NEWS FLASH
Air Serbia has begun developing a concept for a special livery to mark the centenary of aviation in Serbia next year. Speaking to Euronews Serbia, Air Serbia’s CEO, Jiri Marek, said, "We are working on several concepts, but it is still too early to discuss them in detail. Next year presents a unique opportunity, as Serbia will host Expo while Air Serbia celebrates its 100th anniversary. Expo will provide an excellent marketing platform to connect these two milestones. The Expo slogan, 'Play for Humanity', aligns perfectly with aviation because our industry is all about connecting people and cultures. We are preparing a number of joint initiatives with Expo to promote Serbia, Belgrade, Expo 2027 and the centenary of our airline. While it's too early to reveal the details, we have many exciting plans in the works”.
Air Serbia has begun developing a concept for a special livery to mark the centenary of aviation in Serbia next year. Speaking to Euronews Serbia, Air Serbia’s CEO, Jiri Marek, said, "We are working on several concepts, but it is still too early to discuss them in detail. Next year presents a unique opportunity, as Serbia will host Expo while Air Serbia celebrates its 100th anniversary. Expo will provide an excellent marketing platform to connect these two milestones. The Expo slogan, 'Play for Humanity', aligns perfectly with aviation because our industry is all about connecting people and cultures. We are preparing a number of joint initiatives with Expo to promote Serbia, Belgrade, Expo 2027 and the centenary of our airline. While it's too early to reveal the details, we have many exciting plans in the works”.
Air Serbia is not related with JAT! AirSerbia was launched 2014, that's it.
ReplyDeleteTheir IATA code is literally "JU" which stands for Jugoslavia...
DeleteAir Serbia is the legal successor to Jat. It was not launched in 2014, it was renamed on January 1, 2014, similar to the way it was renamed from JAT Yugoslav Airlines to Jat Airways on August 8, 2003.
DeleteActually the real issue is Aeroput legacy, which was a totally different entity, no connection to JAT.
DeleteExactly, Aeroput has nothing to do with its legacy. On 24 December 1948 Aeroput was liquidated.
DeleteAeroput and JAT (today’s Air Serbia) share a direct operational continuity in Belgrade. Although legally distinct, JAT was Aeroput's practical successor. Based at the same Bežanijska Kosa airport, JAT took over Aeroput's routes and integrated its experienced pre-war pilots and mechanics, keeping Belgrade's aviation history unbroken.
DeleteAs with so many aspects of history there degree of literal continuity and perceived continuity can vary with the beholder, a situation that can be at a fundamental state/national level through to companies, businesses and family history.
DeleteIt is, in my opinion completely correct to regard Air Serbia as both the historical and legal successor to Aeroput/JAT 01. and 0.2. Furthermore I think the company has always been very willing and very respectful to acknowledge this long and diverse history and its important and valued relationship with airports and locations in what are nowadays different countries, but helped underpin and develop the airline over the decades.
Aeroput and Tadija Sondermajer are very wonderfully interesting aspects of the region's past and should be valued.
Looking forward to seeing the livery indeed!
One of historians who collected info about the airline, Jovo Simisic, in a chapter published around 2007, said JAT was built on the foundations of Aeroput. That's probably the most accurate way to describe, without delving into questionable and politically charged formal decisions to close one and open another entity, functional and historical continuation of Aeroput into JAT.
DeleteAeroput was liquidated because it was a capitalist success story. It had no place in the new communist era. Quite tragic.
DeleteTrue. Documents show most popular proposal for airline name was Jugoslovenski Aeroput but communist leaders decided to go with Jugoslovenski Aerotransport instead.
Delete@16:40 although life for most ppl in that capitalist sucess story was one of grinding mistery and peasent rurality. But yeah it was a really nice outfit during that era. They achieved great success very rapidly during a period of economic turmoil and political upheval. A very interesting part of Royal Yugoslavia's history.
Delete@ Anonymous 16:55 Alternate history where JAT is called JAP
DeleteHahah yes. Not as catchy
DeleteFun fact, even Aeroput had YU signs on its birds. JAT just continued using it.
DeleteHonestly only the OG JAT logo looks good enough as a livery, the other two always looked like a placeholders to me
ReplyDeleteI find the "wing" one, aka "flame" livery nice too..
DeleteThe flame one was a bit like telling everyone that your country is burning imo :D
DeleteAnonym 1045h
Delete+100
True! Just like having a white livery with a chessboard on the tail is basically telling the whole world your airline is already in liquidation checkmate! :D
DeleteThe dots livery was really bad. The rest i find quite lovely.
DeleteI find it always as a big irony that JU had its best livery, the flame, during the toughest times in its history
ReplyDeleteInterestingly
ReplyDeleteEgg livery/logo created by Croatian designer
Wing/flame livery created by Serbian designer
Dot livery created by Slovenian designer
😀
Also the "egg" is actually a stylised globe and the "flame" is a stylised wing.
DeleteAir Serbia logo was designed by Serbian designer
DeleteLove how some people get triggered on the fact that AirSERBIA is predecessor of Aeroput and JAT.
ReplyDeleteLong live top ten oldest world airline!
you mean succesor
DeleteWhy so much anger about legal/formal issues in origins of AirSERBIA? 100 years of commercial flying from Belgrade, by a local company, is a good reason to celebrate and use it as a promotion tool. Nobody is trying to steal anything from Aeroput founders and their successors.
ReplyDelete+1
Delete+100
DeleteThe wings logo from the 1990s is so badly put there on display. Could they not find the original logo?!
ReplyDeleteWhat are you larping about
DeleteWould be nice if they would have at least one airplane with a special livery commemorating the 100 years of aviation in SHS/Yugoslavia. Like LH is doing this year.
ReplyDeleteAnd by the way LH is like Air Serbia with Aeroput and JAT, they have the roots but they even had almost a decade of interruption but they consider that it's the continuation of a tradition despite WWII and the dark moments of the past.
Man BA claim a history back to 1919 which is really streaching things. JU should be rightly proud of this legacy, and i agree would be really nice to see a KSHS and SFRJ retro livery. Imagine how cool that would be.
DeleteI wonder on what Aircraft they will put it on
ReplyDelete