|Air Serbia anticipates growth in Europe and North America|
On the back of its first anniversary, Air Serbia yesterday signalled the start to a new stage in its development, in what the airline says is “part of the next phase of growth for Serbia’s national airline beyond the Balkan region, including Europe and North America”. The carrier’s CEO, Dane Kondić, says, “Air Serbia has already achieved strong growth in Serbia and the region. However, if we are to be truly successful with the implementation of our business plan, we need to strengthen our presence across Europe as we connect our network with those of our partners”. The CEO also added, “There is no point in having the best product and service or most connected network, if people don’t know who you are, where you fly or what you stand for”. In the coming days, the airline will launch a multi-media campaign which will initially run for a month in the Balkan region, Russia, Poland, Germany, France, Italy, Sweden, Denmark, Switzerland and Austria.
Over the weekend, Air Serbia’s Chairman, Siniša Mali, reiterated the carrier’s plans to launch long haul flights next year, highlighting New York and Toronto as its first transatlantic routes. Commenting on the future flights, Mr. Mali recently said, “These services will not only improve relations between our countries and offer our diaspora better links to their homeland, they will also improve economic, cultural and sporting ties. At the same time, those in neighbouring countries will have an opportunity to transfer through Belgrade onwards to the United States”. The carrier’s Chairman believes the flights will be launched in late 2015, after all necessary permits are granted. Etihad Airways CEO and Air Serbia’s Vice-Chairman, James Hogan, has previously said Chicago is likely to become the airline’s first destination in the States.
Meanwhile, closer to home, the CEO of Pula Airport, Svemir Radmilo, yesterday confirmed Air Serbia will boost its flights from Belgrade next year. “Air Serbia has told us it will operate daily flights in 2015. This year there were three weekly flights from Belgrade”, Mr. Radmilo said. He added Pula Airport handled an additional 8.000 passengers from Serbia this year when compared to last. Furthermore, sources close to Ljubljana Airport have said the carrier could double its flights to the city next year. It currently runs daily services to the Slovenian capital. Air Serbia’s Chairman recently noted the airline's goal is to operate double daily flights to each capital city in the former Yugoslavia, with services to Zagreb and Pristina to be established in the foreseeable future. Air Serbia is the fourth national carrier in the former Yugoslavia to reveal some its plans for the coming year following Adria Airways, Croatia Airlines and Montenegro Airlines.