Air Serbia begins on board sales monitoring

NEWS FLASH


Air Serbia has rolled out new Electronic Point of Sale technology developed by the UK-based ECR Retail Systems in a bid to improve on board sales and monitor crew performance and stock management. The new technology allows the airline to manage at-seat food and beverage sales and card payments. "The system enables the Air Serbia cabin crew to provide a greater range of products and services to passengers, along with a more efficient in-flight customer experience. It also supports Air Serbia Catering who manage their own logistics from Belgrade", ECR said in a statement. The AirPoS system, which has recently been installed, includes forty devices across twenty aircraft. The contactless payment device accepts all types of cards and mobile wallet payment including ApplePay and GoogleWallet. ECR has provided training for cabin crew on the terminals to ensure a smooth transition from the previous system. Crew, flight and product data is now received by ECR and downloaded to each device at the beginning of each day. The system was installed in two phases, with remote management and support of each device provided by ECR from the UK. It provides greater visibility about the state of on board retail across the airline network in real-time. The mobile payment system will play a vital role in supporting the business with sales management, stock control and management, and analysis of on board passenger spend and trends.

ECR Retail System CEO, Simon Pont, said, “We understand the complexities involved in the airline retail environment, such as enabling payments at any time of day, while in transit, and accommodating various currencies, tax rates, personnel changes and technology systems. With our innovative MPOS payment devices, the information captured can be used to enhance Air Serbia’s on board retail offerings and loyalty programmes, and play a crucial role in improving the customer experience for the modern passenger”. The General Manager of Air Serbia Catering, Puniša Zdravković, said, “We are very excited by the new opportunities that our partnership with ECR Retail System has opened up for us. The ability to sell a range of products and services on board, with a system that offers visibility of sales, on board operations, crew performance and stock management, through an intuitive system to support our crew, will further enhance the travel experience for both customers and crew. The system also promises to make the logistics work for our back-office staff easier and more efficient, and we are looking forward to our EPOS journey.”

Other airlines using the ECR service include Air Malta and Level. Air Serbia introduced buy-on-board catering in March of this year for certain types of economy class fares.

Comments

  1. Does that mean that they will stick to the BoB service and never restore the classic catering model?
    What about Aviolet?

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    1. They will use BoB service until it proves more profitable than classic. I know many airlines that switched to BoB service and I don't know one that change it back. Maybe there are some but I personally don't know. Also I don't know is AirSerbia offering preorder of the meal like many other airlines. Basically that means you can buy cheapest fare and add the meal to the fare and you will have both worlds. Who like to pay everything at once still can pay Economy Red fare and have everything like before.

      Here is example to show that It is possible to fly with AirSerbia for relatively small money. Last week I have brought an return ticket from BEG to AMS. Morning flight on October 17th at 6:40 from BEG and evening flight on October 24th at 21:10 from AMS. Return ticket in Economy White tariff was 139.71 EUR. I hope I will be able to see how this new system works.

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    2. Thank you Volodya, God bless you .
      Your dates are Wednesday, less traffic and low prices. What do you think?
      Otherwise 140€ not bad!!!!!!!

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    3. @Voja
      I suppose your fare was the "white" one. 140 eur with no food, no seat selection and no luggage is quite expensive for Wednesday flights in October. I really do not understand JU pricing on this route. Transavia is taking all O&D passengers and JU is mostly cheaply feeding KLM network.
      On your dates Transavia's lowest fare is 108 eur - comparable to JU white. With luggage and seat included, the fare is 157.

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    4. I intentionally chose Wednesday for two reasons. I wanted to have a weekend in Amsterdam and the second reason it was cheapest than other days. I've checked and if instead on Wednesday I've chosen to fly on Monday and Friday it was in that moment 60 EUR more. I was positively surprised that it's only 140EUR.

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    5. I also checked Transavia on same dates and at that moment the cheapest fare was around 90EUR for the return flight. The only reason why I choose AirSerbia is flight times. With AirSerbia I'm in Amsterdam at 9h in the morning so I have a full first day there. Also, I have full last day because the flight is at 21:10 in the evening. With Transavia, I won't have that and that is the reason why I choose AirSerbia and that is probably the reason why AirSerbia has more expensive fares than Transavia and still have point to point passengers on this route.

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    6. The treat you will receive with Air Serbia will be kinder than Transavia.
      Very good choice and you won't be disappointed. Professional pilots and well-trained cabin crew. Have a nice flight!

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    7. True that Voja, much more convenient flight time if you need almost full day in Amsterdam. @anon 15:05 Have you ever really flown with Transavia to write something silly like this. They are very good.

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    8. Anon @15:05 I always had good experience with AirSerbia but must say I also had good experience with Transavia too. I usually fly this route with AirSerbia except for two times. Those two times I wasn't buying tickets month in advance but just a few days in advance and price difference was too big so I choose Transavia. All flight attendants were Dutch and they were extremely helpful, positive and cheerful all the time.

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    9. Exactly Voja! Crew is really good on Transavia. I was on a flight this March and four member crew handled fantastically the flight which was completely full (all 180 seats).

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    10. Air Serbia are the masters of the Amsterdan route. for air serbia this is one of the most yielding routes so they have to keep it in tact.
      hope you keep book again with Air Serbia!

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    11. @anon 15:33
      If "Air Serbia are the masters of the Amsterdan route. for air serbia this is one of the most yielding routes" how much do they make from feeding KLM network? KLM regularly offers North America for 450-500 eur return, meaning they pay very little to JU.

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    12. Here are some clues:

      https://www.exyuaviation.com/2018/02/air-serbia-to-undergo-deep-restructuring.html

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    13. You seem to be really triggered today...

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    14. Anon @15:33 I don't know how much KLM is paying to AirSerbia for transfer passengers but I know that tickets on this route can be very expensive sometimes. Half of my trips to Amsterdam are for business and half are for leisure. Business trips pay my company where I work and I remember my trip at the end of August 2016 and return somewhere in the middle of September. The return ticket was more than 750EUR in economy. The ticket was bought only two weeks in advance. So I suppose they earn real money on this route mostly on point to point passengers and they can charge that much only if they have almost sold out plane weeks before the flight and that probably won't be possible without transfer passengers.

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    15. Exactly Voja! 750 eur for a return ticket in Europe two weeks before departure. That is insane! They rip off passengers who fly directly (mostly Serbian tax payers) and fly transfers for cheap. Such a ridiculous model for a small state subsidies company. It is very good they got competition on routes to Amsterdam and Berlin, waiting for real competition to London and Paris (not counting wizz flying 3 x weekly to far away villages).
      Btw, you really seem to like Amsterdam :)

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    16. That was two years ago. In that period Transavia wasn't flying from BEG and AirSerbia had the different business model. I must say one more thing. That price was for at that moment highest fare in economy class. Business class and two lower economy class fares were sold out and only that one was available, and that fare has included possibility to change flight dates and many other "perks" that a wasn't need. The current business model where the passenger can choose what really need is much better at least for me.

      And yes I really like Amsterdam :-). That is my second favorite city in the world.

      Delete
  2. Oh my God. I just felt like reading Kant. Basically they're installing POS-terminals and a way to monitor how crew works.

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    Replies
    1. Exactly my feeling while reading the news :)

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  3. Kad me je prosao pocetni bes i razocarenje, primetio sam da itekako kupujem njihove dodatne usluge - 500 dinara da prodjes pasosku preko reda u 6:30 kad je haos, 500 dinara za omiljeno sediste pozadi, 300 za sendvic (koji je dosta bolji od ranijih "besplatnih"). Moramo da se pomirimo da je avijacija tezak posao i da ce samo najsposobniji i najprilagodjljiviji preziveti.

    ReplyDelete
    Replies
    1. Orasnica za evro, njam njam :)
      Alternativa za guzvu na pasoskoj kontroli je Terminal 1. Obicno nema guzve.
      Sendvici za 4 eur su odlicni ali sa ovim cenama zaista treba da ih dele besplatno, ionako ih kostaju 1 eur u nabavci a jako bi doprineli popravljanju loseg imidza koji kompanija ima.

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    2. Are the paid sandiwches big?

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    3. Nista lepse od sendvica i piva u wizzu za 5-6€ na promociji ili jos bolje onih madjarskih mini snek kobasicica <3

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    4. I dalje nedostaje Malevov dan kada su bili tako velikodušni

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    5. Malev je bio "javni prevoz" za mnoge od nas

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    6. "500 dinara da prodjes pasosku preko reda u 6:30 kad je haos"

      Evo da ti uštedim pare - odeš na Terminal 1, popneš se pokretnim stepenicama i prođeš pasošku tamo, jer nikad nema žive duše.

      Delete
    7. @last anon
      Istu stvar sam sugerisao i ja gore u komentarima. Medjutim, mom drugaru se desilo pre dve nedelje da zatekne napustenu carinsku kancelariju i nije mogao da popuni prijavu koja mu je bila potrebna niti su carinici hteli da dodju na terminal 1 na poziv granicnog policajca vec je morao da ode na terminal 2. Ali na tom aerodromu policija nikada nije efikasno radila.

      Delete
  4. I would have nothing against their press releases if they were that good in other fields.

    ReplyDelete
    Replies
    1. Ne znas ni cija je izjava, automatski pljujes po er srbiji: http://www.ecr.co.uk/air-serbia-awards-electronic-point-of-sale-contract-to-ecr/

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  5. Maybe this is also related to this things happening in Etihad:

    https://www.tnooz.com/article/etihad-takes-fintech-startup-route-for-loyalty-redemption-rethink/

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    Replies
    1. Low cost strategy if you ask me.

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    2. This sounds quite interesting, basically it should be addition to FF flyer program enabling various services to be paid directly with Guest Miles.

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  6. What Air Serbia is doing is a Great shame with regards to traditional Serbian hospitality!

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    Replies
    1. LOL this is an enterprise, not a charity organization LOL

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