Livery of the week: Hawaiian Airlines


Hawaiian Airlines has revealed an updated brand identity. Pualani (Flower of the Sky), the beloved icon of Hawaiian's brand for more than four decades, continues to gaze forward on the tail of the aircraft, while beneath her, a silver maile lei with woven pakalana flowers wraps around the fuselage. Hawaiian worked with Lippincott, a global creative consultancy, on the new identity. They spent a year studying the airline's history, working with a committee of front-line employees, and immersing themselves in Hawaiian culture to arrive at the new design. The new identity retains Hawaiian's distinctive color palette of purple, fuchsia and coral.



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