No buyers for Adria brand name

NEWS FLASH


The sale of Adria Airways’ brand name has failed with no buyers submitting an offer by the set deadline of July 6. According to Adria Airways’ bankruptcy administrator Janez Pustatičnik, one party made a deposit to take part in the tender but failed to make a final bid on time. Mr Pustatičnik has now proposed for the asking price to be reduced from the initial 100.000 euros to 50.000 euros, citing unfavourable market conditions due to the ongoing coronavirus pandemic. Adria Airways’ former owner, 4K Invest, sold the Adria brand name to an affiliated company from Malta in 2016 for eight million euros in an attempt to present a profit in the airline’s financial books. Adria later acquired back the rights to its brand name after it absorbed the Maltese company in early 2019. The bankruptcy administrator put the brand name on sale in late April 2020.

Comments

  1. my favorite move of 4K

    "4K Invest, sold the Adria brand name to an affiliated company from Malta in 2016 for eight million euros in an attempt to present a profit in the airline’s financial books"

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  2. Jatovac12:10

    if it goes on like this, I'll buy the name

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  3. To do with it what??!!!

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  4. He means if it goes like this it will be cost about 50 bucks. For that money it's pretty cool to be owner of brand name of dead airline which was in service for a fifty year.

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  5. I would really like to see it purchased and put into good use.

    On the wild side of things it could be be a good solution for JU regional fleet flying to places where the name of Serbia is still problematic... Also to separate the mainline A319/A320 product from the ATRs.

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