Croatia Airlines tail design receives global honour

NEWS FLASH

The World Intellectual Property Organization (WIPO), the world’s leading authority for intellectual property including patents, industrial designs, copyrights and trademarks, has selected the Croatia Airlines tail design as one of one hundred standout works featured in the special publication “A Century of Design Registration 1925-2025”. Created by the airline’s in-house corporate designer, Ivana Ivanković, the updated tail design, unveiled last year, reinterprets Croatia’s well-known red-and-white chequerboard into a modern, dynamic and globally recognisable visual identity.

Speaking about the design last year, Ms Ivanković, said, “The core of Croatia Airlines’ visual identity consists of both a logomark and a logotype. The updated logomark now more closely reflects the design of our aircraft tail, the feature that makes Croatia Airlines so instantly recognisable. The shapes and colours of the Croatian flag remain essential to our brand image, reinterpreted into a dynamic, contemporary element. Red and deep blue, rooted in Croatia’s national heritage, serve as our primary colours, while secondary colours highlight our Southern European identity. Equally important is the compositional balance between our logomark and logotype with the Star Alliance brand. Through a modern design approach, the squares of the logomark are positioned to ensure the aircraft tail stands out immediately - a clear and confident expression of who we are”.