Croatia Airlines has rolled out new uniforms for its flight crew as part of its broader branding redesign presented in 2024 with the arrival of its first Airbus A220 aircraft. The carrier initially presented its new uniform concept two years ago. In a statement, the company said, “The new collection has been designed as a capsule wardrobe system that meets the operational demands of working in an aircraft cabin while clearly aligning with the company’s renewed visual language. It represents a long-term, sustainable approach to dressing, shaped with durability, functionality and visual consistency in mind”. The uniforms were created by Croatian fashion designer Martina Vrdoljak Ranilović.
Commenting further on the new uniforms, the airline said, “The collection consists of a series of essential, modular garments that allow for multiple combinations within a clearly defined visual framework. The design deliberately seeks a balance between the profession’s almost romanticised, heritage perception and a contemporary, functional approach to dressing, tailored to the real needs of today’s aviation environment. The uniforms provide ease of movement, a sense of security and professional dignity, while simultaneously conveying the company’s identity”. It added, “The colour palette is directly derived from Croatia Airlines’ renewed visual identity. Deep blue, traditionally associated with professionalism, reliability and authority, forms the foundation, while other tones appear as subtle accents. Material selection was one of the key aspects of the process, particularly due to the specific working conditions in an aircraft cabin. Preference was given to natural fibres to ensure a higher level of comfort, breathability and safety, while the construction of the garments has been adapted for year-round wear, regardless of seasonal changes”.
Why spend the money for the rebrand?
ReplyDeleteI really like the new uniforms. But you would think the airline could have hired 5 models to present them rather than use AI generated images.
ReplyDeleteThis is real people, but photos looks garbage.
Deletethe mega photoshop runied the photos, uniforms dont look bad
DeleteLooks really awesome 👌
ReplyDeleteNot bad. A LOT better than Air Canada.
ReplyDeleteWhat are you on about? The average age of an AC flight attendant is 60 years old, what do you expect them to wear?
DeleteA couple of years ago AC had a promotion of new uniforms that promoted staff to show off their tattoos. From that moment on it felt like I was on a flight run by the department of prisons.
DeleteWhat AC has to do with CRO crew or uniform?
DeleteStrange they are blue and not red? Reminds me more on Yugoslavia times.
@14.25
DeleteI am 60 years old. Fit, regularly speedwalk 12 km and swim 2 km in summer. Blood pressure 120/80, sugar 5, zero medicines, zero regular therapy. Wear sportswear, sweatpants, hoodies, sweaters, tennis shoes. Two weeks ago came back from Doha-Dar es salaam-Zanzibar-Mauritius, travel regularly my own organisation. Still feel need to change the World. And your comment is ultra discriminatory, and very fashionable, in line with today's "culture of youth and beauty", enforced in order to ultimately exploit above mentioned youth and beauty
@PIR - good for you. Now you know Air Canada caters to your taste.
DeleteOr Delta
DeleteWell, Delta has just shared 1,4 billion usd profits with its employees. No way "new aviation airlines" employing 20-30 years old only would do it in any scenario. So, PIR is absolutely right and if you are not able to understand it, you are excused. You are young 🙂
DeleteThose hats look like they were put on in post-production.
ReplyDeleteSelo gori a baba se češlja
ReplyDelete:))))))
DeleteGlad I could spend taxpayers money so wisely, despite the company never making a profit with me here.
ReplyDeleteBest
Jasmin B
Dear Jasmin B,
DeleteOne of your biggest fans, followers, worshippers and admirers here.
Would like to express and extend my deepest gratitude and happines on behalf of all of us, stoka sitnog zuba, to have opportunity to enjoy fruits and benefits of your wise, competent, professional, independent, courageous and brave leadership of our national pride, specialized in operating highest quality bright and shiny Intergalactic Spaceships to exotic and fascinating destinations of Minken and Vrankvurt!!!!
Looking forward seeing you for long long long years to come on your position, no matter what it costs! Nije Beg cicija!!!!
With humblest and kindest regards,
Forever yours,
PIR
High praise indeed for me, I am humbled.
DeletePleasure is all mine 🙂
DeleteTop of top. Really stylish. Bravo OU. They are good in these things, but ufn they are not really good in making money. At least they will die in style 😜
ReplyDeleteNot being really good in making money and being excellent in losing and wasting money is big big big difference. For uniforms I agree, they are OK.
DeleteI love the new uniforms BUT I think it is beyond bad taste to be introducing new uniforms 2 weeks after the government bailed you out to the tune of over 100 million EUR.
ReplyDeletePicture number 3 is riduclous, guess why.
ReplyDeletethere are no female pilots in OU?
DeleteOU need to utilise their shiny new planes more so these expensive new uniforms can get a bit more wear out of them.
ReplyDeleteLOL! Was this cost allocated to the yet another annual government bailout?
ReplyDeleteAren’t those hats from supermario or some carting video game?
ReplyDeletePut on your red shoes and dance girl. But in the end of the day,...
ReplyDeleteAt the end of the day, the same as at the end of the refrain : the blues
DeleteNot too happy with a lot OU has been doing but this is definitely a tick!! Good job!
ReplyDelete