Adria to introduce in-flight entertainment options

Adria to offer a “wide variety of entertainment options” in near future

The CEO of Adria Airways, Mark Anžur, says the airline will roll out a new multimedia channel called “In Flight Entertainment”, which will be available across the carrier’s fleet. “Using this new system, passengers will have a simple way to access important information about individual flights and general tips on air travel. The channel will also give access to a wide variety of entertainment options. At the same time, the system will enable more interaction between passengers and the company”, Mr Anžur says. According to the CEO, the latest innovation, which will be introduced “in the near future”, will offer high-quality content on board the aircraft and is in step with the times.

Further details of Adria’s new service are yet to be revealed. Over the past year the airline has transformed into a hybrid low cost / full fare airline, offering cheap tickets in economy class and a pay-on board menu, while at the same time maintaining a business class product for those willing to pay extra for additional services. The airline now also offers low cost car park options at Ljubljana Jože Pučnik Airport, first minute and last minute fares and encourages frequent flyers to register an online profile where they receive personally tailored offers and notifications on special fares. Mr Anžur says the new approach has proven successful for the airline. “We are pleased to see that our business model, where we are consolidating our position as a network carrier with good connections to many destinations around the world and high-quality services, is being complemented by a model that gives passengers the opportunity to choose really low fares under a range of conditions. Our new approach to online sales with attractive prices has taken off quickly and continues to grow”, Mr. Anžur says.

During the first half of the year Adria handled 549.272 passengers, an increase of 15% compared to the same period in 2014. Adria welcomed 470.397 travellers on scheduled services, up 13%, and a further 78.875 travellers on charter flights, an increase of 27%. The airline, which has an extensive charter network to Greece, says it has not been impacted by the recent financial uncertainty in the country. “This shows passengers trust us and enjoy flying with us”, Mr Anžur says. Last year, Adria carried 1.113 million passengers and managed to emerge from the red. Its net profit topped 921.000 euros, with a net operating profit of three million euros.