Croatia and Jet2 ink four-year deal

NEWS FLASH

Jet2 and Jet2holidays have entered into a four-year strategic partnership with the Croatian National Tourist Board, aimed at significantly increasing tourism from the UK to Croatia. The agreement was signed this week during the World Travel Market in London. Jet2 has committed to growing its flight capacity to Croatia over the next several years, including launching new routes. By summer 2026, the airline will operate 19 routes between nine UK airports and three Croatian destinations - Split, Dubrovnik and Pula.

As part of the deal, the UK’s largest tour operator and leisure airline will work closely with the Croatian Tourist Board on major joint marketing campaigns. These will include digital, social media and out-of-home advertising, alongside co-branded video and promotional content to raise Croatia’s profile among British holidaymakers. The two organisations will also collaborate on regular strategic planning meetings, share customer insights and develop targeted campaigns for both consumers and industry stakeholders.

Commenting on the deal, David Neill, Corporate Affairs and Sustainability Director at Jet2, said, “I am delighted to sign this agreement, which will see us officially partner with the Croatian National Tourist Board for the next four years. Croatia is a much-loved destination with our customers, and we look forward to driving further growth through this fantastic co-operation”. The head of the Croatia National Tourist Board, Kristjan Staničić, added, “With an increase in arrivals and overnight stays from UK holidaymakers this year, Croatia is truly bolstering its position as one of the most desirable Mediterranean destinations. This valuable partnership with Jet2 will support further growth and improve access to our country, reinforcing Croatia’s status as a high-quality, well-connected destination”.