NEWS FLASH
Air Serbia rolled out its new crew uniforms today (click for more photos), worn by its pilots, cabin crew, as well as ground staff at the Premium Lounge in Belgrade and sales agents at all the company's retail stores. The uniform was presented last evening at an event in Belgrade celebrating the carrier’s tenth anniversary under its current name. The garments were designed by Milena Bojić and manufactured by Lus Textile. The toques were made by Ercegovac, and scarves and hats by Tribeca. "The uniform is the first thing passengers see, however, functionality is an absolute priority for Air Serbia cabin and flight crew. We worked on designing and perfecting the uniforms for more than six months. I tried to create uniforms that are visually attractive but simultaneously comfortable. I hope I succeeded in that", Ms Bojić said. Air Serbia’s CEO, Jiri Marek, noted, “Our company cultivates a unique blend of traditional and modern features in its operations. Proud of our glorious past, we are looking into the future. With this idea in mind, we created our new uniforms, which include the elements of Serbian tradition and culture, while being elegant and modern at the same time. I am sure that our colleagues will wear them with pride, and serve as ambassadors of their country and the Serbian national airline”.
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I really like it!
ReplyDeleteIt looks better now than it did yesterday. I still don’t like the buttons though!
ReplyDeleteAnyhow, good luck AS and all the best.
They look nice. Don't know why so many of you were complaining yesterday.
ReplyDeleteI like they incorporated the logo in the scarf
ReplyDeleteNot good. The tie is very strange
ReplyDeleteBravo! To my liking, excellent!
ReplyDeleteI think they are good. Too much emotions yesterday for nothing. They look nice. Nothing wrong there.
ReplyDeleteHorrible.
ReplyDeleteJedno je izgled na modnoj pisti a sasvim drugo u svakodnevnom radu u kabini. Uglavnom, nije mejnstrim, razlikuje se u moru generičkih uniformi. Meni sviđa.
ReplyDeleteTo sam i ja prvo pomislio, da se razlikuju od ostalih, takodje mi deluju ozbiljnije i otmenije u odnosu na prethodnu uniformu koju su nosili od 2013. Takodje mi nove uniforme deluju vise domace nego prethodne, ne znam kako bih tacno opisao to :D
DeleteCertainly looks much better on those pictures, yet real impression can be made once we see them live. Looking forward to my next flight soon.
ReplyDeleteMixed feelings. A bit retro but kinda matches with the company brand with the Serbian colours. The Balkan embroidery pattern are cool. Compared to Aegean though, there is HUGE difference.
ReplyDeleteI really like how they incorporated a national simbols (not sure what’s the exact name for those drawings) . At the end it’s AirSerbia, not Etihad or someone else. Previous uniforms looked way to much “arabic” for my taste, now it’s perfect. Good job!
ReplyDeleteIt's a motif from the Pirot carpet. It is also on some of the windows of the new terminal in BEG.
DeleteOh and the Pirot carpet is a registered brand of Serbia on the UNESCO heritage listing
DeleteI believe "rug" should be more appropriate for "ćilim", carpet has one use only while "ćilim" is somewhat different.
DeleteThe previous uniforms were fantastic. Absolutely fantastic. These look cheap compared to those!
DeleteAgree with Anon 14:01. Would be nice to hear what was "Arabic" on previous one form Anon 12:24 since I really struggle with that notion.
DeleteOtmeno i elegantno. Brabo ErSrbija.
ReplyDeleteSurprisingly fresh and original. Congrats on a great job!
ReplyDeleteAnyone knows anything about the new boarding tune?
ReplyDeleteIt looks nice, elegant and crew friendly, unlike their new website.
ReplyDeleteThe color was the weirdest part with yesterday's photos, this looks much better. I'm changing my opinion from terrible to not great, not terrible.
ReplyDeleteEto, došli smo do toga da nam stjuardese nose pregaču. Bravo. Uniforme su promašeno tumačenje etno šika, verujem da dizajnerka nije previse iskusna ili izverzirana. Dugmad na suknji dijagonalno, na sakou ravno, kroj, višak džepova, etno šare na sve to, kravata za muškarce bez ikakvog smisla... Jako, jako loš izgled, nefunkcionalnost, a da ne pričamo koliko će uvek biti izgužvane, pa kad otpadne dugme (pogotovo na suknji kada krene da zapinje za kolica, sedišta, galley) itd. Fail.
ReplyDeleteA možda dugmući nisu metalni dugmući. Možda je samo vez u obliku dugmeta.
DeleteŠajkača za žene 😅 ali sviđa mi se nova uniforma!
ReplyDeleteIt looks really amateurish and impractical with all those buttons. Imagine going through security with all that metal! Even JAT's old uniforms showcased yesterday from the 1960s and 1970s looked much better. The ladies seem to be wearing really long skirts like the Amish ladies on a horse and buggy. The dudes look like they are coming from an 1980s themed trivia night. Really really bad, especially for Air Serbia's image as a modern carrier. If they wanted an ethno theme, then they should have gone full on narodna nosnja like some flight attendants used to do on JAT long haul when welcoming passengers.
ReplyDeleteIf it ain't broke, don't fix it.
ReplyDeleteBravo! They changed the website, uniforms, and music - all of these were fine. On the other hand, catering stays the same awful usually nonedible sandwich, online check-in must work on many more airports etc. They didn't touch any of those issues.
DeleteThey always change the good things while the bad and the ugly stick forever.
DeletePeople were so dramatic yesterday for no reason, the uniforms are okay. But still, it is a uniform, not a couture garment. Take a chill pill everyone
ReplyDeleteSome people have standards above "okay", I guess.
DeleteThats even worse.
DeleteAn uniform is always in your face and a bad one will disgust you the whole flight long.
Bad one maybe, but this on is not bad at all.
DeleteP S. People who are disgusted by every unimportant thing in there life, disguste me ;-)
Brand awareness is not unimportant.
DeleteAwful. Looks like they raided the ethnographic museum and are about to climb onto a DC-3
ReplyDelete:D
DeleteBest comment +1!
DeleteDo whatever you want but do not touch Noblice... pls
ReplyDeleteThey will be gone soon
Deletehttps://www.exyuaviation.com/2023/10/air-serbia-to-work-on-improving-soft.html
Are that metal buttons or plastic ?
ReplyDeleteI hope for a new rebranding.
ReplyDeleteEthno motives are okay but please get rid of the buttons as soon as possible.
Saw them already today.
ReplyDeleteIt looks much better on the pictures than in reality.
Never cared much about the old uniforms but now totally miss them, especially the blue scarves of the flight attendants.
New uniforms sending out messages :
ReplyDeleteWe are cheap ! We are poor !
We still live in communism !
We are government owned and lossmaking !
We are from Eastern Europe and everything bad you were thinking about us is actually true ..!
Take a chill pill
DeleteYeah, chew some buttons!
DeleteThere are sooo many of them...
Take 2 as they are not loss making ;-)
DeleteThey are nothing of he wrote but the uniform doesn't tell it, that's the truth. It gives different image of what Air Serbia is and wants to be.
DeleteLooks way better today than yesterday. The worst uniforms EVER are from Austrian airlines (everything in annoying red) and people are still flying with them
ReplyDeleteThese photos are giving wrong impressions. The dark blue in fact is much lighter with a shiny but ugly grey look. And at every movement they wrinkle.
DeleteIt looks really cheap!
New uniforms, boarding music and new look website are just smoke and mirrors in my opinion, to distract from failures to launch new long haul destinations.
ReplyDeleteYeah I mean they launched just 24 routes this year including long haul route less than 5 months ago. They really needed smoke and mirrors for armchair CEOs. Not to mention that in the text it says new uniforms have been under preparation for over 6 months.
DeleteSince you asked for it, Air Serbia announced Chicago during June of 2022, sixteen months ago. They point out how quickly they responded to market demand when Adria collapsed but they still can't make a decision if Toronto can be announced, years and years after Air Serbia team made initial visit to Toronto during Dane Kondic years. Where is quick response now? Now they are being told long haul expansion will take a decade!
DeleteAir Serbia quickly responded during Covid but they failed to make quick decision last year to take advantage of lower lease rates for 3rd and 4th A330. Non-armchair CEO failed to realize growing demand would increaese lease rates and reduce market availability, damaging China and NA expansion.
Uniforms were expected to be cherry on top, not the main course at 10 year anniversary celebration.
They should hire you as the CEO. You seem to know absolutely everything
DeleteI hope Toronto will never be launched, just to piss off some here.
Delete@Anon 20:20 Did I claim that? What I do know is mistakes have been made.
Delete@Anon 20:49 I am sending this comment from Florida. Miami hasn't been launched either. You happy now?
Drama queens much? I remember when the first uniform was revealed 10 years ago. Everyone was spitting on it, saying it looks bad and that it is arab. Now it is suddenly the most beautiful uniform. Same will happen in 10 years with this one when they introduce a new one.
ReplyDeletePeople not liking the uniforms are not haters. They are just questioning the competence of a management team which appears to have made a very fundamental mistake of choosing an impractical and probably dangerous uniform. I may be shiny if it is a flamable polyester (a big no-no) and not wool. Those buttons will delay the crew going through security at every major airport. The buttons will catch on everything on board including passengers, seats, trolleys etc. How practical is it should an aircraft be evacuated. Will it pierce the slides? How does this in with our brand image? Seems like no one in management asked very basic safety and brand questions. And yes, they missed the opportunity to rebuild their short and long haul fleet during COVID and hence the mess with the hotch potch of aircraft operating on their behalf in summer. And the delays. So professional of them. In retrospect, their decision to cancel their A320neo order looks foolish with deliveries now pushed out for a very very long time.
DeleteDont write nonsense. The new uniforms were an instant success and showed that a real makeover of the whole brand was happening.
DeleteDo you rember the old uniforms from Jat?!
Of course you don`t.
No they were not. Even here there were hundreds of negative comments.
DeleteI hope they change the website. It is such an amateur disaster!
ReplyDeleteIf they change it again it will be an even bigger disaster.
DeleteAir Serbia is destroying its brand completely and criticism will not stop them.
I hope JU never again surprises us because every surprise is a slap in the face..
ReplyDeleteWith that attitude I hope they surprise you constantly.
DeleteBoze me sacuvaj, koji baksuz od uniforme..
ReplyDeleteJaoooooo.. lmfao