Etihad Aviation Group, the parent of the airline, has opened a customer service centre in Belgrade for its network of carriers. Its Etihad Airways Partners Shared Services unit will initially employ 200 Serbian nationals to handle reservation and ticketing services, including sales and loyalty programme. James Hogan, the Group’s President and CEO, said the centre "will provide a wealth of efficiencies for each airline and allow them to compete effectively in an increasingly complex and competitive global marketplace". The Belgrade facility was officially opened today by Serbia's Prime Minister, Aleksandar Vučić, and Mr Hogan. The facility will perform contact centre and loyalty operations in seven languages in Europe for Etihad Airways, Air Serbia, Air Seychelles and Etihad Regional before expanding to support Alitalia and Air Berlin. Headcount will be increased to about 685 staff by 2020 when the facility is forecast to handle more than 4.4 million calls. Etihad Airways operates three contact centres in the Emirate of Abu Dhabi and one in Manchester.