Adria’s latest billboard aircraft, S5-AADSlovenia’s national airline has joined many low cost carriers by allowing various companies to advertise themselves on the fuselage of its aircraft. The airline is offering companies to use their aircraft as billboards with Adria hoping it will bring in extra revenue. The latest Adria aircraft to join the “billboard family” is a CRJ200 (registered S5-AAD). The aircraft advertises a local Internet provided named SIOL. The airline also has bigger advertising clients. Another CRJ200 (registered S5-AAE) is currently sporting a Microsoft livery while yet another CRJ200 (registered S5-AAF) is being used as a flying commercial for the “Mini” automobile, produced by BMW. A unique feature of the Adria aircraft which have been repainted for marketing purposes is that its distinctive tail logo has disappeared. The airline is offering a further 2 CRJ200s for advertisement purposes, while its sixth CRJ200 member is displaying the Star Alliance livery, a duty for all alliance member airlines.
Adria Airways first introduced advertising space on the fuselage of its aircraft in November 2006 when the company “Hit” used the CRJ200 as their billboard. A total of 3 aircraft advertised various companies in 2007 and 2008, while in 2009 a total of 5 are expected to advertise various multi national enterprises. Usually an airline leases its fuselage as advertisement space to another company for 6 months or a full year. Adria’s starting price for fuselage advertisements starts from 100.000 Euros but can reach 400.000 Euros, according to its annual reports.
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