Air Serbia has boosted its on board offering by enhancing several services including its amenity packs and in-flight entertainment. The airline's business class amenity kit now contains a collection of essential travel items in a blue neoprene bag which can be reused as an iPad Mini case and includes natural skincare products, a sleep pack, as well as a shaving kit on request. The long haul business class service now also includes a set of Air Serbia pyjamas and slippers. Meanwhile, economy class passengers also receive a small amenity pack in a drawstring bag featuring travel basics. The Serbian carrier has noted that its in-flight entertainment app, Elevate Play, which allows passengers to watch movies, TV shows and listen to music on board the airline's short haul Airbus fleet free of charge, has attracted strong demand and registered several thousand downloads since its launch in June. "We’re delighted by the excellent feedback we have received for our Elevate Play service, which provides guests with a long haul entertainment offering on short haul flights. Air Serbia is part of a small group of pioneering airlines who offer free wireless entertainment and this shows the importance we place on innovation”, the carrier's CEO, Dane Kondić, said.