NEWS FLASH
Air Serbia has launched a new advertising campaign on New York’s Times Square, marking almost a decade since its first major appearance in one of the world’s busiest pedestrian locations. Over the coming period, Air Serbia and “Visit Serbia” promo videos will be played in Times Square. “We are proud of the moments when the name of Serbia can be seen in the heart of New York”, the Serbian Embassy in the United States said in a statement. Air Serbia welcomed 37.503 passengers on its Belgrade - New York service during the first half of the year, representing a year-on-year increase of 19.3%. The figure represents its best result on the route on record, eclipsing its previous best set in 2023. The airline added an extra 6.076 travellers. It increased its capacity by 3.734 seats over the same period.
Cool!
ReplyDeleteSmart investment by the Serbian Tourism Organisation since they are the ones who paid it. :)
ReplyDeleteI heard the same. The fact the embassy made a statement and that they are promoting Serbia could indicate other funds were used.
DeleteThat said, good for JU. Hopefully they can increase JFK to more than daily next summer. Unfortunately demand from the US to Europe seems to be declining, including premium passengers. There was just an article on it the other day.
Just the other day, Sluzbeni glasnik annouced officially that Serbian consulate will be established in Miami. Another step towards Miami route is done, I would say. Upon starting new route, demand to JFK may decrease a bit
DeletePeople were saying how it would decrease because of Chicago but here we are with record numbers on the New York route.
DeletePersonally I think they were clueless. JU connections to ORD were not the best so they were never truly competitive. Lufthansa Group was always a better option, both in terms of schedule and pricing.
DeleteAir Serbia was competitive in markets where jetBlue is/was strong. Chicago was never a strong market for them. That is why JU had a lot of transfers who headed to FL.
JU needs to find a partner in ORD. Otherwise it will have great difficulty competing there with LHG. AF-KL who offer daily flights.
DeleteA partner in ORD means it is either AA or UA.
Is this 37.503 passengers for both ways or just the ones leaving BEG for JFK?
ReplyDeleteBoth ways. New York to Belgrade with 19.875 travellers, while there were 17.628 passengers from Belgrade to New York.
DeleteThank you!
DeleteMarketing budget was not fully spent and the end of the year is near :D
ReplyDeleteI wonder how much time it takes to approve and sign Times Square ad.
DeleteIt's the US, if you have money to spend they will process everything quite fast.
DeleteThe real question how long the waiting list is.
haha :-)
DeleteGlad tha thet expert knows their budget and spending. Looks sharp and professional.
ReplyDeleteWorth remembering from 2016:
ReplyDeletehttps://www.exyuaviation.com/2016/06/air-serbia-takes-over-times-square.html
Actually, besides visit Serbia they should also list the cities you could connect to from Belgrade.
ReplyDelete-Why would Serbian tourist org provide free add to other countries? It would be ideal if it was add for AirSerbia onlay
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