Air Serbia is reintroducing complementary snacks for all economy class passengers and improving its business class product just nine months after rolling out its hybrid business model which led to a notable downgrade of its on board service offering on intra-European flights. The airline's CEO, Duncan Naysmith, noted this was the first in a number of improvements the carrier will be making in the coming months. "Our product propositioning has changed a number of times over the years. Based on feedback, we will enhance the following as of November: a new business class product on board to cater for the premium traveller and we will also enhance our product offering in economy to enable more choice for our customers", Mr Naysmith said.
Earlier this year, Air Serbia introduced buy on board catering for the majority of its economy class passengers. It later rolled back aspects of the service by offering a free bottle of water following criticism from travellers. As of this month, all economy class passengers, regardless of their fare type, will also receive a bag of savoury nibbles or a gift snack. On the other hand, the airline has also said business class passengers will receive a "significantly improved service". "They will be able to enjoy an unlimited selection of drinks and an a la carte menu with cold and warm meals, depending on destination, flight duration and time of day. For guests on transatlantic flights, the service remains at a premium level, with all guests receiving their complementary meal, regardless of class of travel", the carrier noted. It also added it had improved its buy on board service with an additional eleven new products, including sweets, drinks and sandwiches.
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| Air Serbia's new business class catering |
The Serbian carrier also launched a new look website last week, which it says features a more contemporary look and clearer structure, as well as a personalised experience, easier navigation and improved functions. "Air Serbia is paying a lot of attention to its digital presence. We will continue to listen to the needs and suggestions of our guests and improve the functionality and quality of our website based on their inputs. The redesign and the accompanying improvements are just a fraction of all the planned new features, surprises and prizes being prepared by the national carrier of the Republic of Serbia for the visitors of our website", the airline said.


Comments
https://www.youtube.com/watch?v=54hOS5Oq1TY&t=15s
You've been around for just 5 years. That's not something to brag about.
this changes in product offerings are costly.
Why not research BEFORE changing them 9 months ago and go through two unnecessary strategy changes?
How incompetent certain managers can be?
It is not a mystery why every single airline they laid their hands on is either losing money or already has gone bankrupt.
I'm sure these passengers paid 500+ euros for their ticket.
from boutique to ryanair and then backtrack most of the changes
they obviously have a clear vision
JU puts airlines like BA, OK & LO to shame. By offering free catering, then the Skytrax ranking will immediately increase.
Bravo JU, Bravo Beg and BRAVO Srbija!
Now JU business class is way degradated and it could be much improved but the person who made that video obviously did not fly in LH European business class.
In LH you get drinks in glasses and better presented food (does not mean more tasteful) but at the same time you do not get stewardess only for business class, you do get the seat the same as in economy (middle seat is blocked as in JU) and the variety of drinks is the same as in economy class. I flew in LH business class one month ago.
No hot towel as it was in JU, no menu as it was in JU, no extra leg room and special seats as it was in JU.
Obviously his intention was not to be objective or he did not know what is the service in another, way richer airlines. Anyhow report made by amateur.
Good one! :)
- Aegean
- Tarom
- Bulgaria Air
- Air France/KLM
- TAP
- KLM
- Lufthansa
- Swiss
- Luxair
- Montenegro Airlines
At the time when Wow started flying from Iceland Air introduced even better service than before as they knew that only with good quality they can compete against competition.
Of course Iceland is not Serbia, but surely their way of doing business is not the wrong one.
Good luck with this good business move Air Serbia!
p.s. JU must improve the kidness of the staff. It was extra ordinary few years ago, but they are now on the way o become again Jat Airways! Don't let it happen!
Most of airlines go for 8kg/23kg combo although there are some differences.
BTW, starting November 1st, Ryanair allows only 1 small bag on board, everything else is subject of charge.
If we see now arrival of U2 together with Vinci and setting up their base in BEG JU will have no more that advantage taking in consideration U2 flies also to main airports.
Therefore they must do something as competition will not sleep.
AirSerbia allows 2 pieces - 1 is so called personal bag, 1 is hand luggage with weight & dimension limit.
AirBaltic for example allows 2 items but with total weight of 8kg (and dimension restriction)
Everything of course related to cheapest fares.
From the other side it is not officially annnounced, but nobody will make you the problem if you bring in U2 cabin allso small personal bag that you keep with you or under the seat.
I've just did a random check for some flight from Belgrade and difference between cheapest & Flexi fare are from 30eur up to 100eur depending of the date if you prepaid!. If you are asked to pay this fee at check in its even higher.
So, definitely not something you want to play with when booking flight.
On the other hand, I can tell you that AirSerbia is not strictly enforcing weight limits. I've been overweight with hand luggage multiple times, and I don't really remember when the personal bag was checked for weight.
-Austrian Airlines
-Icelandair
-LOT
Anyhow, I am U2 FF and I have never ever had problems with personal bag. Even if someone would ask you about it you can always put it in the hand luggage (provided it is really small personal bag and not second piece of hand luggage) as the weight is not limited.
The personal of JU has a right to check the weight of your hand luggage and to charge you if it more than 8 kg and you cannot avoid it except removing some of your things from the luggage.
At the same time they offer sandwiches and drinks on regular European flights.
Should not be compared
It is unfair to ask of JU to do something that airlines based in bigger markets than BEG weren't able to do.
That said, I have flown multiple times with Turkish this year and their business class from BEG was full each and every time. All three times I was flying on the aircraft with the economy seat business class seat and the curtain was in row 13! Mostly Chinese.
So, please don't promote this as standard behavior, because it will cost some people's money when the face rules enforcement.
The thing that you get away with this is same as thing that I successfully get away with several extra KG for hand/personal luggage.
Althought I still think the BoB prices are amazing:
https://www.airserbia.com/Data/Files/asl_bob_katalogatrdo_80_min.pdf
The flights to New York have a very good menu:
https://www.airserbia.com/en/elevate-deli-and-bar-buy-on-board#link2
I do not promote anything. If you have normal size personal bag none will tell you anything. Full stop.
https://www.easyjet.com/en/help/baggage/cabin-bag-and-hold-luggage
http://atlas-servis.com/air-serbia-nova-pravila-za-rucni-prtljag-od-15-decembra/
Will you be willing?
If you are willing to pay to U2 100 eur just go ahead.
Have a nice day.
You just promoted feature that is not included in fare, you did it by mistake, and there is no reason not to just admit it. Humans make mistakes, other humans will forgive :)
After that we saw your words twisting and talking about laptop backpacks which were never mentioned by me except saying that big personal items cannot be taken with you on board as second hand luggage.
Sorry to disappoint you, but it seems you intentionally missed to understand the point.
If you have big wish to pay 100 eur to U2 just go ahead, nobody will stop you. I think U2 simply loves that kind of passengers :)
From the top of my head they operated:
1. BEG-LCA-TLV
2. BEG-MLA-TIP
3. BEG-AMS-BRU
4. BEG-CPH-ARN
5. BEG-something-GOT
6. BEG-BEY/LCA-DXB/AUH
And then there were those endless combinations like joining SJJ and BNX or TIV and TGD.
Oh, come on Nem. The style was original and very easily recognised from far away. The red and blue symbolising Serbia.
I would say that Jat was famous also by
- "punctuality"
- quite old F/A
- staff smoking in the cabin
- old fleet
- seats that were falling apart
- very unprofessional ground staff with their mind still in '80s
Only person "twisting" and "full-stopping" here is you.
As a business passenger, first and foremost, I need convenient schedule, at least twice a day to key regional destination (normal airports) and free proper hand-luggage, reasonable pricing, not dirt cheap for short notice travels but also not outrageously expensive. Free WiFi would be a bonus.
As a leisure passenger, I still need convenient schedule, decent luggage allowance and reasonable pricing to main airports. Food comes nowhere near to what I care about.
I arrived to Ljubljana last night from Belgrade... by car. Air Serbia JU190/191 has been quoted as ~70.000 RSD for the return ticket on ATR from Belgrade to Ljubljana (morning flights) + cca 100 EUR for taxi (return Brnik-Ljubljana). In my opinion, weekly commute should not cost 800 EUR by plane when the distance can be covered in 4,5 hours by car.
Just my 2 cents.
Rgds, Eight
BTW, I have used BEG-LJUB flight many times, never paid that amount. Probably last minute, last seats pricing?
They offer drinks and a chocolate bar on short flights!
If you stay at least four days then the price drops to around €120 or so... on both airlines.
It depends on the airline I guess. I just booked Aegean for a weekend trip to Cyprus and it was €176 for a return flight. I guess they need all the revenue they can get during winter time.
If it is the former it looks like a very good price to me.
I didn't check JU as at that time they only fly on Fridays so it wouldn't be convenient especially since I would arrive to LCA at 03.20 on Saturday while with Aegean I am there on Friday at 20.10.
I am really curious to see the load on BEG-ATH as it's an A320.
What does this comment has to do with today's topic? That's like saying W6 and FR opening base in ZAG would be very bad news for OU.
Have a good time.
JU has taken to extremes with its service, all in short periods, from full service legacy or "boutique" to hybrid low cost carrier and no service.
I think removing the initial service was a good idea, but they went too far with the whole hybrid carrier no service approach, which I'm sure many 'experts' agree.
@ anonymous 09,09am
regardless of background, one has to be really stupid to find the endless list of JU's changes as smart moves.
Btw, flew to Paris the other day and got a very small bag of "ribice" and a glass of water. So that's the snack.
LOL, there is only ONE route where JU and LH compete, and LH is more expensive on that route almost always.
You were charged at the airport because online checkin failed? Not true, I kept screenshot when it happened to me and didnt have to pay anything at the airport. Great airline, its your comment thats terrible.