NEWS FLASH
The Croatian National Tourist Board has allocated 2.040.000 euros for promoting air routes to and from the country in 2023. The Board is working with Croatia Airlines, Ryanair, easyJet, LOT, Jet2.com, Volotea, Transavia, Eurowings and several others. The funds are not provided to airlines in the form of subsidies per passenger carried, rather, they are invested into marketing cooperation through campaigns in different types of media, that is, the joint promotion through different communication channels. The Croatian National Tourist Board noted that around 60% of its budget for marketing cooperation with strategic partners has been allocated to airlines.
How does this compare to previous years?
ReplyDeleteBravo Hrvatska!
ReplyDelete"The funds are not provided to airlines in the form of subsidies per passenger carried, rather, they are invested into marketing cooperation through campaigns in different types of media, that is, the joint promotion through different communication channels."
ReplyDeleteSuch as putting Dubrovnik ads on the overhead compartments on OU aircraft. We know the drill. It's just another way of funneling money into OU.
No, the ads are a separate mechanism to funnel money into OU
Deletehttps://www.exyuaviation.com/2022/11/split-airport-concludes-croatia.html
Naš novac, naša kompanija koja hrvatskom turizmu donese 100 na 1.
DeleteWhat is OU's market share on the coast again? It's very questionable whether OU is a net contributor to the state at all, speaking about a 100:1 ratio is delusional.
DeleteNe, nije. Učinak na hotelijerstvo, ugostiteljstvo, prijevoz, i na to sve PDV. 100 najmanje. Delusional ste vi.
DeleteI travelled on first Easyjet LGW-RJk 2 days ago 28.03. HAD 29 PAX. I returned yesterday 29.03 First of season Easyjet PUY-LGW had 14 pax ( there were 16 but 2 got lost in the terminal).
ReplyDeleteassume there was " marketing activity" somewhere as very early to start these routes...
Kinda overbooked ;)
Deletehurts me even more since im from somewhere where Easyjet is flying only one route despite so many unserved routes ...
DeleteOf course, everyone knows Easyjet is state owned politically driven unprofitable carrier which operates destinations with empty planes, low average LF, and only because of subventions and incentives received. On more serious note, yes, first flights from/to RJK are always almost empty but it gets compensated later during the summer when it's hard to find an empty seat. JAT, Croatia Airlines, Air Adriatic, TUI, Easyjet, Ryanair, they all used to operate or still operate flights between RJK and the UK. So taking out just the first seasonal flight is kind of manipulative or even mean
DeleteI bet the first flights from London to Split and Dubrovnik were a lot fuller. Why is that? Rijeka and the surrounding area can and must generate more passengers. Less than 200,000 a year is a disaster. Zadar shows that this is possible
Delete@Anon 12:54
DeleteHorrible.
Not just that but the first flight from SPU to LGW (so on the way back) was almost full as well.
DeleteWhy is Rijeka the weakest airport by the sea, from Trieste to Tivat? Is it just the Auto Turists, bad management or does Kvarner need to work on its tourist reputation and image? For example, there are no flights from France or Spain. Split used to be an industrial city as well and only a transit passage. Today, in the peak of summer, the airport has almost as many passengers as Belgrade.
DeleteThat’s funny, I travelled LHR-VIE-SJJ on 28.03 also and was looking at the LGW-RJK flight as a back up plan in case one of my flights got cancelled due to the Austrian Airlines strike and assumed that it was selling for £40 one day in advance because there was no one booked on the flight, turns out I was right. Should’ve booked that originally and took a coach to Bosnia.
DeleteBravo OU!
ReplyDeleteŠta bravo OU. Kompanija bi se trebala zvat Split Summer airlines...osim ono nesto malo Dubrovnika i zimi Zagreba. A di su Pula, Zadar, Rijeka, Osijek...cooy/paste red letenja koji ce pokopat kompaniju kad se zatvori špina. Nažalost!
ReplyDeleteHow much money is allocated to Air Serbia? After all Air Serbia flies to Pula, Zadar, Zagreb, Rijeka, Split and Dubrovnik, more than most other airlines.
ReplyDeletegood question..
DeleteHopefully nothing from the Croatian government. Belgrade should be providing funds for Air Serbia, it's their liability and not Croatia's.
Delete