Air Serbia has been named the Best Airline in Eastern Europe for a second consecutive year, according to the results of the reader survey by the American magazine “Global Traveler”, which specialises in travel trends, reviews and guides aimed at business travellers. It is based on more than one million votes from respondents who evaluated their travel experiences between December 12, 2024, and August 31, 2025. “Global Traveler” magazine is generally recognised as a credible authority in assessing airline service quality and its audience are travellers who frequently use business class and premium cabins. The airline will receive the award at a ceremony in Florida next Wednesday. The carrier’s CEO, Jiri Marek, said, “It is a great honour for us that the esteemed magazine “Global Traveler” has once again recognised the quality of our work. In a dynamic environment, passenger habits are changing. They want simpler and faster processes, digital support and a high level of comfort, while also valuing flexibility and corporate responsibility. Our role is to recognise, anticipate and exceed these expectations, while maintaining unsurpassed service quality and consistently positive experiences, regardless of the flight length. By nurturing the best of our business tradition, while remaining open to innovation, we will continue to set new standards in the aviation industry”.
With whom are the competing? No Russian and Ukrainian airlines fly to the US (or fly at all in the case of UA) That basically leaves LOT, but they probably don‘t consider themselves „Eastern European“.
ReplyDeleteI've found it, in 2022 and 2023 it was LOT, in 2020 and 2021 Aeroflot. So yeah, competition is only LOT, basically.
DeleteRanking ahead of LOT is quite impressive actually. Although LOTs long haul experience is very basic.
DeleteFrom their website:
DeleteBest Airline in Eastern Europe
1. Air Serbia
2. LOT Polish Airlines
3. Wizz Air
LOT paid a fair sum to Edward Plaisted to get the 4* Skytrax recently.
DeleteIdemo dalje...
ReplyDeleteThose million people are blind. They are not seeing stained carpets, broken seatrests, constant delays, ugly uniforms, stale sandwiches, rude aircrews, etc…
ReplyDeleteProbably not millions of peuple who voted Air Serbia as the best airline in Eastern Europe.
DeleteAnon 16:04 It's hate that makes people blind.
DeleteIt's the best in eastern europe...what do expect? Eastern Europe is Eastern europe and west..
Deleteif never being on time is the standard, this is what JU does really well.
ReplyDeleteYou really can not cope.
DeleteBaby steps for a small airline have led to a little recognition.. In time Air Serbia will be able to compete with the big boys of Western Europe.
ReplyDeleteI think JU is on right track to become medium size European Airline. Right after Expo, I reckon
DeleteEastern Europe essentially has three normal airlines, LOT, Aegean and Air Serbia. Everything else is miniature.
ReplyDeleteAegean is not considered eastern Europe in every award . It is considered southern Europe .
DeleteI recently flew with Air Serbia on a couple of short-haul European routes, and my overall experience was largely positive. The airline’s hard product is comparable to that of most major European carriers for flights of around two hours. Comfort was perfectly adequate, schedules were reasonable, and I didn’t encounter any significant delays.
ReplyDeleteThere are, however, two areas where I believe the passenger experience could be elevated quite easily:
The Elevate buy-on-board menu is an area with real room for improvement. Even when compared with what budget carriers like Easyjet offer, both the quality and the value for money are short. If Air Serbia has committed to a buy-on-board model, then it’s worth doing it properly, with better choices, better taste, and more competitive pricing.
The unified pre-recorded cabin announcements are excellent - clear, simple, and professional. The live cockpit announcements, however, vary widely. While I genuinely appreciate the personal touch from the pilots, the English versions often include mispronounced destination names, and the repeated mention of altitude in feet feels a bit unnecessary from a passenger’s point of view. Keeping the personal connection while adding just a bit more polish and consistency would make a noticeable difference.
I’ll be flying to Rome on Monday, fingers crossed for another smooth experience.