Air Serbia is promoting its new non-stop service between Belgrade and New York with videos on Times Square, the airline said in a statement. The carrier is advertising its long-haul product and service on a giant digital sign in the middle of Times Square, above the Pedestrian Plaza where more than 300.000 people pass by each day. The digital billboard stretches over an entire city block from 45th to 46th Street and offers more than 15.000 feet of advertising surface across four panels. Air Serbia is boasting six videos lasting fifteen seconds each on the billboard that showcase its new five weekly service between Belgrade and New York. The airline also recreated an iconic photo made by its predecessor JAT Yugoslav Airlines, showcasing its crew at a crossing in Times Square (pictured below).