Adria Airways joins new app service

GLOBAL AVIATION NEWS

SAA sold

South Africa agreed to sell a majority stake in the country’s grounded national carrier to a local jet-leasing company and private-equity firm, ridding the government of an entity that has long been a drain on state finances. A consortium comprised of Johannesburg-based Global Airways, which owns recently launched domestic airline Lift, and private-equity firm Harith General Partners will take a 51% shareholding in South African Airways (SAA), Public Enterprises Minister Pravin Gordhan said. The government will retain a minority stake. The grouping named Takatso will invest as much as 3.5 billion rand ($258 million) over the next three years, Lift co-founder, Gidon Novick, and Harith Chief Executive Officer, Tshepo Mahloele, said in an interview. “Government will have no further financial obligations to the company, outside of the existing liabilities that they will settle”, Novick said. He added, “Route networks we are still working on, and it will be a phased roll-out based on demand re-emerging post Covid”. The sale of SAA comes about six weeks after the airline emerged from lengthy bankruptcy proceedings, having reduced its workforce by almost 80% and cut liabilities to about 2.6 billion rand. The next challenge is to resume international flights, though South Africa remains cut off from much of the world due to pandemic travel restrictions. A longer-term goal is to list the carrier on a stock exchange, Gordhan said. In the meantime, the government will retain special voting rights to ensure the airline remains in the country, among other national priorities. The deal represents a triumph of sorts for Gordhan, who has argued for the revival of SAA with the help of private investors while others were calling for it to be liquidated. While SAA is now “solvent and liquid,” business-rescue practitioners said when handing over the aircraft, subsidiaries including low cost arm Mango and maintenance firm SAA Technical remain under financial strain and are in the process of being recapitalized. The Department of Public Enterprises and the new consortium will together assess the future of the divisions as part of the due diliegence process, Gordhan said.
Source: Bloomberg

Adria Airways joins new app service

NEWS FLASH

Adria Airways has become the Star Alliance launch partner of the new Altitude Inflight Magazines app, allowing travellers and frequent fliers to download the latest inflight magazines. Touted by its creators as a “one-stop mobile travel resource”, the Altitude Inflight Magazines app (available for both iOS and Android) provides one-click download access to dozens of magazines for on-the-go reading. Each airline’s latest inflight magazine, as well as a selection of back issues from the past year, are available on the app. Readers can sort magazines by airline name, magazine name, and geographic region, as well as receive notifications when new issues of their favourite titles are available on the platform. Niels Dam, the app’s co-creator, said, “Our app extends Adria Airways’ latest travel destination articles and airline news to an engaged and affluent global readership audience that exists beyond the traditional seat-back pocket. We’re opening it up to a truly global audience”. Co-founder Henry Tenby, added, “The app promotes the airline’s brand and destinations to potentially millions of global readers who may not yet be passengers, but could very well be in the future”. Besides Adria, Altitude’s launch partner line up includes Air Namibia, Air Vanuatu, Aurigny of the Channel Islands, Azerbaijan Airlines, Lao Airlines and Ukraine International Airlines. Talks are underway with additional carriers.

Comments

Anonymous13:33
Cool :)
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Anonymous16:05
Good for them for reaching out to an engaged and affluent global readership audience flying Air Namibia, Air Vanuatu, Aurigny of the Channel Islands, Azerbaijan Airlines, Lao Airlines and Ukraine International Airlines...
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Anonymous20:38
Nice addition. It will be interesting to see this feature onboard their future Sukhoi jets.
I watched many Youtube Sukhoi jet videos and many were very cool and positive.

Interior is very nice and such a quiet plane:

https://www.youtube.com/watch?v=W20Dr-k1GjY

Good luck JP.
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