The airline’s Brussels flights continue to report the greatest growth in its network in comparison to last year. The flights saw a 155% passenger increase. It is followed by Podgorica (+61%) and Tivat (+23%). Jat is reporting its greatest decline on flights to Athens, hit by fierce competition from Aegean Airlines. A similar decline can be noted on the airline’s Tel Aviv flights. Despite new competition from Niki and an increased flight offering from Austrian Airlines, the Serbian national carrier reported an 8% growth in passenger numbers on flights to Vienna. Whether this trend will continue in March remains to be seen.
Meanwhile, on March 1, Jat launched a new advertising campaign. The airline has introduced a daily “Jat bulletin” on a popular Belgrade based channel 3 times per day. During the bulletin Jat’s new PR manager invites passengers to use the services of the national carrier, advertising promotional tickets and destinations.