NEWS FLASH
Air Serbia has begun advertising a vacancy for a Frequent Flyer Product Development Manager, the strongest indication yet of the carrier’s intention to create its own Frequent Flyer Program (FFP). The airline has been utilising the Etihad Guest program over the past decade but has said it plans to exit the arrangement. In October last year, Air Serbia’s CEO, Jiri Marek, said, “We are evaluating many options. We were evaluating [joining] Turkish Airlines’ Miles and Smiles and also the program offered by Air France - KLM. At the moment, we are more inclined towards developing our own program, however, we have many other projects which have priority that are in the pipeline, so we believe that within 2024 we may have some solution but we are inclining to developing our own program”. The new Frequent Flyer Product Development Manager will be required to develop a comprehensive product strategy and roadmap for the frequent flyer program, among other things. The full requirements and job description can be found here.
Believe it or not, this will be one the most profitable products of the JU portfolio in 2 years. Management will ask themselves why they didn't do this sooner. Better to start your own frequent flyer program using the best practices already established by other airlines and then make it a separate entity which you then sell as a completed package for a significant profit while still being tied to JU for redemptions.
ReplyDeleteAgree these frequent flyer programmes if developed right can be real money generators.
DeleteOn LH Group flights they greet you as a Senator (or Star Gold) - costs nothing and makes everyone feel special.
DeleteYeah, most legacy airlines make their profit from the loyalty program and not actually from flying.
DeleteCould anyone describe how is money being made from a loyalty program and how it can be a money generator to the company?
DeletePeople opt into flying with x airline over competitors since flying with them more makes them believe they're getting their money back. Air Serbia gets a larger permanent customer base for a very small cost
DeleteWell said bro.
Deletehttps://www.youtube.com/watch?v=ggUduBmvQ_4
DeleteThis is where I guess the statement is from, but not applicable to the Serbian market.
@13:43 mostly partnerships with banks, hotels, rental car companies etc. that pay cash to the airline for every transaction for which you as a consumer receive miles.
DeleteLet's see how greedy they'll get and who they'll work with.
ReplyDeleteWhat you mean?
DeleteRedemption...
DeleteFor what?
DeleteI wonder if they will allow passengers to retroactively enter past trips into the program, and if so how far will they allow past tickets to be entered?
ReplyDeleteThere will for sure be a status match.
DeleteUsually you can add flights up to 12-18 months in the past.
DeleteIt would be a great start to sort out Air Serbia mobile app which looks like coming from age of dial-up...
ReplyDeleteDon't see major impact unless there is a branded credit card and redemption system for local customers in Serbia.
ReplyDeleteFor passengers from New York or Chicago, what benefits could they expect unless flying business class at least 3-4 times a year?
Good old JAT, and maybe Jat, had a simple system. Fly nine times and the tenth time is gratis.
ReplyDeleteThat is not how the world works anymore.
DeleteThose were the days...
DeleteIts name was "Let vise..."
DeleteActually, let više, but you were close.
DeleteYes it was Лет више.
Delete9+1 is not bad at all. In average that's 10% ticket discount. And depending how fast you unlock this deal you can get other benefits...
DeleteJoining AF KLM would be the right step
ReplyDeleteCurrent management doesn't understand that and JU desperately needs to sort out its problems with lack of employees.
DeleteHow many flights are common with AF&KLM anyway? It would be a disaster. I’d prefer TK but it is also bad.
ReplyDeleteOwn FF program will bring some offers and also nice base for customers. Rather make an agreement with TK and AF&KLM for partner.