Air Serbia rolls out new ancillary service

Air Serbia has introduced a new ancillary service in a bid to increase revenue and profitability. It has rolled out its "Celebration Package" where the airline will organise cakes, champagne and flowers for passengers' special occasions such as birthdays, engagements, first flights and anniversaries. The service must be ordered 48 hours before the flight, with prices starting at 7.5 euros. The company said the decision to introduce the service was made following a series of requests from passengers who wished to surprise their loved ones or mark a special date. “In Air Serbia our focus is always on our guests and we strive to fulfil their wishes and exceed their expectations. We are glad to introduce this new service into Air Serbia’s assortment, primarily because it was created based on our guests’ requests. With that, we will become an essential part of their most precious moments”, Jelena Jazić, Head of Marketing at Air Serbia, said.

Air Serbia now offers a number of ancillary services including advanced seat reservation, priority baggage tagging, additional baggage, fast track for passport control, airport welcomes and assistance and travelling with pets.