen its [Air Serbia's] position further. It is a successful business, making a noticeable difference to the lives of many Serbians". Commenting on Air Serbia's future plans, the head of the Etihad Aviation Group recently said, "We see more opportunity over the next five years to do more long haul flying. However, to be successful in long haul flying you have to develop a destination and tourism strategy and cooperate with stakeholders". According to OAG's traffic analyser report, Chicago, Los Angeles and Washington are the busiest routes between Belgrade and the United States after New York.
Commenting on the possibility of introducing additional new points in the United States, Air Serbia's CEO, Dane Kondić, said in a recent interview, "We can't fly everywhere. We obviously chose New York as the first staging post, and we are organically growing our footprint through codeshare relationships". Mr Kondić previously noted the airline already serves all of its main markets in Europe and will therefore focus on adding more departures to existing destinations. "We serve 43 destination in Europe and the Mediterranean, and that’s a good start for our network. We carried 2.6 million people last year, compared to 1.3 million before 2013. With many of the destinations that we fly today, we want to add frequencies. We don’t see a lot more opportunity for new destinations, because our network in Europe is set", the CEO said. Air Serbia added new routes to its network this summer for the first time since December 2014, with the introduction of flights to Hamburg, Kiev, St. Petersburg, Ohrid and New York.