Croatia Airlines to redesign visual identity


Croatia Airlines plans to redesign its branding with the arrival of its first Airbus A220 aircraft early next year. According to the “AvioRadar” portal, emphasis will be put on revamping the carrier’s logo. “Croatia Airlines plans to redesign its logo as part of its fleet renewal with the arrival of the A220 aircraft, The project is currently in the planning phase and once completed, the company will inform the public with all the relevant details", Croatia Airlines said. The carrier’s initial logo was chosen in an international competition in 1993 and was designed by Vilim Vasata who in 1995 developed the current brand identity, while Ivana Ivanković, who serves as the company's Head of Corporate Design, was responsible for the airline’s existing livery, which was adopted in 2004.

Croatia Airlines refreshed its visual identity by slightly tweaking its livery in 2019. As part of the new design, the letters "Croatia" on the fuselage were made larger, making them more noticeable and recognisable. The Croatian checkerboard symbol, featured on the tail, was further extended down the body of the aircraft, while the blue underbelly became white. However, to this day, the airline’s entire fleet has not been painted in the new livery. Late last year, the Croatian carrier concluded a lease agreement for four A220-300s and two A220-100s with the Air Lease Corporation and paid a deposit for the jets. The carrier plans to eventually replace its entire fleet with the A220s, with the lease of a further six jets of the same type earmarked for 2025 and 2026. The carrier also has the option of adding a further three units in 2027.


Croatia Airlines previously announced several other novelties with the arrival of its A220s. Passengers flying on the jets will be able to enjoy broadband services on their Wi-Fi/WLAN enabled devices including smartphones, tablets, and laptops, allowing them to write emails, surf the Internet, and update social media while in-flight. The carrier will feature its own digital content which will be available to passengers through the airline’s application, accessible while airborne. Travellers on board Croatia Airlines’ A220s will also enjoy an enhanced hard product. Its A220-100s will have the capacity to seat 127 passengers, while the A220-300s will welcome 148 customers in a two by three seat layout. Each seat will feature USB A and USB C ports, as well as smartphone and tablet holders. The aircraft’s spacious overhead compartments, the largest for a jet its size, will allow for every passenger to accommodate one roller bag. The airline’s CEO, Jasmin Bajić, recently noted, “We have been continually working on increasing the quality of our service”.



Comments

  1. Anonymous08:23

    Nice!!

    ReplyDelete
    Replies
    1. Anonymous10:14

      There is a saying in Croatia and all surrounding countries have a similar version...

      Selo gori - baba u češlja

      Delete
    2. Anonymous21:58

      Selo gori baba se češlja

      Delete
    3. Anonymous11:49

      Nikad cuo sem u Srbiju

      Delete
    4. Anonymous17:26

      It's not a saying in Croatia. Stop trolling.

      Delete
    5. Anonymous21:10

      I'm also tired of this sahovnica.

      Delete
  2. Anonymous08:36

    I really hope Croatia Airlines will be inspired to improve its on board product when the new planes arrive. Offering business class passengers a box with crackers and olives (served in economy class a few years ago) is really unacceptable for a full fare airline.

    ReplyDelete
    Replies
    1. If you really think OU main issues are new livery and service on board, then you have absolutely no clue about the aviation, which might mean you are part of their "management team"

      Delete
    2. Anonymous10:15

      They don't care...

      Delete
  3. Anonymous08:36

    Priorities

    ReplyDelete
  4. Anonymous08:37

    They should get a new livery

    ReplyDelete
  5. Anonymous08:59

    Bravo Hrvatska!

    ReplyDelete
  6. Anonymous09:04

    Fast Wi-Fi onboard the new flight will be great!
    It also differentiates the airline from low cost and regional competitors.

    ReplyDelete
    Replies
    1. Anonymous09:15

      Who is their regional competitor? AirMontenegro maybe? AirSerbia is another league in every sense.

      Delete
    2. Anonymous09:17

      Anonymous @09:15. I agree, OU is in a much higher league then Air Serbia.

      Delete
    3. Anonymous09:33

      Absolutely true. Buahahaha

      Delete
    4. Yes, true, living in the fantasy World, and having "companie's Head of Corporate Design",which is an example clearly showing what I talk about : highly paid Uhljeb positions, non existing in other airlines, especially in midgets with fleet of 10 aircraft, half turboprops. And there are 200 of them, drinking coffee and gossiping in Buzin, and living in parallel Universe, imagining it will remain like that forever

      Delete
    5. And not doing absolutely anything even remotely related to growth, development, reduction of losses, and improvement of standards and overall product

      Delete
    6. Anonymous10:26

      Croatia is already differentiated from all other airlines. Other airlines are profitable, have a management, have an idea, develop the business, have employees... They've differentiated themselves ohh yes!

      Delete
    7. Slav.Man11:45

      well done to croatia airlines, the service and comfort sounds much better than the a319 of air serbia.
      in this day and age simply having internet and ability to charge devices makes a huge difference to business people and to younger generation.
      Air Serbia should also be focusing more on the service they provide. its not good enough for legacy carrier.

      Delete
    8. Anonymous12:13

      @Slav.Man
      It only sounds better. Untill it happens, in a couple of years from now.

      Delete
    9. Vlad12:38

      It's frankly hilarious that onboard wi-fi and device charging are touted to be some huge differentiating factor for an airline whose average flight time is less than 90 minutes.

      Delete
    10. Slav.Man13:08

      This isnt the 1980's or even early 2000's wifi is need 24/7. improves moral, satisfaction for passengers and for business passengers, the ability to communicate for business.
      having the fastest internet and available 24/7 is necessary for life in the world today

      Delete
    11. @Slav.Man
      I am not against wifi. Not against new livery. Not against rent a car and music contracts. Not against good and complimentary in flight service, especially on board. But all these things should be at the bottom of priority list, not on the top. Top priorities should be decreasing losses, getting more of market share, growing, both fleet and network, stop being LH feeder on its own expense, getting rid of political influence, getting rid of uhljebs, getting competent and professional management, creating synergy with its ZAG hub partner, and so on and so on. Cosmetics is all they do, and in combination with "unification" of the fleet with world's most expensive aircraft in its category is guarantee to have Adria future

      Delete
    12. especially in business, not on board

      Delete
    13. Anonymous17:43

      @Slav.man

      You are in complete disconnect with passenger needs. Air Serbia vs. Croatia Airlines passenger growth tells the real story of what's relevant.

      Delete
    14. Anonymous17:28

      Pozz, you seem frustrated you are not one of those uhljebs in Buzin...

      Delete
    15. First, if I "seem frustrated" to you, it doesn't mean I am frustrated. You don't have crystal ball.
      Second, I RESIGNED from Croatia Airlines long time ago when it started becoming a sh.t.
      Third, I still work in aviation, and the company I work for is NASA compared to Uhljeb Airlines.
      Fourth, not even in a nightmare I would want to work for pathetic feeder and humiliated servant.
      Fifth, you probably measure things and make conclusions based of your mindset, which is totally and genuinely corresponding to those in Buzin. Luckily, I am totally opposite.

      Delete
  7. Anonymous09:18

    Bravo OU!

    ReplyDelete
  8. Anonymous09:37

    OU is heading towards Boutique Feeder Airline.

    ReplyDelete
    Replies
    1. OU is heading towards an - ex Boutique Feeder Airline. Together with its Head of Corporate Design

      Delete
  9. Anonymous09:38

    "Ivana Ivanković, who serves as the company's Head of Corporate Design"

    WTF? At an airline this size? What does she do all day long?

    ReplyDelete
    Replies
    1. We just wrote the same thing the same time. So, be careful, you are also going to be called anti Croat and anti patriotic, just for using your brains

      Delete
    2. Anonymous10:13

      She makes posts for Linkedin and Facebook

      Delete
    3. Anonymous10:16

      She has been the head of the corporate design for 28 years. Interesting that they put someone at the poisiton straight from university.

      ------------------
      Ivana Ivanković Prlić completed the Study of Design at the Faculty of Architecture, University of Zagreb and obtained the title of Master of Design as one of the students of the first generation of the then newly founded interfaculty study.
      Since 1995 she has been working for Croatia Airlines as the Head of Corporate Design actively participating in all stages of the complex corporative visual identity implementation.
      In 2004, she redesigned the Croatia Airlines’ aircraft fleet whose project achieved the international award ReBrand 100 and was proclaimed one of the best brands of 2005.
      Her works have been regularly exhibited at all major national design exhibitions and listed in various international professional publications. She has also received numerous professional awards and recognitions.
      Ivana Ivanković Prlić has been a member of the Croatian Designers Association since 1995.

      Delete
    4. Anonymous12:40

      Just another party bot.

      Delete
    5. notLufthansa12:42

      Had she proposed that “design” of hers for final exam at the high school for design in Ljubljana, she wouldn’t graduate there, let alone from the faculty…
      Let ne guess what the new masterpiece will be…more red squares? And as Pozdrav correctly noted (and anybody with at least normal intelligence and basic knowledge of aviation) - corporate design is the least of their worries. Besides, international public tender would be nice, together with international jury. But one can dream, right Pozdrav? :)

      Delete
  10. Anonymous10:02

    It's so easy to trigger certain people. Some jump over every stick that is held out to them. And only "difficult" people just don't understand irony.

    ReplyDelete
    Replies
    1. Yes, some people certainly get triggered when they hear, initiated by themselves to be told, sad and painful truth, which differs from their pinky picture with hearts and smiles all over it

      Delete
    2. Anonymous22:30

      "Anonymous09:17
      Anonymous @09:15. I agree, OU is in a much higher league then Air Serbia."
      How can you not see irony here? Pa to je ruganje

      Delete
    3. Nazalost to nije ruganje. Postoje osobe koje ne mogu ili ne zele prihvatiti realnost i stvarni zivot. Za takva stanja postoji i dijagnoza. Necu je napisati da mi komentar ne bi bio pobrisan. U svakom slucaju, dovoljno je samo malo preskrolati prema dolje i procitati sto pise @An.15.36. To je dovoljna potvrda da nije u pitanju ruganje, nego dijagnoza.

      Delete
  11. Anonymous11:18

    There goes Pozdrav again. You might be correct on OU, but buddy you 'overkill' it each time:)) I actually don't mind it, kind of funny with a good spin. But clearly OU shakes your cage.

    ReplyDelete
    Replies
    1. If you were one being there from the day one, with undescribable energy and enthusiasm within it, sharing the dream of relevant and successful company, based on its potentials, and you left when crooks and criminals took over, and you are aware that after 30 years you got garbage of midget size, and nothing else, maybe you would have felt like your cage was shaken as well. If you had a bit of empathy and ability to look behind and around, which you obviously don't

      Delete
    2. Anonymous12:35

      Pozdrav, why don't you write your story to Nacional or Telegram to try to raise national exposure for the horrors that go on in Croatia Airlines instead of just doing it here in the comments? The media needs to start turning the pressure on in Croatia Airlines because the company is a disaster.

      Delete
    3. Anonymous12:36

      its like in the movies: at one point you start to route for the bad guys :D so slow it down

      Delete
    4. Anonymous13:05

      Pozdrav is all bark no bite

      Delete
    5. Thanks God I like dogs, and animals in general, otherwise I would be offended with all these barking and biting 😃

      Delete
    6. @12.35
      The only body which can do something is EU Prosecutor's Office in Zagreb. Mafia is too strong for all bodies on local level. So, patience please, and till then I am continuing writing, whenever I can, here and other pages....

      Delete
    7. Anonymous22:33

      "overkill" 100% ! But only when it comes to OU

      Delete
  12. Anonymous14:31

    They’re trying to make a different appearance now that Brussels took their livery literally, but they can’t say anything about it. Lol

    ReplyDelete
  13. Anonymous15:36

    First you join the world's leading alliance - Star Alliance. You then order the latest state of the art airplanes such as the A220, you install Wi-Fi, you change your logo an redesign and it makes you more competitive and boosts your reputation. This is how it is done and excellent work, OU! The best is yet to come in less than 2 years and the haters will then cry harder.

    ReplyDelete
    Replies
    1. Hahahahahahahaha Hahahahahahahaha Hahahahahahahaha, you made my day! 😃😃😃😃😃
      Pozdrav Centralnom Komitetu Kradeze - a i mladjim sendvic-suradnicima!!!!!

      Delete
    2. Changing logo and it makes you more competitive 😃😃😃Hahahahahahahaha, I can't stop laughing, my stomach hurts..... 😃😃😃😃😃

      Delete
    3. Anonymous17:02

      Ano 15:36
      You might regret what you said in two years from now! OU is corrupt airline to their bone and this is reality you believe or not! However, i believe that you believe that OU would succeed!

      Delete
    4. Anonymous17:08

      Reminds me on Alitalia. Whenever they were in bigger financial problems than usual their typical reaction was, let's change the uniforms. And we know how that ends.

      Delete
    5. Anonymous17:16

      I don't care who is the manager in OU as long as he or she keeps breaking POZDRAV'S nerves .......I'm just fine with it !

      Delete
    6. Anonymous17:38

      Unlike price or timing, airline logo is never in the Top 5 list of decision factors when purchasing an airline ticket. Now we know Croatia Airlines is not bothered with atracting more passengers.

      Delete
    7. Anonymous18:58

      For me it is .
      Btw, when will we finally see OU flying to Lagos ..?

      Delete
    8. Anonymous22:33

      Anonymous17:16: genijalno

      Delete
    9. Slazem se, apsolutno je genijalno sto gradjani Hrvatske placaju godisnje desetine, a ukupno stotine milijuna eura, da bi se ja navodno nervirao, i da bi se @17.16, umjesto da zivi svoj život, veselio jer misli da se ja nerviram. Apsolutno genijalno, briljantno, inteligentno, i bez daljeg komentara....

      Delete
    10. Anonymous03:34

      OU changes logo.JU starts third longhaul service. The best is yet to come but for the latter.

      Delete
  14. Anonymous19:20

    What a waste. It's logo is the most recognisable. Why fix sonething that isn't broken?

    ReplyDelete
    Replies
    1. notLufthansa01:57

      Because lady chief corporate design manager has to esrn her wage at least once in 20 years.
      To that anon above, giving new
      logo almost devine qualities….can you ask party central to send all of us some stuff they must be smoking….judging by its effects, iit must be good stuff…

      Delete
    2. Oh, com'n, don't be that harsh to her - she posts on Facebook 😃

      Delete
    3. Anonymous13:08

      Shamelessly personally attacking people now behind internet.... stay classy Pozdrav!

      Delete
  15. Anonymous04:17

    They dropped the word "Airlines" after Croatia, then they dropped the blue belly. Maybe this time they will just drop the "-atia" and just have the word "Cro" on the side of the planes.

    ReplyDelete
    Replies
    1. It would be even better "Cry" than "Cro" because when seeing their performance, one can only cry

      Delete
  16. Anonymous10:25

    It's important to know your priorities.

    ReplyDelete
  17. Miroslav NY14:42

    Croatia keeps winning.lol. Whats next? Two new routes in 2024?

    ReplyDelete
  18. Anonymous17:59

    I'm curious to the new logo / livery.
    Best logo and livery in the region was that of Montenegro Airlines and the second one, the JAT of FRY (tail logo!), without any doubt if you ask me.

    ReplyDelete

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