FlyBosnia will commence three weekly services, each Tuesday, Saturday and Sunday, between Sarajevo and London's Luton Airport starting September 19. The service will mark the resumption of operations between the two cities following an eleven-year hiatus. The carrier has said tickets for the new route will be on sale "within the next few days". London will mark FlyBosnia's first scheduled European service from Sarajevo. It is expected to be followed up with the introduction of flights to Paris and Rome. "I held a productive meeting with FlyBosnia's CEO Tarik Bilalbegović. We discussed the resumption of flights between Sarajevo and the United Kingdom. It will be good for tourism, business and the strengthening of ties between our two people", the Ambassador of the United Kingdom to Bosnia and Herzegovina, Matt Field, said.
FlyBosnia is scheduled to end its seasonal flights to Gassim and Manama on August 28 and September 13 respectively, enabling it to launch the London service. However, it will continue to serve Kuwait City, Jeddah and Riyadh in the Gulf. The airline has noted that in addition to point to point travellers between Sarajevo and London, it is also targeting transfer passengers from the Middle East for its new UK service. "The connection with London is primarily our effort to help business people realise their business plans. Our three time per week line will give businessmen and believers the opportunity to quickly connect via Sarajevo to the Middle East and tour Umrah", the company noted.
Flights between Sarajevo and London were last maintained by British Airways. The service was operated three times per week with a Booing 737-400 aircraft. The route was discontinued during the 2008/2009 winter season as the global financial crisis hit the aviation industry. At the time, the British carrier noted that although its decision was difficult, it had suspended Sarajevo in order to focus on more profitable markets in Europe. Wizz Air introduced two weekly flights between Bosnia and Herzegovina's second busiest airport in Tuzla and London Luton in 2016. However, the route was discontinued a year later.
Photo courtesy lwm_photography

Comments
And most importantly the visa issue which I don't see being resolved any time soon.
If it is an airline with a European AOC it most definitely has to abide by the 50% plus one share ownership and effective control by Europeans rules!
- We will place planes in the Balkans. This way we connect Middle East and the UK/Scandinavia with convenient narrowbodies, with a stopover which is for many much easier than flying 5+ hours on a narrowbody direct flights (QR service to Helsinki, EY to Dusseldorf...).
- We will also help easier bringing Arabian people to Bosnia to spend their holidays. We do not really care about locals and their needs.For us It is just a bunch of poor people who rarely can afford to fly. We did not even bother translating the website to the local language.
- We will target Umrah travelers, but our Jeddah service will remain seasonal (!)
- We will use aeroplanes from the antiquity. (Their two Airbuses are made in 2003 and 2003, and the 737-400 as addition is at least 5 years older)
- If we have frequent issues with fog and have to cancel flights, we will require Bosnian government to cover it for us along with passenger compensation claims.
- We are not, and have no aspirations of becoming a "national airline", "flag carrier" or whatever like that.
If you have no idea what you are writing about refrain from posting misinformation.
+1000
That pretty much sums up the situation.
Clearly the Bosnian passengers and their needs are not a priority for this airline.
When in a hole stop digging!
If they do not have a European AOC they can not fly anywhere in Europe from SJJ. Also if they don't have one they cant be part of B&H bilaterals.
Simple?
These people shouldn't be allowed to have that name, alluding that it's the national carrier when they're blatantly disregarding the Bosnian people, their travel needs and not even bothering to have Bosnian as a language option on their site. Our national carrier, Air Serbia, are certainly not saints by any means, but I know quite a few Bosnians in Sarajevo who are appalled at how it's all been playing out at FlyBosnia. Germany, Switzerland, Austria, France, Italy, remainder of the region etc etc would all have been better choices for Bosnian passengers than London. The company has no shame in announcing it is clearly being introduced for Arabian connecting passengers.
"The carrier has said tickets for the new route will be on sale "within the next few days" "
https://www.b92.net/biz/vesti/region.php?yyyy=2019&mm=08&dd=23&nav_id=1581274
Sarajevo -- Australijski biznismen Kristofer Gabriel, bivši direktor aviokompanije FlyBosnia, postao je državljanin BiH.
Gabriel je godinama u braku sa bivšom počasnom konzulkom BiH u Australiji Đemilom Talić-Gabriel.
Đemila je i uspešna poslovna žena, poreklom iz Bosanske Dubice.
On važi za jednog od 100 najuticajnijih ljudi na svetu u svetu telekomunikacija, a zahvaljujući braku sa Đemilom počeo je da se interesuje za investiranje u BiH.
Zbog iskustva i poslovnih veza osnivač i investitor FlyBosnije Al Shiddi grupacija za direktora je imenovala upravo Gabriela.
Ovaj bračni par ima i fondaciju koja pomaže ženama i deci bez roditelja. Pored toga imaju kuću u Neumu gde često odmaraju.
https://www.exyuaviation.com/2019/06/flybosnia-ceo-resigns.html
It still is JU stratergy.
Transfer pax help fill flights where there is some form of demand however not enough for the O&D demand to sustain the route.
Tax payers are funding the increasing connectivity of their local airport as well as the reduced ticket prices of the increased competition the local airline creates.
B: One with almost no fees like Tuzla.
A: Let's show them our out of the box thinking and do something completely opposite. What is the most expensive airport in that region?
B: Sarajevo is very expensive.
A: Great! Sarajevo it is!
In case you missed it, JU has this season launched and relaunched from BEG 9 routes and opened a base in INI flying to 12 destinations.
https://www.hongkongairport.com/en/transport/mainland-connection/ferry-transfer.page#2
http://indiansinshenzhen.com/ferry-service/ferry-between-shekou-and-hong-kong-international-airport/
I actually like TUI, it sucks they backed off :(