NEWS FLASH
Passengers arriving at Belgrade Nikola Tesla Airport as of this Wednesday until August 18 will be poured a free cup of draft beer. Travellers will get the opportunity to sample local beers free of charge at the baggage claim area as part of efforts to promote the upcoming seventeenth annual Belgrade Beer Fest. The campaign is part of the Serbia Creates platform, which the national flag carrier has also signed up to. According to Eurostat, the European Union imports 57 million litres of the beverage from Serbia each year, making it the second largest exporter of beer to the bloc behind Mexico.
Nice :D arriving on Thursday
ReplyDeleteWaiting for taxpayer money argument in 3, 2, 1...
ReplyDeleteDon't mind actually, if it makes people happy why not? It's a nice promotion 🍻
DeleteWhy? It seems to be provided by private companies?
DeleteFantastic move! Great way to promote the event among those who have just arrived to Serbia.
ReplyDeleteSo the Serbian beer isn't sold in Europe as such but rebranded/repackaged into other beers?
Delete98% of Serbian breweries are owned by large foreign beer companies like Heineiken who sell Serbian made beer under their own brand.
DeleteI noticed that a relatively small local brewery called Gvint will be present at the festival. They have really good beer so hopefully this helps them promote their brand.
DeleteGvint is actually quite terrible as far as craft beer goes :P But there will be other heavyweights such as Dogma and Tron which are world-class.
DeleteMost Serbian craft beers are quite good. I will point out Black Turtle lager, Tron red IPA, Krugher and brent red....Do not mess it with industrial supermarket beers made from corn starch
DeleteMost major organizations and corporations worldwide are banning alcohol promotion / usage but Beg / Serbia is promoting the same. No comments other than we are so as a nation!
ReplyDeleteIn Lufthansa each yesr there is big promotion of Oktoberfest each year on board flights snd at the airport. Travel more
DeleteMunich airport has it's own beer.
DeletePlus MUC and FRA have many pubs and bar all around. Everyone loves beer and no one dares launch a Crusade against it.
DeleteQatar bans alcohol on its soil, but their national airline will give you more booze on its flights than most Western airlines.
DeleteCan I go there straight from the landside? Or its just for those who actually landed?
ReplyDeleteYou can't. It's in the baggage claim area, which is before custons.
Delete*customs
DeleteThis is a really great idea, nice to see them thinking outside the box for a change.
ReplyDeleteGreat move! Just wish it was on when I was landing there in June :)
ReplyDeleteShould do the same with rakija 🥃
Zajecarsko and Jelen very nice
ReplyDelete