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Air Serbia sees surge in China demand amid Middle East conflict

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Air Serbia has recorded a surge in bookings on its flights from China following the wide-ranging airspace closures across the Middle East, which have triggered the most significant disruption to global air traffic since the outbreak of the coronavirus pandemic in 2020. The overnight service from Guangzhou, which landed in Belgrade this morning, carried a number of passengers who had originally been booked on Emirates and Qatar Airways flights to Europe but opted to travel via the Serbian carrier instead in order to reach their final destinations.

While some travellers were rebooked onto Air Serbia’s service by their original airlines, others purchased new tickets independently as an alternative, amid the ongoing conflict in the Middle East and varying airline policies regarding rebooking in such circumstances. Passengers rebooked on yesterday evening’s flight, as well as those who secured their own tickets, told EX-YU Aviation News they were travelling onward to destinations including the Czech Republic, Germany, Spain and Greece, with several long-haul passengers originating from as far as Australia.

Fares on Air Serbia’s flights out of Guangzhou and Shanghai have surged over the past 48 hours as seats continue to sell out and availability becomes increasingly limited, reflecting a sharp spike in demand triggered by ongoing airspace closures across parts of the Middle East. The Association of Serbian Tour Operators (YUTA) has said that several Serbian tour groups booked on Qatar Airways and Emirates/Flydubai remain stranded in destinations including Tanzania (Zanzibar), Sri Lanka, the Maldives and Thailand.

Etihad Airways, Emirates and Flydubai have resumed a limited number of services, operating through a narrow airspace corridor from Dubai and Abu Dhabi. This includes a Flydubai service to and from Belgrade. However, all airlines involved have said these are either repositioning or evacuation flights and that the bulk of the network remains suspended.

Chinese tourists stranded in Europe by the suspension of flights in the Middle East have also been finding alternatives on the Serbian carrier. A tourist from Hangzhou who was in Stockholm said she managed to purchase a ticket to Zurich, and then travel with Air Serbia to Guangzhou via Belgrade noting that fares on Chinese carriers have skyrocketed since the start of the week. 


March 03, 2026
Air Serbia Belgrade Feature serbia
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Comments

  1. Anonymous09:01

    Good for them. And a good decision that they didn't start daily A330 AUH flights last autumn

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    1. Anonymous10:11

      Or resume flights to Tel Aviv which they would have to stop 5 times already by now.

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    2. Anonymous10:26

      Why good decission? They could earn lot of money till now. And especially when the flights resume... No incidents or casualties reported connected to commercial airlines.

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    3. Anonymous10:41

      Yes they could have crew and aircraft trapped in the region at the moment.

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    4. Anonymous10:54

      They were ready to take that risk in Russia.

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    5. Anonymous10:57

      @10,26

      It's not as if JU didn't have other options where to use their capacity. Have in mind it also costs money to start/restart a route.

      No casualties may not have been reported to commercial airlines but the risk was there. The risk was also that JU could of had 1 or more aircraft stranded outstation which again would of been expensive and could of created an operational nightmare for the airline in Belgrade.

      Worst part for the airlines that operated to various cities across the Middle East is finding ways to bring passengers to their destinations, which again isn't easy or cheap.

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    6. Anonymous11:28

      No one says it's easy. But if all top airlines fly it, despite the risk, there' something there and that's money. In similar situation with Russia, JU opts for flying there which is good and very profitable decission. I don't argue the absence of services, could be that ME is not part of their strategy and that's fine. It's just that war argument doesn't stand...

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    7. Anonymous12:30

      JU specifically wants to have optimal yields on new routes, not to rely solely on transfers. I read that argument here not so long ago and it makes the most sense to me why is JU still absent from ME.

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    8. Anonymous13:45

      Airlines with 6-7-800 aircraft in their fleet have no issues if 1 or 2 routes need to be suspended. Larger airlines have a bigger brand recognition behind them where it is generally assumed they fly to a certain market especially to cities such as Tel Aviv, Dubai etc. This isn't the case eith smaller airlines such as JU. They also have a significant team behind them to accommodate pax in situations such as the one now ie rebooking, rerouting etc. JU on the other hand doesn't have that luxury. What JU does have is a list of alternative destinations to launch ie JTR instead of IBZ.

      Regarding Russia, JU's Russian ops is not in the same category. There might be the odd diversion due to drone activity however these are more of a rarity rather than something that is a constant issue. JU has no issues with Russian airspace which they use not only for flights to Russia but also to/from China.

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    9. Anonymous13:56

      Cmon DXB saw first drone activity three days ago. It's not constant issue in UAE neither.

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  2. Anonymous09:02

    Somehow JU always managed to benefit from these global conflicts.

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    1. Anonymous09:04

      Temporary benefit for JU but long term this is bad news for global aviation. Instability in that region affects everyone.

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    2. Anonymous09:07

      Global aviation also did not cry when it was forbidden to JAT to fly due to sanctions.
      Well done JU!

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    3. Anonymous09:13

      Global aviation doesn't cry mate. Shareholders might in some airlines - but the ME3 will be fine.

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    4. Anonymous09:15

      Wait until oil prices skyrocket. It will affect aviation globally, mate.

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    5. Anonymous09:17

      Indeed it will mate. Cheers Uncle Sam

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    6. Anonymous09:28

      Increased oil prices will be only temporary.

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    7. Anonymous09:40

      @09:15
      Wait until KSA increases production to substitute Iranian oil...

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    8. Anonymous09:48

      Who is going to buy KSA oil? Majority of Iranian oil was sold to China. If war lasts more, price of crude is going up.

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    9. Anonymous10:22

      First ythwy are local conflicts, not global. It is not world war. Second, and many companies profit when JU was affected in break up of Yugoslavia

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    10. Anonymous10:26

      @09:40 - If Iran allows them to.

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    11. Anonymous10:26

      Exactly my point.

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  3. Anonymous09:03

    Fares surging is expected. Basic supply and demand. If Gulf carriers are grounded and Chinese airlines are full, prices will spike everywhere.

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  4. Anonymous09:04

    Air Serbia must be making very strong yields on these last-minute bookings. This could significantly boost revenue if the disruption lasts.

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    1. Anonymous09:07

      This could be the strongest week ever for yields on the China routes.

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  5. Anonymous09:05

    Smart move by those passengers who self-rebooked early. Waiting for airline assistance in such situations can take days.

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    1. Vlad10:37

      True, although this also exposes you to severe cash flow issues. Airlines usually take months to reimburse such expenses.

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  6. Anonymous09:07

    If this continues, could we see Air Serbia temporarily adding frequencies to China?

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    1. Anonymous09:08

      No.

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    2. Anonymous09:10

      ^ Probably not

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    3. Anonymous09:36

      I think they are restricted or told how many weekly flights and where they can fly by Chinese authorities so I don't think its up to Air Serbia

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  7. Anonymous09:08

    I wonder how many of these bookings are point-to-point versus transfer passengers. Would be good to see numbers.

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  8. Anonymous09:10

    Interesting that Flydubai resumed Belgrade flights even if limited.

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    1. Anonymous09:19

      Starletas repatriation.

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    2. Anonymous09:21

      ^ Yes, because no one else goes to Dubai and there are not thousands of Serbians living and working in Dubai. Spare us this stereotypical nonsense.

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    3. Anonymous09:47

      Just a joke, relax @09:21. Of course majority of passengers are Serbs living and working in UAE and tourists.

      Fan fact: Certain Serbian portal just published how Fly Dubai flight carried 200 Serbian citizens from Dubai and one of them told there were many seats empty on the flight. Autor didn't bother to check that FZ operates MAX8 with 174 seats.

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    4. Anonymous10:21

      That's more of a repatriation flight than resumed business...

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  9. Anonymous09:13

    Air Serbia is benefiting but this situation is deeply concerning overall.

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    1. Anonymous09:14

      Well not really. Its not their fault. Business is business. Conflict is concerning, but they are free to operate and make money like any other business.

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    2. Anonymous09:15

      Of course. I'm not blaming JU.

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  10. Anonymous09:20

    I'm one of them! As soon as my Qatar flight was cancelled and we were told just to wait until further noticed I booked CAN-BEG. It was still relatively cheap. 10 hours later flight has few tickets left and fares were out of control

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  11. Anonymous09:21

    At which point is it viable to lease 777 for added capacity?

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    1. Anonymous09:22

      I really wouldn't go as far as to wet lease 777s...

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    2. Anonymous09:24

      ^ its not viable

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    3. Anonymous09:25

      Wet lease could work but only if this goes for more than a week

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    4. Anonymous09:28

      @09:25 you have no idea what you're talking about i'm afraid.

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    5. Anonymous09:39

      Two weekly Shanghai flights and limited Guangzhou frequencies won’t be enough if this continues. Load factors must be near 100%.

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    6. Anonymous13:16

      People trapped in the middle east are not going to be flying via China back to Europe in any great numbers for long. No leasing 777s for JU

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  12. Anonymous09:38

    This situation may temporarily distort traffic statistics. Expect unusual spikes in Belgrade transfer numbers.

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    1. Anonymous10:36

      Unfortunatelly, BEG can't up easily number of flights or offered seats to key transfer destinations that ME3 was serving and BEG has connection with: China and Russia. Maybe JU can start Baku earlier and that's pretty much it. All these China and Russia flights already has great LF for quite some time.

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  13. Anonymous09:38

    Good example of why smaller national carriers can sometimes adapt faster than mega-hubs.

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  14. Anonymous09:39

    If this continues for weeks, Gulf carriers will lose serious revenue. Air Serbia might gain unexpected market share on China-Europe flows.

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  15. Anonymous09:43

    This shows how interconnected global aviation really is. A conflict in one region disrupts tourism in Zanzibar and passengers in Stockholm.

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    1. Anonymous09:53

      Welcome to the 21st century.

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  16. Anonymous09:53

    Fares surging is understandable, but I hope airlines don’t exploit the situation too aggressively. People are already stressed.

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    1. Anonymous09:54

      Fares nowadays are mostly created by software which changes prices based on demand/supply.

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    2. Anonymous11:36

      Maybe that doesn't sound fair but the price is the way for company to allow the most essential travel which should be priority in times like this. With regular fares you would have all kind of bookings and with limited seats that's not optimal. Book only if you can pay it = fly only if really necessary.

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    3. Anonymous14:47

      ^ true

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  17. Anonymous10:09

    If Gulf carriers resume fully next week, traffic will immediately rebalance. The question is how long this “window” lasts.

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    1. Anonymous10:10

      You actually believe it will end next week?

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    2. Anonymous10:17

      Israeli forces thinkt hat this will only end in August

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    3. Anonymous10:24

      Where you saw that?

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    4. Anonymous14:47

      US think it will last a month.

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  18. Anonymous10:09

    Could this accelerate Air Serbia’s long-haul expansion plans? Maybe management sees an opportunity here.

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    1. Anonymous10:15

      There next plans for expansion is to Miami or to extend Toronto. Don't think this situation will impact that.

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    2. Anonymous13:17

      Why would it make them go faster? If anything cautious behaviour is key now

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  19. Anonymous10:10

    Even if this is temporary, it’s excellent brand exposure for Air Serbia.

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    1. Anonymous10:16

      Pity their service levels are not at a higher rate on long haul flights.

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    2. Anonymous12:54

      JU service is more tgen fine . You probably never even been on their long haul flight.

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    3. Anonymous13:18

      Get real. Its nothing special. But yeah most people wont have flown them before declaring they are 'bad'. Personally i've not ever once enjoyed a LH flight on a chinese airline and i've done a few.

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  20. Anonymous11:35

    Interesting

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  21. Anonymous11:56

    They shall consider jumping into Delhi 4pw ASAP

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    1. Anonymous11:57

      Why?

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    2. Anonymous13:19

      @11:56 give it a rest mate. Seriously

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  22. Anonymous14:46

    Maybe some people discover JU this way

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    1. Anonymous18:04

      I am sure they will be trilled by the level of onboard service!

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    2. Anonymous18:13

      ^ have you actually flown Air Serbia long haul to make such comments?

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    3. Anonymous18:26

      You are getting really boring. Try to understand that your trolling doesn't change anything. JU is getting bigger and with more pax, despite your efforts. This article proves that. Like the one yesterday

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    4. Anonymous19:43

      ^ You speak like you 'know' the commentator? Perhaps you should calm down. Its not a national offense to claim JU isn't great now is it?

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    5. Anonymous20:05

      Let's have some fun and pretend to do peformance review on Anon @18:04. How many comments about JU broken seats, IFE choice, A330 utilization etc in the past 12 month? Probably thousands. What is the measurable outcome in terms of reduced number of passengers, destinations, fleet, profit etc at Air Serbia? Zero. Rating: not meeting expectations. We are letting you go.

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    6. Anonymous20:58

      This still doesnt prove their aircraft and service isn't mediocre however. Defending a business like its a familiy memeber seems strange

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    7. Anonymous21:04

      Again, have you actually flown with them long haul?

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    8. Anonymous21:33

      "Defending a business like its a familiy memeber seems strange"

      What's far more strange and somewhat disturbing is insisting on repeating the same comment(s) with every Air Serbia releated article even though evidence shows impact between zero and naught on Air Serbia. In the old days we used to provide pharmacological suggestions to posters, but the conversation in the recent years acended to fact-based discussion. So look at the facts and admit those errorts are futile.

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    9. Anonymous21:33

      ^efforts

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    10. Anonymous23:12

      PM of one EX YU country defended and pledged support for their flag carrier just like he was supporting a close family member and @20:58 didn't object how strange that was.

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    11. Anonymous00:01

      As the writer of 20:58 i can assure you i have nothing to do with the region in any way. Just wish people were a bit less nationally obsessed in your region. But with no actual connection it doesnt effect me at all, other than being a frequent passenger.

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  23. Anonymous17:09

    This is exactly why having direct long-haul links matters

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  24. Anonymous17:10

    It would be interesting to compare ticket prices now versus two weeks ago.

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    1. Anonymous20:36

      Sine Pedja mora li ta Kina.

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  25. Anonymous17:11

    The fact that Flydubai resumed limited flights to Belgrade suggests they see Serbia as an important market even during crisis.

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    1. Anonymous17:41

      It is their third most frequent city by flights in Europe after Moscow and Bucharest.

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  26. Anonymous17:59

    Any info on cargo routes? How are they going this days?

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