Air Serbia increases ancillary revenue


Air Serbia has increased revenue from non-ticket sources, such as baggage fees and on board food and services, the company said without providing a total figure. Ancillary services achieved their best result to date in June, with the projected budget exceeded for the third time this year. Products contributing most to the improved result were "Plusgrade" - a bidding service for upgrading from economy to business class, then additional luggage, as well as seat selection. There was also an increase of 58% in priority services. These include priority check-in, fast track, priority boarding and priority bag tag. In June, the Air Serbia Call Centre achieved its best financial results since 2008, when the sale of electronic tickets was initially introduced. The carrier said that its "no service fee" promotion during the month of June contributed to these results. Air Serbia's ancillary services include: advance seat reservation, excess baggage, priority baggage tagging, Premium lounge passes, fast track, priority boarding, meet & assist, on board special moments celebration, priority check-in, children travelling alone, travelling with pets, sport equipment transport, on board wi-fi, pre-paid meals, extra seat reservation, gift vouchers, Plusgrade, Elevate Deli & Bar and inflight duty free.


  1. Anonymous14:53

    I like how Air Serbia never provide any numbers, just to make safe all is alright. Not like all other stupid companies telling everyone exactly how they perform.

  2. Anonymous15:14

    Of course they increased ancillary revenue when many of the items that were previously included in the fare are now charged separately.
    More information would be given if they presented passenger RASM in June 2019 YTD compared the same metric in period June 2018 YTD.

    1. Observer17:04

      Why would you need that? To assess their results? That's not the point!

      The point is that the auxiliary revenue is up. Yay!!!

  3. Observer19:50

    And there you have it, a picture of efficiency. Three young and pretty ladies serving a single welcome desk.

    Never mind that, look at their scarfs. James Hogan knew a thing or two about airlines.

    1. Anonymous21:44

      Ever been to Air Serbia Lounge? Three are only for the marketing photo.

    2. Anonymous07:34

      What a brilliant comment, 19:50. You simply nailed it, mate!
      The airline reminds us of Alitalia where you have 60% of the staff doing nothing.
      Air Baltic has around 1500 employees and more than double of the size of Air Serbia.
      Air Serbia has around 2400.

      I just made some quick checks:

      Airline: fleet - employees:

      JU: 20 - 2400
      OU: 14 - 962
      BT: 39 - 1500
      A3: 61 - 2700

      This REALLY explains it all.....

    3. Anonymous09:01

      OU doesn't have 962, check yesterday's topic.

    4. Anonymous12:06

      In addition to data not being accurate, this really doesn't explain anything.
      You need to know structure of employees, types and size of departments, etc.
      For example, do companies have internal or external catering, ground handling or similar.
      I'm not trying to say that either of these companies is having under or over needed number of people but it is not enough to have final conclusion.
      And of course, you need accurate data to start with it.

  4. Anonymous21:03

    When you sebe a bunch of strip naked people before Air Serbia check in desk or boarding gate do not you will be those trying new Base fare they Are going to introduce. Flying without anything...

    1. Anonymous22:45

      what new base fare?

  5. “Travelling with pets”
    Since when Air Serbia allows pets on board?
    Both cabin and cargo hold.


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