Air Serbia will officially unveil its new Elevate frequent flyer programme this evening at a launch event in Belgrade.
As previously reported, the new loyalty programme will give travellers greater flexibility in how they earn and redeem points across a network of travel, retail, lifestyle and financial partners. The airline will utilise Loyalty Juggernaut’s GRAVTY platform, enabling real-time, data-driven customer engagement. Banca Intesa, Serbia’s largest bank by total assets, will issue a co-branded Air Serbia VISA card, which will be linked to the loyalty programme. This will enable point accrual, which is not exclusively linked to travel, but rather everyday shopping.
Air Serbia will also offer both tier and points matching for existing Etihad Guest members, whose loyalty programme it has used since 2013.
EX-YU Aviation News will bring you the latest updates from the launch event. Please refresh this page from 20:00 CEST onwards for the most up-to-date information.

Bravo Air Serbia 🇷🇸🇷🇸🇷🇸
ReplyDeleteBravo JU 🇷🇸
ReplyDeleteYaaaay 🥳
ReplyDeleteHey Admin, will you be doing any live broadcasting this evening?
ReplyDeleteIt says "EX-YU Aviation News will bring you the latest updates from the launch event. Please refresh this page from 20:00 CEST onwards for the most up-to-date information."
DeleteI meant in video format. On Instagram or YouTube.
DeleteIdemo dalje .
ReplyDeleteWho will be eligible for this Visa card and what is the criteria for getting this credit card?
ReplyDeleteI would assume Serbian bank account holders who forfill the needs of the bank for credit.
DeleteIt doesn’t say it will be a credit card, so I assume it will bee regular debit card you get when you open an account.
DeleteI highly doubt that, it will be a credit card. For employees, a full-time employment contract past the sixth month mark.
DeleteWhat kind of uptake for this would we expect to see? Tens of thousands? Or more?
ReplyDeleteGreater flexibility? So far only Air Serbia had full flexibility as they are not attributing millage for flight to Etihad Guest at all, and for quite some time.
ReplyDeleteNext step is joining an alliance!
ReplyDeleteElevate is already alive on Air Serbia web page but with a few glitches at the moment. Hopefully it will be fully operational soon.
ReplyDeleteSo what if one can't get a credit card that means that they will not be able to collect miles/ points?
ReplyDeleteNo. It's just in addition to the programme.
Delete