Wednesday, September 2, 2009

Adria leases its fuselages

Adria’s latest billboard aircraft, S5-AAD
Slovenia’s national airline has joined many low cost carriers by allowing various companies to advertise themselves on the fuselage of its aircraft. The airline is offering companies to use their aircraft as billboards with Adria hoping it will bring in extra revenue. The latest Adria aircraft to join the “billboard family” is a CRJ200 (registered S5-AAD). The aircraft advertises a local Internet provided named SIOL. The airline also has bigger advertising clients. Another CRJ200 (registered S5-AAE) is currently sporting a Microsoft livery while yet another CRJ200 (registered S5-AAF) is being used as a flying commercial for the “Mini” automobile, produced by BMW. A unique feature of the Adria aircraft which have been repainted for marketing purposes is that its distinctive tail logo has disappeared. The airline is offering a further 2 CRJ200s for advertisement purposes, while its sixth CRJ200 member is displaying the Star Alliance livery, a duty for all alliance member airlines.

Adria Airways first introduced advertising space on the fuselage of its aircraft in November 2006 when the company “Hit” used the CRJ200 as their billboard. A total of 3 aircraft advertised various companies in 2007 and 2008, while in 2009 a total of 5 are expected to advertise various multi national enterprises. Usually an airline leases its fuselage as advertisement space to another company for 6 months or a full year. Adria’s starting price for fuselage advertisements starts from 100.000 Euros but can reach 400.000 Euros, according to its annual reports.

Do you think that a national carrier should use its aircraft as billboards? Send a comment with your opinion.

5 comments:

  1. Why wouldn't they let companies advertise on the fuselage and livery of the aircraft!

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  2. The registration of recently repainted aircraft is S5-AAD and not S5-AAC, which is indeed an A320...

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  3. Even though it is a government organisation, a national carrier should be doing everything in its power to bring in revenue from low-risk sources (rather than say playing the stock market with its cash reserves).

    We advertise on the sides of buses, trains and trams (which are often government-owned) in numerous cities around the world, should aircraft be any different?

    So long as the advertising isn't contrary to the airline and/or government policy, I say let them earn money for the space!

    re the costs: businesses normally buy these advertising spaces in blocks of 3 or 6 months, that would explain how it could get to 400K, and often get discounts if you advertise multiple times through (a bit like purchasing new aircraft!).

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  4. as long as it doesn't say "soil" instead of "siol" I suppose it can't hurt.

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  5. i dunno what to say about the advertising on a national carrier. sad to see Adria not doing so well and is in need of doing such things for revenue :(

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